Patagonia Stakeholders

Stakeholder – person, group or organization that has interest or concern in an organization (businessdictionary)

Firstly Stakeholder is an individual or a group who has an interest in the success of a business I delivering high results and maintaining the viability of the business’s products and services.There are internal and external

A stakeholder is anyone with an interest in a business. Stakeholders are individuals, groups or organisations that are affected by the activity of the business. There are two different types of stakeholders; internal and external. Internal stakeholders are groups within the business e.g owner/workers and employees. External stakeholders are local and national communities and governments, these are groups outside of the business.

A stakeholder is a person or a group of individual who are interested in the success of a business in delivering successful results and maintaining the activity of the businesses products and services. There are internal and external stakeholders in every company. An internal stakeholder is someone who is internally connected to the business that have personal interests which they may follow. An external stakeholder can be a person or a group of people such as investors, customers, suppliers, people who are predisposed by the business but are not fully in the business.

The four main Stakeholder that stood out to me for Patagonia is employees, customers, communities and owners. Patagonia focus on giving back to its employees by allowing them to leave work in order to do what they love, helping the environment. The company allows its employees to leave work to volunteer for causes they believe in and these employees will still receive full pay. The company believes that customers deserve the best quality that they can get. No matter how expensive the material may be, Patagonia always comes through by

Stakeholder Engagement can factor this into a company in a number of ways. For example, if the company needs a new product supplied, rather than looking at the regular supplier the company can look at more environmentally friendly options. A ‘green’ company is normally well supported by the community as well as by shareholders as an environmentally friendly company is often seen as a good investment opportunity.

John Kew and John Stredwick mention that Jonhson et all 2011 defines a stakeholder as “those individuals or groups who depend on the organisation to fulfil their own goals and on who in turn the organisation depends.”

The stakeholder theory made popular by Ed Freeman (1984) does seem to represent a major advance over the classical view (Freeman, 1984). It might seem inappropriate to refer to the stakeholder position as neoclassical. Bowie (1991: 56-66) has defined stakeholders as a group whose existence was necessary for the survival of the firm--stockholders, employees, customers, suppliers, the local community, and managers themselves.

Patagonia’s value proposition is based on embedding environmental sustainability in every business decision it makes. Its core strategy is differentiation by focusing on durability and quality of products whilst minimising its carbon footprint and use of synthetic ingredients (what). The business model revolves around developing innovative technologies and influencing competitors and suppliers alike to adopt environmentally-friendly processes (how). Commitment to these causes while maintaining quality has allowed it to develop a loyal customer base amongst high income groups and athletes (who) and significantly increase customer’s willingness to pay.

A stakeholder is someone who someone who benefits or is burdened by a corporation, or someone who the corporation benefits or is burdened by. (Steiner). Stakeholders are represented by two main groups; primary and secondary

EcoSpun was started by the company Wellman Inc. and it completely changed how we view fabrics. These fabrics blend with other materials like cotton to make the product soft to the touch. Patagonia adopted this process to make recycled material that would help the environmental issues and make a really cool product. Yvon Chouinard founder of Patagonia is committed to making a change with pollution and to still have outerwear products that will last someone for many years. Chouinard and his team worked with Malden Mills to make the polyester out of recyclable bottles. There are billions of plastic bottles and they are harmful to the environment, Patagonia, as well as other companies, are taking them into make materials. As Chouinard company was helping with the environmental crisis and letting out millions of chemicals, he decided there had to be a change. His next steps are to find new recyclable fabrics as well as finding other ways to recycle polyester. Also, they are working to receive old Patagonia’s product to re-made into a fiber or other forms of

Patagonia strives to provide quality clothing and outdoor equipment while staying as environmentally friendly as possible. A hiking boot, for example, would need to fit strict requirements. The boot would need to be durable, comfortable, stylish, and made from environmentally friendly products. You also need to determine if there is a large enough market for the product. This would provide the means necessary to determine if the product has the highest chance of being successful. Given these strict requirements, one way to help keep the costs down is to use recycled material from older products that costumers turn in, therefore saving resources and money.

Stakeholders are people or groups with interest in an organization that can affect or be affected by the organization itself, its objectives, or its policies (BusinessDictionary, 2015). Each stakeholder brings their own perspective to the table based on their relationship with the organization (e.g. internal or external role), their level of experience, and their area of expertise about the subject matter they are involved with. At a high level, the list of stakeholders for any organization could include people or groups such as: customers, employees, government agencies, suppliers, unions, community resources, shareholders, and business owners. For the purpose of this assignment, I will discuss and review stakeholders relative to the

SUPPLIER POWER – MEDIUM: Many producers of textiles, raw materials for apparel, large apparel companies would catch their attention. However some apparel in this industry is

The (word) stakeholder means any person with an interest in business, someone who can contribute to the company grows and success or who benefits from its success. The various stakeholders in business have differing role and their level of involvement in the enterprise varies