Essay on Pate Memorial Hospital

957 Words4 Pages
Problem statement Pate Memorial Hospital is a 600-bed, independent, not-for-profit, self-supporting hospitals. PHC, an ambulatory health care facility, was opened by PMH. Sherri Worth, a new assistant administrator of Pate Memorial Hospital in charge of the PHC, was told that a firm plan establishes a clinic five blocks north of PHC. It is a big competitor for PHC. On the other hand, financial problems, Short service hours, long waiting time and lacking of gynecological services are all be the problem faced by Worth. Therefore, Sherri was requested to analyze the PHC’s performance and take Medcenter, a possible competitor, into consideration which either did or not opens a clinic in north. SWOT analysis Strengths | Weaknesses |…show more content…
That is why the PHC should take steps to improve its financial standing and can be self-supporting in April 2001. The possible competitor may establish a new clinic five blocks of north of PHC. Estimation of potential impact to PHC by new clinic is very important. The alternatives should consider this point and see how PHC make promotion in market. Female account for 70% of total visits to PHC, they should maintain this portion of patients. It is a possible that a third of current personal illness/exam patients from the northern portion will switch to the new clinic because of location. Alternatives /Alternatives | Pros | Cons | Competition effect | ▪Expand service hours | ▪Decrease waiting time.▪Reduce crowding during the lunch period.▪ Increase patients.▪ More convenient especially for employed patients who want to do physical examination. | ▪ A 33% increase in personnel cost as well as the cost of another physicians.▪It cannot be break-even(see Exhibit 1 and 2) | After the new clinic build up, the visits in the north will switch to new clinic, the benefit of PHC will decrease.(see Exhibit 2) | ▪Add gynecological service | ▪ increase more women patients; additional 2000 visits per year▪ increase profit, net profit is $62,400(See Exhibit 3) | ▪ Increase the cost of physicians. | ▪No impact from competing clinic | ▪Improve business-initiated visits | ▪ increase an additional 65 employment patients every month. | ▪ need expend
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