Essay about Panera

3015 Words Oct 10th, 2014 13 Pages
March 20, 2014
GBA 490-005

Written Case #2: Panera Bread Company

Table of Contents

Executive Summary……………………………………………………….Page 3
Recommendations and Justification……………………………………..Page 4-5
Appendix…………………………………………………………………..Page 5 External Analysis of Industry Exhibit 1: Economic Characteristics & Driving Forces…………….Page 5 Exhibit 2: PESTEL Analysis……………………………………… .Page 7 Exhibit 3: Five Forces Analysis…………………………………….Page 8 Exhibit 4: Key Success Factors……………………………………..Page 9 Exhibit 5: Driving Forces…….……………………………………..Page 10 Internal Analysis of Yammer Exhibit 6: VRIN(E)……………………………………………… …Page 11 Exhibit 7: Weighted Competitive Strength Analysis.…. …………...Page 12 Exhibit 8:
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It is extremely important to build you brand loyalty in this industry, whether it’s through rewards programs or unique dine-in experiences, it can make or break your business. Panera Bread Company will need to make sure that it implements a strategic strategy that separates itself from its competitors and provides a supreme food quality and dining experience.

TO: Ron Saich
FROM:
Subject 3-5 Year Plan
Recommendation 1: Expand the Panera Brand both Nationally & Globally Panera Bread Company is not reaching its full potential when it comes to their need to expand into new unchartered markets. By expanding both nationally and globally they will be able to more readily compete with the likes of a Starbucks who has over 17,000 stores across the globe. Panera needs to become the place that people want to get their coffee and baked goods from, an area that Starbucks currently rules in the market place. Panera also does not have any global presence, by utilizing different continents such as Europe and Asia they should be able to bring their brand from a more local/national brand to a more global one, increasing revenue along the way. In doing this they should begin testing new menu items that would attract customers of different cultures.
Recommendation 2: Expanding the Current Menu Panera Bread Company should open itself up to the idea of serving alcohol at each and every one of its stores. In order to enhance its “afternoon chill time” and dinner

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