Panera Bread Marketing Mix Proposal Essay

In contemporary China, people not only focus on what’s delicious, but also the health benefits that the food product had to offer. Frozen yogurt is a hybrid food, offering both a delicious taste and health benefits. The usage of fresh fruit and lower calorie ingredients has thrust frozen yogurt into popularity amongst dessert lovers worldwide, while still capturing the health food sector of the market. High quality and healthy food defined the Yogen Fruz culture and allow the company to appeal to its target market.

While Yoplait has Yoplait Lite to take care the customer who want to have yogurt but with more health concern, it still provide full cream option to take care the consumers that doesn't care much about fat, but creamy taste (Yoplait Australia, 2011). In addition, it has another product line call Yoplait Forme, the yogurt with this name have no fat at all, less than 1 % added sugar, and only 83-93 calories per 170g tub, it is position as a snack to help fill consumers up in-between meals without making them fat (Yoplait

Although the flurry of consumer interest in low-fat yogurt and low-fat ice cream certainly created some new market opportunities, it is not clear how consumers will react to these products over the longer term. One reason is that many consumers who were initially excited about being able to buy a good tasting, low-fat frozen dessert have realized that low fat does not necessarily mean low calorie. In fact, Jan Phillips has been trying to identify a product that Häagen-Dazs could produce that would offer consumers great taste, low fat, and low calories all at the same time. One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners.

Hamdi Ulukaya envisioned a yogurt with pure, authentic and all natural taste, just the one he used to eat in his home country, Turkey. He wasn’t satisfied at all at how yogurt tasted in the U.S and believed there was a big potential in the market for a new kind of yogurt.

FINANCIAL ANALYSIS Financial Analysis – Panera Bread (PNRA) TABLE OF CONTENT a- Overview of The Panera Bread Company ------------------------------4 b- The Latest Financial Statement 2009-2011 ------------------------------5 c- Summary of each Financial Statement ------------------------------8

Panera shows its care for the environment by investing time into learning how to improve conditions for farm animals. According to Blaine Hurst who is the Executive Vice President, Chief Transformation and Growth Officer at Panera Bread, “For years, Panera has been working closely with farmers, ranchers, and experts to learn how we can tangibly improve conditions for the farm animals in our supply chain. We've intentionally reduced or eliminated the use of antibiotics and confinement because we believe those are among the most critical animal welfare issues we can impact”. Next is a list of milestones the company disclosed in 2014 regarding the animals it uses: 91 percent of the pork used in the company’s menu items came from farms that do not use gestation cages for sows.

Sorry for my long time away folks, it’s definitely been an eventful last couple of months! For starters, I was working with the Panera Pro Team on new store launches and helped launch the new Panera in Aurora off of Smokey Hill. I would’ve loved to Blog but it’s kind of hard for the thought process to prevail when you are working 50-60 hours per work and training 45 new associates while all under the microscope of Panera Corporate from St Louis. We got that up and running and I was a late stay for the restaurant so was gone there for a month. After that, I came back to my Café in Belmar and was there at least for a month then I got a new job!

Panera Bread is currently one of the largest food establishment companies in the U.S. and Canada who is well established. The Company advantages are promoting the image of freshness and good quality bread. For instance, when a customer walks into the café, the first object they see is large bread. Superior customer service is one of the many advantages that Panera Bread accommodates. According to my friend Alex, who works at Panera Bread, he alluded that the associates go under an extensive training to ascertain that the customer experience is a good one but also delectable. Alex continues on to say that the company is very selective in their hiring process because they want the “right personality for the job.” (Alex) I can say that this

First they have breakfast foods, but broken down below that is, your normal everyday breakfast sandwiches, power sandwiches that have more protein in them, and then the bagels for the customers who are more interested in a sweet breakfast. Along-side that would be the smaller breakfast selections of fruit or oatmeal, a smoothie, or just an ice coffee beverage. As for lunch customers have to the choice of a “pick two” for a smaller but more options type lunch, salads, soups, and paninis. The products are segmented by the type of breakfast or lunch one would like to have whether that be plain and simple and something to give them a boost throughout the day.

Panera Bread Company is operating in 'Fast casual ' restaurant category with a defined mission of providing the best and differentiated customer experience. Panera bread has its roots from 1976 with Au Bon Pain which was then sold to Louis Kane. Further transitions included its merger with cookie store to form Au Bon Pain Co. Inc led by Kane and Shaich. Due to growth limitation, the business expanded to serve more customers from suburban categories that included the acquisition of Saint Louis Bread Company in 1993 which later become the platform of Panera Bread. The bakery-café gained popularity under Saint Louis Bread co and resulted in immediate results. This brought the store to the pinnacle of success by increasing sales, expanding

Panera Bread Company The story of St. Louis Bread was founded in 1987 when the first location was opened in Kirkwood, Missouri. Panera bread is the newer name for St. Louis Bread Company outside of the St. Louis area. In 1993, Au Bon Pain Co. purchased the St. Louis Bread Company, which was founded by Ken Rosenthal in 1987. At the same time, the St. Louis Bread Company was renovating its 20 bakery-cafés in the St. Louis area.

Steve Ellis, a trained chef opened the first Chipotle Mexican restaurant in 1933, which rapidly increased to over 2,000 locations by 2016 creating the fast-casual dining industry. According to the article, “fast casual dining was fluid, but one essential ingredient was price- fast casual restaurants averaged $9 to $13 per receipt, versus $5 for fast food. In addition, a fast casual restaurant did not offer full table service and generally prepared food in full view of customers” (Walker and Merkley 2). Fast-casual restaurants offer much higher quality in food than fast food restaurants especially by providing fewer processes and frozen ingredients. This industry is very competitive and the article states that, “Panera Bread Co. was the

Chobani Greek Yogurt is a high quality Greek yogurt that is sold throughout the U.S. As of right now business for Chobani is doing very well. Their annual income shows just how successful they have become. “Now, a decade later, the company has reached $1 billion in annual sales.” (Noguchi 2016). Chobani claims to be America’s favorite yogurt and they right to think so. The reason why people enjoy the product so much is the fact that they make sure their product is of high quality. This is what sets the apart from other yogurt competitors. They first start off by making their yogurt healthy by using real ingredients, natural sweeteners, and milk from cows that have not been treated with rBST. (unknown 2016). The Chobani company is very invested into what they are making and want to make it healthy for everyone that is buying the product. “We’re super passionate about how we craft our yogurt, so we require our suppliers certify that every ingredient we use is non-GMO.” (unknown 2016). Another great thing Chobani does to set themselves apart is they care about animal welfare. “To us, animal welfare is more than a business practice: It 's an ethical and moral imperative. We were founded on similar core values and principles, and we work closely with cooperatives and local farms to ensure the safety and humane treatment of the cows that provide us fresh milk.” (unknown 2016). This company has great values which really set them apart from their competitor and in return has proven

This strategy term project is about Panera Bread Company and its strategy to become more than just “great food and superior customer service.” Based in St Louis the company is committed to create in its bakery-cafes a warm and welcoming environment. Panera Bread’s strategic leadership together with by top level management has gained and sustained the company’s competitive advantage, and continues to implement the company responsibilities in menu transparency creating food as it should be. The key challenge of PBC is to effectively balance the needs of stakeholders as well as the shareholders and other investors in order to achieve the company’s goals and performance targets.

The yogurt in nutrition initiative that Danone Institute International took along with several other units to promote the consumption of a balanced diet seems to consolidate with their stature as a CSR conscious brand. The launching of Activia Yogurt Honey as a health drink seems to be a strategic step to spread their vision regarding nutrition and balanced diets.