Paris Baguette

As for our market segmentation the concentration will be on teens, young adults, and parents. Since teens don’t typically cook a lot we believe that there should be a chance for success in this area because we are offering quality products at a cheap price. The same could be said about the young adults as they could be new into the work force and looking to get the most food for the price and this is something that we will be able to provide for them. With all of this being said our main focus will still be with parents and families. This is because we want to gain customers at a young age and hope to maintain these customers for the period of their entire lives. If our business is able to obtain life-long customers it is sure to be a success and this is what we are looking for with our business.

In late 19th century Paris, cafés-concerts (best described as “glorified beer halls” (Clark 206)) were a very popular destination for the people of Paris. Cafés-concerts became an integral part of Parisian social life, as they were visited by hundreds of people each night, regardless of class. A bar at the Folies Bergère became the topic of Edouard Manet’s last painting, as Manet tried to portray the new, “modern” Paris, and the introduction of mass production during this time. A Marxist art historian, T.J. Clark finds this particular painting important because it revealed a lot about the new, modern Paris, and Manet’s intentions with the painting. Clark focuses more on the emergence of the new social class during this time, and how this affected the role of women in Paris. The painting, A bar at Folies Bergère, has historical significance because of how it depicts modernity in the context of the emergence of a new social class (the petite bourgeoisie), the introduction of mass production, and the changing role of women.

This paper will focus on the many elements and dimensions of France and the affect it has on the business that takes place locally and internationally. There will be constant comparisons and contrasts between France and the United States of America taking place throughout this entire research article. I will focus on how the elements and dimensions of the culture separately are adapted by the locals and integrated into everyday life and business. I will also give insight on how to conduct business in France for other countries, mainly the United States, by talking about the countries imports and exports and

The reasons are the following: Because of globalization all the markets are open and easier to enter for companies all over the world. This increases the entrance of foreign competitors like Chine, Italy, South Korea etc. Another factor are the energy and raw material costs that effect the profit of a company. Not to forget that the economy itself is really unstable. Last but not least the government regulation and laws that can increase the prices of the products as well.

1. Macro environment analysis: the major externals which affect company’s decision making, marketing strategy and performance. It includes:

Marcel and his family cannot speak English although the majority of the tourists are from U.S.

Poetic Realism was a film movement in France during the 1930’s that combined qualities of both Impressionism and Surrealism to create a unique way to tell stories through narratives, long, continuous shots, and sets that took a slice of reality and made it their own. The various techniques used to create shots “more real than life itself” were groundbreaking for this time period. In the past, sets of films were unrealistic and exaggerated; they were telling stories outside of reality, so their sets were not attempting to immerse their viewer in the film’s location. The 1920 film The Cabinet of Dr. Caligari used very simplistic sets to tell its story, but the filmmakers did not expect or want the audience to take them as reality. They were entirely aware that the walls

The environment in which people live in demonstrates the societal norms and values of said culture. In Émile Zola’s The Belly of Paris, Florent, a political outcast, returns to Paris only to find that the regime has drastically changed. Napoleon III, a self-elected emperor, has torn down many of the streets of Old Paris to make room for the angular and orderly streets of New Paris as well as the new markets of Les Halles. Throughout the novel, the character’s lives revolve around the various markets in Les Halles and the streets of Paris. Zola uses descriptions of architecture and city planning as well as how people use space within Paris to demonstrate the city’s corruption, signifying that the architecture of a city is a reflection of

“When an individual buys a product, there is a process which occurs for making their decision. This is the consumer decision-making process, which includes: recognition, information search, evaluation of alternatives, purchase, and post purchase behavior (Cachola).” When buying a coffee or food such as a cookie from Starbucks there has to be some type of appeal to the product. For many consumers that would be the aroma from the coffee as soon as one would to walk into the building. The Consumer Decision Making could be the answer, by advertising different brands of coffee and food this could appeal to a younger crowd such as teenagers and kids.

“Customization of bread types, flavor, toppings and ingredients coupled with fresh, steamed, toasted preparations provide combinations that appeal to almost all consumers” (Tristano in Levin, 2008). Based on the factors and demographic data exposed above the following market needs were identified:

Considering France international reputation and image, it is useful to analyse its strengths and weaknesses, taking into consideration the important differences existing between standard and premium market.

Macro environment consist of those major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies.

An organization is an open system; therefore it interacts with its environment. To manage the relationship with the environment, a large part of strategic planning is concerned. The environmental factors can be divided to 2 main categories, which is MACRO and MICRO .Macro environmental factors seriously affect an organization business practice, profitability and future progress. It can

The gourmet segment is very different from the family segment. They are young, and generally have no children, so they have a strong preference for high quality products and are quite happy to pay premium prices for brand that can deliver this. This segment is most attracted to status products and is more likely to be influences by appeals to their ego rather than basic needs.

Organisations scan environmental information and use it for planning, decision making and control. Organisations transmit information to several internal and external agencies like govt., investors, trade unions and professional bodies. For any organization, the environment consists of the set of external conditions and forces that have the potential to influence the organization. In the case of Subway, for example, the environment contains its customers, its rivals such as McDonald’s and Kentucky Fried Chicken, social trends such as the shift in society toward healthier eating, political entities such as the US Congress, and many additional conditions and forces. It is useful to break the concept of the environment down into two components. The general environment (or macroenvironment) includes overall trends and events in society such as social