Participatory Culture Through The Media

Jenkins talks about how the consumption of media products is a collective process, in other words, the collective intelligence is seen as an alternative source of media power. He describes how within popular culture, the collective meaning making is shaping and changing the ways religion, education, laws, politics, advertising and how the military operate (4). Jenkins discusses a process called “convergence of modes”, he explains that media and communication are becoming interconnected like the telephone and television.

People in the lower class are often portrayed as pitiful, unworthy, lazy people who aren’t good for anything. That is according to what the media shows us daily. Blue collar work is viewed as “real” work (Linkon). The lower, working class takes pride in what they do because they accomplish something that takes effort and skill. The working class requires effort and strength. There are good lower class citizens who work for the benefit of their communities. The working class is unfortunately being brought down by the more “fortunate” higher-middle class and rich people. Basically, there is a bias in the representations of society (Ginsburgh). In a Levi’s - Go Work commercial, the lower class are positively portrayed as hard

“Media change does not necessarily result in equilibrium. It sometimes creates more than it destroys. Sometimes, it is the other way around. We must be careful in praising or condemning because the future may hold surprises for us” (Postman 29). Media critic Neil Postman published those words in 1985 in his book, Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Yet, as we find ourselves in 2015, his insight seems written for today. In our age where society is still elusively trying to grasp and figure out what place new media and technology hold within our lives, and where debating the merits and flaws of an increasingly technological society seems to be a hot-button issue, Postman had already commented on such

New media such as "the data of culture" also rise through a change of the public. They are not simply imposed on the public but rather coevolve. This means a change in society is necessary to find acceptance for new technologies in a society. As the example of recorded sound proves, it both constructed and diminished a new public sphere.

Marshall McLuhan says, “The medium is the message”. The way media represent the message can have huge impact on people’s everyday life. According to Korstanje Maximiliano (2012) “Movies, films and documental TV programs not only reflect the gaze of directors and players, but also the mind of whole society. Social anthropology discovered from many years ago that movies are associated to the construction of narratives and archetypes which exerts considerable influence in public opinion.” Movies and TV episodes could quietly and deeply influence people’s mind and people were hard to control it.

In a modern world in which intercommunication is at the tip of a finger, ideas can be shared, understood, and implemented in the blink of an eye. The world’s current accessibility has allowed societal opinion to change rapidly, with external influences on culturally sensitive topics. Without this communication, we would not be nearly so intellectually connected and advanced a global community as we are now, though we still have a long way to go. One of the greatest ways to have documented that societal journey has been through media. Since the first film was created in 1888, people have narrated, entertained, and shared ideas with one another through their art: film. Film has been used to tell stories to the

Yet this is a new concept to theorists, who are adjusting from a traditional view of a passive audience who are vulnerable to media content (Adorno. T 1944). However now, through a uses and gratifications perspective (Katz. E 1974), consumers are building up cognitive knowledge of a particular narrative world e.g. Harry Potter. Through technological advances consumers are both able and allowed to engage further and create content, and this has become so prominent that some producers now take a collaborative approach to creation of new media, leading to consumers being referred to as

The society of nowadays is filled with advertisements, messages, films, blogs, technology, etc. The meanings that they carry have to be transmitted to the audience through different media. (Branston and Stafford, 2006) It appears important for the receiver to analyse and understand the meanings carried by each type of medium. In order to do so, the different “vehicles” used by media have to be identified. Different vehicle theories include: semiotics, genres, narratives, representation, audiences, etc. (Ibidem) And while they all have to be gathered and related to form a medium, these theories have on their own signs to be interpreted by the viewer.

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

Stuart Hall’s theory of encoding/ decoding is where the notion of audience activity begins, he tried to account for active consumption also (Moores 1993). The encoding part of Hall’s theory (producing the media) was done by an individual but the messages ‘have a complex structure

Journalism in the United States is in the midst of an upheaval, spurred by the digital shift online and the industry’s early reliance on advertising instead of subscriptions. Caught in this movement are organizations big and small. The most vulnerable, though, are often community-based media groups and local newspapers and newsmagazines. At UCLA, there are seven cultural newsmagazines that have served various campus populations for the past decades. I devoted my research efforts in this paper to examining the current state of one of those media organizations: La Gente Newsmagazine, a Latinx media outlet that was established in 1971. The group’s mission, according to its website, is to provide

Moreover, we can conclude that these media have a massive contribution in the process of mass communications. Although, that many people thought that traditional media would be replaced and converged or digital media would take over or supplant the old media, nevertheless then the old media still existing. But to neglect or ignore that, the books, for example, cannot be replaced by television, while the attraction of internet and web cannot fully overtake the fascination of newspapers and magazines, because nowadays we can see that people are still buying newspaper and hard copy books since it fulfils their needs and fits in their lifestyle. Digital media have not replaced printed media, but they have taken over a large portion of the audience. As, technological innovations surface and are adopted into our daily lives, old habits do change. One thing that will not change is the audience’s desire to get news, information and entertainment via mass media, whether that means paper delivery or electronic delivery of

Ever since the emergence of humans, the demand for amusement was prevalent and constantly evolving. From watching gladiators brawl in an arena, to attending operas and plays, to channel surfing, people have continually desired to be entertained. Today, there is another alteration that is changing the way people absorb the content that they want. Streaming, the most productive way to receive internet content, has skyrocketed in our society as the internet has become a “universal medium” (Carr 573). It started with Netflix, and then it was adapted by other platforms. More and more people have gravitated towards their phones and computers as outlets for entertainment and news instead of their televisions, causing traditional media to race to conform to the innovative technology (Carr 576-577) of streaming. For example, there are presidential debates that have been live streamed, and are said to be the most popular stream in internet history. Streaming has become a trend that has yet to lose momentum, and has consistently stayed at the top of the consumer food chain.

Media production is the means of creating professional and authentic media that caters for the fields of education, entertainment and information. When this type of information is created in an authentic and professional manner, that reaches a wide audience and also creates awareness amongst masses, it is called media production. There are several fields and careers in media production. Forms of media include periodicals such as magazines and newspapers, radio, television, films, books, visual arts, music, photography, video games and online content, or new media. The creative side of the media incorporates the professionals like musicians, directors, scriptwriters etc however in research side they have photojournalists, documentarians and

The change and evolution in print communication have been happening for a long time. It has been significantly seen more rapid and fast approaching over the recent years. Newspaper industries have been downsizing their papers over the country rapidly more than before and slowly turning to see the change in depending on the digital side. The digital replacement for these print media is not just seen in newspaper outlet changes. It is a change that is being evolved and applied to many places. A simple case would be to notice what’s happening in big film industries, where film actors and directors use script screens digitally. Back in the day, it used to be only plain paper boards and scripts and lines for the actors to read and follow the instructions of a scene. But today, it has evolved into using the latest gadgets and tablets like iPads for this use. The digital era started a long time back with not just in the film industry but expanding in almost all areas and interests today. Since the last five to ten years, it has been growing rapidly as a change that has brought ease of convenience for people around the world (Omar, 221).