Passion Paper Simon Sinek

2463 Words Dec 2nd, 2012 10 Pages
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Index Introduction 2 History of advertisement 3 Definition 3 Advertisement in our lives nowadays 4 Simon Sinek 5 Career 6 The golden circle 6

Introduction
My passion paper will be about advertisement in general and about Simon Sinek and his Golden Circle. I choose this topic because I really get inspired by people like Sinek and I love to work in the world of advertisement when I am graduate from my study, Small Business & Retail Management.

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History of advertisement
About 3,000 years ago a papyrus (writing paper made from the pith of papyrus plant) was discovered at Thebes, an ancient city in Egypt, on the Nile River. It offered a reward for the capture of a
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Brining to the attention 3. By using different kinds of media

Advertisement in our lives nowadays
They have invaded every aspect of our day to day dealings, our conversations, our thoughts and to a certain extent control our behavior as customers and consumers of goods and services. Advertisements stare and scream at us from every street corner, every newspaper, every magazine, every hoarding, every stall or shop or showroom to walls of every public building, vehicle, radio and television. They don’t even spare our computer screens when all we are interested in is checking our mail or even simply browsing through. The world has suddenly become advertisement conscious so much so that at night the city lights up with thousands of neon glow signs proclaiming, capturing and demanding our attention.
It seems that the corporate world was not enough for them and that advertisements have crept even into smaller and insignificant things of our life. Everything from education to career building to buying soap or a mobile, one has to rely upon advertisements. Nothing it seems can be achieved without advertisements. They are the ones that tell us what soap to use, which biscuit to eat, what brand to wear, sun glasses to use, pens to write with, toys to play with etc. An effective advertisement can zoom the sale of even a third rate and useless commodity. NO business, trade or transaction can flourish without proper advertising and marketing. It is these
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