Papa John's Essay

If you've ever dreamed of having a side job that turns into a million or even billion dollar venture, you're not alone. While there are a lot more fail fast businesses than Apple or Microsoft startups, the dream is still viable. Best of all, not every great venture has to revolve around computer chips and lines of code.

In 2014, Papa John’s spent a total of $63 million dollars (4% of its total income), on advertisements. Technological advancements have helped this company generate 45% of its orders through digital channels. In the same year as its investment in advertisements, Papa John’s digital channels have accounted for more than 50% of the company’s total US sales. As of March 2015, North American restaurants installed a new proprietary point-of-sale system, which is named FOCUS. Papa John’s e-commerce allows an alternative payment option, which lets people use their Google Wallet, which is compatible with iPhone and Android applications. The company also has a “Papa Rewards” program, which helps increase loyalty and frequency of use of its e-commerce ordering

Customers want various options to pay their bill, see their deliveries from beginning to end, and order food with a click of a button. Papa John’s accepts various types of payment including PayPal (Papa John’s, 2017). The addition of PayPal is positive strategy that shows customers that their payment information, identity, and privacy is safe. Papa Track is the greatest addition to technology and innovation for Papa John’s as of now. Papa Track allows customers to see the pizza process through each step: making, baking, boxing, on its way, and delivered (Papa John’s, 2017). At one time digital services gave Papa John’s a competitive advantage. Today it is merely a standard for the retail pizza

It is imperative that Papa John's make long-term strategic decisions so that they can continue to compete in the restaurant industry. For one thing, to be successful in a competitive and ever-changing business environment, corporations will have to outperform others by increasing globalization, improve the customer experience, have flexible and efficient operations, hire talent, as well as, have advanced technology. In fact, in the pizza industry, "Americans are eating 350 slices of pizza every second," and if Pape John's does not keep up with competitors, they will lose profits and their customer base (Thompson, Peteraf, Gamble, & Strickland, 2016). For example, consumers are becoming health-conscious, which is causing a decline in the demand

Papa John’s is one of the leading organizations in the pizza industry. This organization has worked on making their organization stand out amongst its other competitors in the industry over the duration of time being in business. They have achieved this by making quality their main goal across all aspects of their organizations.

Papa John 's uses differentiation as their competitive strategy. They cannot afford to use cost leadership because of all the low-end pizza shops. With prices nearly twice that of most local shops, Papa John 's has to differentiate their products in order to appeal to consumers. They have done a relatively sufficient job in differentiating themselves from the competition. They always have new and different products such as their Spinach Alfredo and Chicken pizza or their Hawaiian BBQ Chicken pizza. They also offer more variety in their side menus such as chicken fingers, wings and baked goods. Also, Papa John 's was the first pizza chain to offer online ordering. With the internet being such a huge commodity, being able to order online gave Papa John 's a huge competitive advantage over other chains due to the convenience.

Papa John’s would use the strategic approach of the analyzer strategy because it combines the best of both, the prospectors and the defenders, and the analyzer is considered the second in, building on the success of the prospector. Therefore, Papa John’s competitive strategy of analyzer would be enforced because it incorporates the prospector typology by being more than just a pizza delivery company. Papa John’s is a family, and they provide pizza’s that are always fresh, never frozen (Papa John’s International, Inc., 2017). The pizza family also strives to produce new products and recipes, demonstrating innovation. In addition, Papa John’s utilizes the defender typology by concentrating on a smaller segment of the market, in addition to emphasizing low-cost. By concentrating on a pizza menu and only providing take-out, Papa John’s has the advantage of using a small space for the business, therefore, cutting cost of

(Parnell,2014), Papa Johns is in a very great place as far as strategically. (Nikhil,R,2013), shows us that though Papa Johns financial numbers seem to be shaky they maintained through the 2008 recession as well as proving that they keep great company with the brands that understand that it is a everyday meal for lunch and dinner. The strategic partnerships from of course the well televised NFL and Danny Manning to the enormous hit movie Ghost Busters 2016, where the commercial industry played it using Papa Johns owner becoming one of the promotional pushers for the movie. Papa John has also strategically positioned itself with the University of Louisville and has a on going relationship with the Salvation Army as well as the Boy Scouts of America and the Foundation Make - A - Wish. And it states in its slogan PAPA means People Are Priority Always shows from first to last franchise Papa Johns is determined to give back. It is also amazing to see the Founder of Papa Johns leading in a very strategic way when it comes to the growth and visibility of this brand. Making the commercials family friendly as well as obtainable within a certain amount of time after ordering, making sure it arrives fresh and hot. The online ordering via computer and mobile devices makes it easier for the customer to engage in how they want their pizza, ingredients are the key to an easier disbursement of toppings and the amount of sauce is added to the side items which gives you the ability to have

Papa John ’s plays a significant role in the pizza industry because the company is one of the top pizza suppliers in the nation. Despite their success, Papa Johns still experiences many strategic challenges. First, Papa John’s international presence needs improving to ensure that people all over the world are exposed to their great pizza. Since Papa Johns launched a new plan to expand in the UK, Papa Johns has not grown much in other countries (Walton, 2007).

Papa John’s is taking strides to take advantage of their developing brand in their market segment. Nigel Travis was hired as the president and CEO of the company that Papa's indicated to be of something serious in terms of size. Travis is the former COO of Blockbuster and has been very successful in developing the name of the brand in the market place. Furthermore, addition of Travis Papa John's added structure to it game plan for the prospect has put a fresh outlook on the significance in marketing, product and merchandising, and growth of internet operations of Papa John's. In addition, there is a big drive to grow their international operations. By exploring overseas options Papa John’s will tighten the gap between its competitors who have

Papa John’s competitive strategy primarily follows Porter’s unique or unusual product of services. Papa John’s executives understands their product is unique and people chose them over other pizzerias because of this. In Porter’s typology he suggest that managers do the following: focus on identifiable subsets of the industry in which it operates or serve the entire market as a whole. Managers should also determine if the business should compete by competitive prices or price it accordingly to the unique craft they serve ( Parnell, 2008). With Papa John’s reputation of better ingredients, better pizza Papa John’s has set the tone for consumers to expect to pay more than they would with their direct competitors.

Order taking is much less complicated since there are fewer items to purchase. Customers still have a range of choices though, since there are different toppings available as well as two types of crust: original and thin. With less products on which to focus, Papa John 's has better quality and service than McDonald 's. Papa John 's has the advantage of having more time to devote to perfecting the products. Also, having fewer products allows Papa John 's to provide better service than McDonald 's as well.

A major strength of Papa John’s is that they are able to supply each of their domestic franchisees with fresh

Two brothers in a small Michigan town have founded it in the 1960’s; Domino’s was once a small pizza store. Now it is the 2nd largest pizza chain in the United States, with many stores around the world. Domino’s famous pizza store enters the world of pizza. Once offering only a limited selection of pizza, but now they have branched out into vegetarian choices, their famous chicken wings, pasta, sandwiches, and of course their famous pizza. Domino’s has become the place that many people think of first when they want to pizza. Domino’s Pizza has been opened for 52 years.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza