Parle G

3046 Words13 Pages 2001 30 Oct, 2013 Start of a new millennium meant wardrobe revamp for the then largest selling biscuit in the world (as declared an AC Nielsen study): Brand packaging went from wax paper to BOPP (Biaxially oriented polypropylene or plastic, as we like to call it). 30 Oct, 2013 192- The number of times you can cover Earth's circumference if you line up all the Parle-G biscuits consumed annually, end to end. Rs 5010 crore - The worth of biscuit sales registered by Parle-G in 2012. We're talking about a number that beats the size of the entire matchmaking industry in India; that could have made up for all the loss incurred by traders due to strike against government's stand to…show more content…
Between FY06 and FY11, Parle Biscuits' EBITDA margin declined by 720 bps to 2.9 per cent in FY11 and Britannia's EBITDA margin declined by 550 bps to 5.5 per cent. "This is despite Parle seeing the highest revenue CAGR of 32 per cent during the period, the highest among FMCG companies," Mour said. Even rivals agree that it's tough to match Parle-G in pricing. "Parle-G has sheer economies of scale which we can't match without impacting our margins," a senior official at ITC Foods said. "At that price point, it is difficult to compete in the category and we would rather focus and invest on our strength and earn profit on products such as cream biscuits," added the official, who didn't wish to be identified. Parle Products said the value-for-money plank has been crucial in growing Parle-G at over 15 per cent compounded annual growth rate in the past five years. Parle's 10 own manufacturing units and around 75 contract manufacturing plants across the country helped it beat rivals in distribution efficiency and cost. While rivals have signed on celebrities, Parle-G has managed to grow its sales with just a simple white-and-yellow striped wrapper with a picture of a baby on it. KAL KE GENIUS, REALLY? Yet, there are question marks over Parle-G's potential to keep its growth rate and to become the country's first Rs 10,000-crore FMCG brand mainly because of the increasing popularity of cookies and cream biscuits, which are

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