Pategonia's Expansion Strategy

However, such a campaign did not motivate the audience into buying a product or getting them interested in enquiring about the company services. Therefore, focusing on corporate image could create passive interest, which might not translate into sales, resulting in lower returns on marketing dollars. They failed to target the consumer’s needs

Robert Swan once said “the greatest threat to our planet is the belief that someone else will save it.” Two companies that understand this concept are Patagonia and Nike. How they address these issues regarding sustainable business practice vary, however. Both have made it their mission to deliver excellence and make the best quality products within their industries, Patagonia focussing more on outdoor active wear, while Nike is more sports oriented. Part of this process has been developing products from sustainable sources. Patagonia, for example, actively took a stand against chemical intensive cotton in 1994, and has since switched to less harmful means of organic cotton within all their cotton-based products. They are even going the extra

1) Patagonia has a history of putting sustainability ahead of profits. Based on what you learned about Patagonia’s ideals, how do you think the company determines what possible ventures will be both business practical and environmentally friendly?

Advertising costs have risen in recent times and is becoming an expensive way to promote their

The company relies on certifications developed by third party NGOs with the expertise. Since the company does not have direct control over the operating environment, they want to find the right partner.“Patagonia is partnering with eBay to provide consumers a way to resell their used Patagonia apparel via the Common Threads initiative site on eBay. In addition, consumers will now be able to resell their used Patagonia apparel on a new used clothes and gear section on Patagonia's website” (Eric) And “With more than 80 factories around the world and suppliers in the United States, Mexico, Colombia, Costa Rica, China, Thailand, Vietnam, the Philippines, India, Israel, Turkey and Morocco, Patagonia truly has global impact on the sourcing side.” (Gentry) “Today, Patagonia is the primary supplier of certified organic wool yarns and fabrics to the U.S. organic apparel and textile market. It also supplies its O-Wool™ to companies such as Maggie's Organics, Sahalie and Timberland.” (Speer) The company look forward to expand into other organic fibers includes its success in developing organic cotton and benefits of organic

In this case, DeBeers have to solve multiple knotty problems at the same time, they have to think about how to increase their sales, how to lower the cost of stockpile, how to deal with U.S Antitrust law and the like. So, Bain Consulting comes up with the solution that to put more budget on advertisement. I, personally agree with this recommendation.

Throughout these first phases of our company, Orange has created a positive financial pattern. While we implemented an aggressive growth strategy and expanded our empire internationally, we kept our costs to a minimum. Naturally, we started Quarter 2 with a deficit due to startup costs. Unlike most companies, our costs were controlled however, and we were only behind by just over $12,000. As advertising has always been a core competency of our company, we spent a total of $109,471 developing and promoting our first batch of advertising. The leasing

The expansion of the Inca Empire is a process that begins with the defeat of Chancas by the Incas. The Incas used road network covered more than 40,000 km and as well as allowing for the easy movement of armies.

Patagonia’s value proposition is based on embedding environmental sustainability in every business decision it makes. Its core strategy is differentiation by focusing on durability and quality of products whilst minimising its carbon footprint and use of synthetic ingredients (what). The business model revolves around developing innovative technologies and influencing competitors and suppliers alike to adopt environmentally-friendly processes (how). Commitment to these causes while maintaining quality has allowed it to develop a loyal customer base amongst high income groups and athletes (who) and significantly increase customer’s willingness to pay.

• The larger advertising budgets of competitors can be a threat to maintaining market share with a brand with flat

In 1993, Patagonia was the first company to make plastic soda bottles into fleece, as well as other materials. As many other brands are following in their footsteps, this new technology is a new way to make an Eco-friendly material and that is durable and well made. Patagonia has changed how people view recycling. They are focused on reducing the amount of pollution in the environment. They needed 20,000 barrels of oil to make raw materials, but as they started recycling plastic bottles there was no need for that. Now, there is space in the landfills by keeping millions of bottles out, which eliminates harmful air emissions, making the environment a better place. While Patagonia strives for environmental improvements and to make their products, sustainable, there are now expanding to other fabrics. It has been over

Nationwide, many companies have reduced their overall promotion budgets as they face the need to cut expenses. However, most of these reductions have occurred in the budgets for mass media advertising (television, magazines, newspapers). While overall promotion budgets are shrinking, many companies are diverting a larger percentage of their budgets to sales promotion and specialty advertising. This trend is expected to continue as a weak, slow growth economy forces most companies to focus more on

Patagonia strives to provide quality clothing and outdoor equipment while staying as environmentally friendly as possible. A hiking boot, for example, would need to fit strict requirements. The boot would need to be durable, comfortable, stylish, and made from environmentally friendly products. You also need to determine if there is a large enough market for the product. This would provide the means necessary to determine if the product has the highest chance of being successful. Given these strict requirements, one way to help keep the costs down is to use recycled material from older products that costumers turn in, therefore saving resources and money.

Although their unconventional business approach can in no way be exactly measured to determine the effectiveness of it, the company succeeds at making the experience of purchasing one of their products special because the consumer knows they are getting a high quality product that was made in a environmentally friendly process. This unique positioning that Patagonia has in the outdoor apparel market, allows it to sell its products two to three times the average price of their competitors like Uniqlo. What differentiates Patagonia from its main competitors, The North Face Company and Columbia Sportswear, is that Patagonia has found and connected with a niche market that wants not only a high quality product but also a product that was made in an environmentally sustainable

Amazon is the big online shopping conglomerate we know today, which is known for their presence in the online shopping scene. They started with Jeff Bezos’ leadership, growing to where they are today. Amazon is a powerful company, however it is not without its problems. The company’s problems regard its strategies with growth, compared to Patagonia, leading them towards unsustainable results (LMPGS). To bring forth my proposal, I will talk about the narrative of Amazon’s start. Also, the definition of sustainability and why it’s relevant to the proposal at hand. Thirdly, a counter-argument will be brought forth on a practice used by companies that counteract sustainability. The proposal to change practices, such as the waste of packages, and the communication with suppliers. Amazon could be made more sustainable by studying other, less growth-oriented companies.