Partnership Between Southern Foods Limited ( Sfl ) And Billy's Big Boy Hot Dog Restaurants Ltd

1293 Words Nov 13th, 2014 6 Pages
Introduction to the case study
The case study is about partnership between Southern Foods Limited (SFL) and Billy’s Big Boy Hot Dog Restaurants Ltd. According to the case study, Billy’s Big Boy is an American fast-food chain of global proportions. This company is proud that the ingredients of its food items are uniform throughout the UK and therefore the company emphasises single-supplier relationships. SFL is a British company that manufactures and supplies customized menu items, such as savoury and sweet sauces, marinades and stuffings, to the food industry. SFL have developed a line of relishes and sauces that Billy’s Big Boy currently use and the business that is coming this way is very profitable for them. The company has had to make a lot of changes to meet Billy’s Big Boy’s standards but there is no written contract that confirms the relationship between these two companies. SFL created a Billy Big Boy’s Unit corner where they have had to install three new machines. There are only 14 special trained and very committed workers working on those three machines running 16 hours a day over two shifts, at any one time there are always 7 people working in this corner. The morale of B’s Unit employees started to drop down because they are unsatisfied that they are paid the same as lower-skilled workers.
The current situation is that Billy’s Big Boy have come up with a new business strategy and they want Southern Foods to start to product shorter runs of promotional relishes…

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