Panera Bread

3750 Words15 Pages
Panera Bread (Draft) February 14, 2012 Table of Contents Executive Summary- Poligone (0) 3 Organizational Mission- Poligone () 3 Strategic Analysis 4 Five Forces- Ortiz (1) 4 Competitive Strength Assessment- Ortiz () 7 SWOT Analysis- Bodenheimer () 8 SWOT Matrix- Bodenheimer 8 TOWS Matrix- Bodenheimer 8 Financial Analysis- Rhody () 8 Critical Issues- Miller (2) 11 Alternative Courses of Action- Williams (3) 13 Recommended Solution-Williams 15 Executive Summary- (0) Organizational Mission- () “We are bakers of bread. We are fresh from the oven. We are a symbol of warmth and welcome. We are a simple pleasure, honest and genuine. We are a life story told over dinner. We are a long lunch with an old friend.…show more content…
The Panera Bread Company has a wide diversification of Artisan and Specialty breads targeting urban workers and suburban dwellers. This is the major basis for differentiating Panera from its competitors. In response to the competition, Panera Bread competes against a wide assortment of specialty food, casual dining, and quick-service establishment operating nationally, regionally, and locally, but its strongest competitors are in the dining establishing in the so-called “fast casual” restaurant category. Barriers to Entry The threat of new entrants into an industry is greater when the entry threats are stronger when the pool of entry candidates is large and some have resources that would make them formidable market contenders. Key factors of entry barriers include high capital requirement, cost advantage, economies of scale, brand and customer loyalty, and distribution channels. In Panera Bread case, there are high competitive pressures of the threat of new entrants; however, any new entrants competing against Panera nationally, regionally, and locally faces a low entry barrier. For instance, brand awareness had been built on customers’ satisfaction with their dining experience at Panera and their tendency to share their positive experiences with friends and neighbors. Also, a potential new entrant can face numerous distribution channel challengers. For example, Panera has a leased fleet of about 196 temperature-controlled trucks and operates a network

More about Panera Bread

Open Document