Pathos, Logos, and Ethos in Advertising Essay

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

Have you ever tried to persuade someone to see something in a specific way? If so, you may have utilized the three rhetorical appeals, logos, ethos, and pathos. Rhetorical appeal or rhetoric is something students learn about in an English or Writing class. Rhetoric is a subtle way to make writing appear cohesive and engaging. According to Lynn Troyka and Douglas Hesse, there are “three central principles of rhetoric- the persuasive appeals”(18). The use of rhetoric in advertising is used to help the advertisers to appear more professional to consumers, and compel viewers to comply with the goals of the advertisers. Two other tools advertisers use to entice viewers are the design and color of an advertisement. The "Charity Water: Imagine" ad uses advertising tools such as rhetoric, design, and color to achieve a desired response from consumers.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

As Executive Director, I will provide staff leadership for Better Health Association. Our goal for the company is to improve the well-being of individuals. Audiences of all ages will be able to take part in learning about living a healthy lifestyle and developing the skills needed to make healthy choices to prevent diseases and ameliorate conditions for those already afflicted with illnesses. Over the course of the next year, It is my responsibility to develop and lead the staff, management structure, dedicated to achieving the mission for Better Health Care Organization. I plan to make significant changes to our organization, to help guide individuals in Central Ohio, to living a better and healthier lifestyle. My goal is to empower the staff with the training needed to meet our company’s standards.

Is smoking a cigarette like aiming a smoking gun to your head? Absolutely, yes! The photo above, has a very powerful message to be shared with people all over the world. The creator of the picture above is, The American Cancer Society. This is an organization that is trying to heighten awareness of the dangers of smoking, the most threatening danger being, cancer. They also promote relays which help raise money for ads and research. The money raised helps to inform people of the dangers smoking and what the negative outcomes of such a habit. This society also helps with finding treatment options. They are helping people cope with the side effects of various cancers or to advise on health insurance. A certain population of people, particularly young people, see smoking as a cool or hip idea to fit in. The goal of this visual argument is to inform people who smoke cigarettes that they should just hold a gun to their heads. The American people should be against nonsmoking because of the feelings you get when smoking, the chemicals that are involved, and how the cigarette will kill like a loaded gun.

They add the books to help get a better understanding of the message. The ad is using logos and ethos because it talks about how doctors say it’s #1 recommended. The other reason why it's logos is because it uses facts. The age range they’re trying to reach is people ages 40 and older, male and females in america that have eye problems.

Breast cancer is the second leading cause of death in women in the United States. A mammogram, is a simple test done with x-ray, to screen women for abnormalities of the breast. Over the past six years, the guidelines put out by various healthcare organizations have changed multiple times on when women should begin screening mammograms. Based on statistical data collected by the Kaiser Family Foundation (KFF), 20 percent of women go without a screening mammogram for their own various reasons, of which may be lack of insurance, lack of time or lack of knowledge as to when they should be getting a screening mammogram done due to the recent changes in recommendations. The utilization of annual screening mammograms beginning at age 40 will continue to help reduce the incidence rate of women with breast cancer, or catch it early enough so that treatment can be sought.

Appeal is the key to the car of spending. Advertisers know, to be successful, they must be able to quickly grab an audience’s attention and promptly make their point to keep it. A good advertisement must also contain all three of Aristotle’s appeals; pathos, ethos and logos, in order to convey a message to the masses. The visual appeal that is given from the Crest Complete with Scope ad is a prime example of how the Procter and Gamble (P&G) Company market their products to a generation that in fast-paced and easily distractible.

Lastly, Pathos is more impartial to writers than Logos. Often times, Pathos that lacks facts. Also, Pathos is bias- ridden with the writers want the reader’s empathy and not all writers’ feelings are free from favoritism. Though the lucidity of words reaches the audiences fast, reader ought to watch for its scrupulosity since it is being written from the heart not the brain. For instance,In the article, “How Those Dove ‘Real Beauty Sketch’ Ads Went Viral” a writer, Eric Spitznagel explained that how the ads make people to feel emotionally. The Dove beauty advertising uses vivid words to convince women to buy the products by telling “you are more beautiful than you think.” This means, the dove ads target is to sell the product by motivating

The Author reports that the new recommended age for mammograms, by the United States Preventative Services Task Force, has changed from 50 to 40 to reduce the harm from over screening and overtreatment. It also reports that self-breast examinations are no longer recommended on a regular basis. This recommendation comes from evidence that there are no major benefits of early screenings and that only “one cancer death is prevented for every 1,904 women” screened, age 40 to 49. Conversely, there is evidence that frequent early screenings can lead to overtreatment

David Jones’ corporate sponsorship of the National Breast Cancer Foundation and the operation of Rose Clinics, while a philanthropic initiative, also serves to demonstrate our commitment to raising health awareness among employees and customers alike. This is representative of our broader commitment to the promotion of women and issues that affect women

Advertisements in television, movie, drama, and every aspect of entertainment requires a series of action that appeals the audience, influences, or affects them. Various animal care centers and foster homes advertise an emotional appeal to influence the audience to visit or help the centers. Humors, sarcasms, and metaphors are the other techniques that helps the mass to influence or connect with the product. Most of the advertisement, movies and even political campaigns use a great amount of emotional (pathos), logical (logos) and ethical (ethos) beliefs to influence its audiences.

Over 240,000 women will be diagnosed with breast cancer in 2014 and it is estimated that 40,000 will not survive this terrible disease. Although these numbers seem daunting, believe it or not, breast cancer survival rates are actually on the incline. Many researchers and doctors believe this is due to the advances in treatment of cancers and in earlier detection which is the key in fighting almost any cancer; early detection. Women are taught to do monthly self-examinations to detect anything ‘out of the

According to the World Health Organization (2018), early screening programs for breast cancer can help reduce mortality rate by 20% in all age groups. Education about the screening is very important in early age because it can help reduce the risk of developing breast cancer. It is not proven that self-examination has any effect on breast screening, but it can teach patients to recognize the importance of caring for their health (WHO, 2018). However, Hinkle and Cheever (2014) state that breast self-examination plays an essential role in screening especially high-risk patients and woman who get a negative result on clinical breast exam or mammography (p.1684). When doing a breast self-exam, you can examine your breasts every month. In menstruating

Acquiring awareness on ways of detecting and managing breast cancer has numerous advantages to the target audience. Women for instance, learn that it is not advisable to wait until it is too late to seek for help when they detect something wrong with their bodies (Work, Whiffen & Terry, 2014). Women who have knowledge on breast cancer are able to make the right decision on where to seek proper treatment in the event something arises. In cases where the issue is not addressed or treated, this can lead to further progression of the disease and even become fatal for the patient.