Papa John's Marketing Strategies

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

Papa Johns is one of the top pizza franchises in the country. Over the years, they have utilized their strategic planning to ensure customer satisfaction and to offer the nation excellent tasting pizza. Naturally, Papa John’s mission statement explains a family-oriented company that provides high-quality pizza with better ingredients than their competition. A company’s mission statement displays the direction of the company and what the company has to offer to its customers (Parnell, 2014). Papa Johns has successfully gained a substantial competitive advantage over their competitors through their strategic business decisions. Throughout the recent years, Papa Johns has experienced various environmental factors that have altered their strategic operation. Strategic factors that have affected Papa Johns is changes to their external elements within the industry they operate successfully. Apparently, one significant difference within the environment that Papa John’s operates in is the technological advancements offered to enhance marketing strategies. Recently, Papa Johns experienced an increase in sales because of their mobile device app that

Papa John's initial strategy was intended to produce high-qua;ity pizza with fresh ingredients. This strategy exemplifies the company's "motto" Better Ingredients., Better Pizza. Papa John's strategy has evolved to include a combination of the initial intended strategy while seeking emerging opportunities to expand their menu, locations, markets and technology and digital integrations.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

Amazon focuses on global reach, putting customer first,, and extensive selection of products through its vision which is “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online” (Gregory 2016).

When Papa John's started it was just a dream of a college student, who had a

Strategic issues deals with questions that affect the following within an organization: mission, values, structure, resources, trends, and processes (Thomas, Mcdaniel, 1990). Furthermore, strategic issues include opportunities, threats, and problems (Thomas, Mcdaniel, 1990). Papa John’s is a part of the fast food industry, consequently, there are changing dynamics within this industry. Most recently, people perceive the fast food industry as being unhealthy, which could cause consumers to start seeking healthier options. Moreover, healthy foods could be consider a trend, which could have an adverse effect on the pizza industry. Furthermore, Papa’s Johns has made strategic decisions to address issues consumers have about unhealthy ingredients

From the case study and other information that I have researched, I believe that Pap John’s was successful because it focused on using fresh ingredients and it only focused having pizza related items on its menu. In the year 1995, Papa John's adopted a new slogan: "Better Ingredients. Better Pizza.” Papa John’s later went on to get this slogan trademarked and patented in the US and would spend millions on advertising this slogan (Altahawi, 2000). Papa John’s success was in the quality of the items that they served. Basically, in the pizza industry, they only served pizza and they advertised that they had the best pizza. Their major competition Pizza Hut and Dominos may have been in the pizza industry but they served other menu items. Papa

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Mariotti & Glackin (2013) provide that development of marketing strategy and competitive advantage is from the "Four P's". The "Four P's" include product, price, promotion, and place. This paper further outlines each of the "Four P's". Mariotti& Glackin (2013) recommend continually referring to the mission statement and vision statement while developing the marketing strategy. This reference helps to build the marketing strategy and form the core competency for the business. The first part of the business plan, the mission and vision statements, are stated below:

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

Marketing strategies are so essential for the success of any business. To understand this better, I can briefly discuss the Alibaba’s marketing mix. The Alibaba’s main product is Alibaba.com, their E-commerce portal. It is the leading business-to-business portal in the entire world (Bhasin, 2016). Alibaba focuses on B2B market where it is the leader while most of other E-commerce portals such as Amazon sell business to

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.