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Panera Case Study

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1. What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Panera Bread’s Generic Competitive Strategy: • Focus Differentiation Strategy (288) - Distinctive Menu/Products  Panera Bread serves freshly baked breads with different combinations - Signature Café Design  The concept of “Panera Warmth”  Uses fixtures and materials that matches the neighborhood location  G2- design - Strategic Location  Chooses potential locations in suburbs, strip malls, and regional malls Long term Management strategy • To make Panera Bread …show more content…

• Great dining ambience - In

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