Part 1 Introduction to Macro & Micro frameworks: The Business firm consist of a set of internal

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Part 1 Introduction to Macro & Micro frameworks: The Business firm consist of a set of internal factors and is confronted with a set of external factors (i.e., Environment). This is the relation between a firm and its environment. Business environment (external factors) is classified as (1) Micro Environment (2) Macro Environment Micro Environment: The micro environment consists of the factor of the firm’s immediate environment, i.e. a) Suppliers b) Marketing intermediaries c) Competitors d) Customers and the public Macro Environment: The macro environment consists of larger societal forces that affect all the factors in the company’s micro environment.…show more content…
These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications (formerly Sony Ericsson), and Sony Financial. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders and third-largest television manufacturer in the world, after Samsung Electronics and LG Electronics. Revenue US$ 72.349 billion (2013) Operating income US$ 2.448 billion (2013) Net income US$ 458 million (2013) Total assets US$ 151.131 billion (2013) Total equity US$ 28.523 billion (2013) Employees 146,300 (2013) ( Retrieved from http://wikipedia.com) Analysis and evaluation of External factors: A company can affect by the external environment factors hereby we will start with Micro external environment Factors, followed by Macro external environment factors. Micro-External environment factors: Suppliers: Suppliers or vendors are those persons or firms who supply inputs like new materials, certain parts, etc. to the company. The vendor quality and reliability is a must for the smooth functioning of the business. They should supply all inputs of right quality and stated quantity in time. In order to be safe side, adequate stock of input elements are preserved in the company and services are taking from more vendors to supply the goods

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