Patagonia Mission Statement

Robert Swan once said “the greatest threat to our planet is the belief that someone else will save it.” Two companies that understand this concept are Patagonia and Nike. How they address these issues regarding sustainable business practice vary, however. Both have made it their mission to deliver excellence and make the best quality products within their industries, Patagonia focussing more on outdoor active wear, while Nike is more sports oriented. Part of this process has been developing products from sustainable sources. Patagonia, for example, actively took a stand against chemical intensive cotton in 1994, and has since switched to less harmful means of organic cotton within all their cotton-based products. They are even going the extra

A stakeholder is a party that has an interest in a company. It may affect by the business or organization actions. Typically, the prime stakeholders are customers and employees. Patagonia is eco-friendly clothes are gaining the support of consumers and non-governmental organizations in the U.S. Since the company is a certified B Corp, they provide workers with certain benefits, the community and the environment. Patagonia outdoor clothing and gear retailer is well known for sustainability. They protect the environment and inspire social change. The company overall environmental and social performance is measured and independently verified a third party. Patagonia believes that full of practice transparency will be the ones in the future rewarded

Lululemon is the third leading speciality sports apparel store, behind Nike and Adidas (appendix 1), retailing for women and a small range of men. They have capitalised on the growing trend of fashionable gym and street clothes (Ibisworld, 2016). Their vision is “Elevating the world from mediocrity to greatness”, through their 350 stores and online store shipping to 80 countries (Lululemon, 2016). A SWOT analysis in appendix 2 reveals the sustainable niche of Lululemon’s market, while below demographics, social trends and environment macro-environmental factors are discussed due to their relevance to Lululemon as a modern brand, the others are outlined in appendix 3.

We had a mission statement that said “Make the best quality product.” That was our mission statement. We need to be convinced that it is the right th9ing to do. That is what I was doing with this “philosophy class”. I am from South America and the country where a Patagonia is. I think when an any company had this mission is very close at success. Because when the process is more important to the end, the quality of the process gives a great end. However, when for you the end is more important to the process you can make a bad quality product for to get better revenue in your company. So for my and (COVEY) the quality into your activity and behavior is on everything in the life if you are businessperson, coach, teacher, and leader. “The end

Patagonia’s value proposition is based on embedding environmental sustainability in every business decision it makes. Its core strategy is differentiation by focusing on durability and quality of products whilst minimising its carbon footprint and use of synthetic ingredients (what). The business model revolves around developing innovative technologies and influencing competitors and suppliers alike to adopt environmentally-friendly processes (how). Commitment to these causes while maintaining quality has allowed it to develop a loyal customer base amongst high income groups and athletes (who) and significantly increase customer’s willingness to pay.

Patagonia provide a work environment and values by offering benefits they have been giving to their employees. Most businesses in the world like Patagonia usually consist of many divisions and one of the divisions is employees who play a part in the achievement of organization’s goals and objectives. “The company has run a child care facility at its headquarters since 1985. Here, children remain close to their parents and are considered to be as much a part of the company as its employees” (Ferrell, Hirt, Ferrell, 2009).

The Patagonia company started in 1974 by founder Yvon Chouinard with a motto that focused on the person (Ferrell, Hirt, & Ferrell, 2009, pg. 352). The free spirited company has lasted over 35 years by always keeping with its original goals and using them to continue to be the driving force that excels the company today. Patagonia is an outdoor sporting equipment and clothing company that has a unique main focus on its employee's benefits and protecting the environment. The work structure is far from a normal business environment it is built on the employees being happy to come to work every day. The business world tries is full of CEO and upper management earning the bulk of salaries and benefits but not at this company.

This report describes the systems, policies, and procedures of Patagonia’s reverse logistics structure and corporate responsibility model. Patagonia utilizes a unique system with regards to how they process and furthermore “end”-process its products. We will discuss the history of the company to include the founder, Yvon Chouinard, to paint the picture of the company’s foundation and environmental initiatives which shape its logistical processes. We will discuss the typical reverse logistics process steps including tracking the supply chain, reverse logistics partners and downstream players. We will describe the company’s overall policies and procedures with regards to its reverse logistics and sustainability with emphasis on the benefits

The North Face has a marketing strategy that enables the company to focus on the athlete, the potential of the athlete, and the athlete using The North Face gear for performance. In comparison, Patagonia focuses on the clothing in which they produce and sell, rather than the company's model. Patagonia places emphasis on fabric technology in their marketing efforts and mainly depicts the clothing on company websites and catalogs. Therefore, this is an area in which both Patagonia and The North Face can improve in order to increase product communication towards target consumers. Both Patagonia and The North Face have exceptional product technologies, which they can use to market their brand and inspire consumers to explore the possibilities of their products. However, The North Face invests

Patagonia is an American high-end clothing company, which produces outdoor clothing. Their clothing are durable and eco-friendly. It was established in 1974 by Yvon Chouinard. Their headquarters are located on a three-acre campus in Ventura, California. Their mission is to “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” (Patagonia). Yvon Chouinard is no longer the Chief Executive Officer (CEO) of Patagonia.

Jordan Clark Organizational Strategy Mr. Lonnie Jackson 27 October 2014 Patagonia Case Study 1. Patagonia’s business model is not focused on making a profit. Instead, the company is focused on “doing things right” and while still making a profit so that they continue to have other companies respect. Overall Patagonia’s business model differs greatly than that of other outdoor clothing retailers. Patagonia’s target market are “core users” or people who lead the “dirtbag” lifestyle.

Regardless of a company’s size, mission or available resources the strategies that Patagonia has utilized to reduce its employee turnover rate while simultaneously increasing an employee’s ownership can be utilized relatively easily and with minimal costs. Many have asserted that employees value factors such as transparency, one-on-one communications compared to emails and a structured avenue to openly give their opinions just as much as benefits that come at a monetary cost to a company (Taylor, 2016). Patagonia’s strategy of relating their individual employees interests away from the office with their work assignments is also a strategy that any company could utilize to increase an employee’s interest in their workload. For years, the

Just as the German National Team serves as the golden standard in futbol, Patagonia Inc. sits comfortably atop the outdoor clothing industry. Patagonia Inc. values simplicity and utility. They acknowledge that their business activity creates pollution as a by-product, and they work tirelessly to cut back on those harms. Chouinard and his team have stayed true to their core values for over three decades, and it's this focus on making the best products possible that has brought them so much success in the industry.

Patagonia has many strengths over their competitors which is why they have a really good reputation and always have. When people buy Patagonia products they know they are getting a high quality and environmentally friendly product. People don’t mind paying a little extra for Patagonia products because they know they are buying quality products and their money is going towards a good cause. Another strength is they are one of, if not the biggest environmental activist in the clothing industry. This is a huge factor in Patagonia’s success because customers who support their cause will be more likely to choose Patagonia over its competitors.

There are a large amount of social and environmental problems within the global apparel industry.