Pathos Rhetorical Analysis

The Betty White Snicker commercial is aimed at targeting the young audience, people leading very active lifestyle. The ad attempts to reach its target audience by making a contrast between Betty White and the young man who was criticized by his friends for playing like an old man . The person was old but after eating the Snickers, Betty White turned into a young and strong man. The implication of the advertisement is that young people leading active lifestyle start buying snickers because the product can makes them energetic and

In “Bring Back Flogging”, Jeff Jacoby addresses the problems within America 's criminal justice system. He gives many reasons why imprisonment simply does not work, and suggests that corporal punishment should be used as an alternative. Published in the Boston Globe, a newspaper well known for being liberal, Jacoby provides a conservative view and directs his argument towards those who strongly support imprisonment and view corporal punishment to be highly barbaric and inhumane. However, in order to shed light on our current situation, Jacoby discusses the dangers that we face though our criminal justice system a nd shows concern that imprisonment is doing more harm than good. In effect, Jacoby looks to the past for solutions, and

The appeal logos, is probably the rhetorical strategy that lacks the most in this commercial. There are only a couple instances in the commercial that I believe Budweiser was trying to use logos to persuade the audience. Throughout the advertisement the producers of the commercial try to create an image of friendship between the horse, dog, and the man (the owner). They also portray the qualities of trustworthiness and pride through the golden retriever. By portraying these qualities through the dog, they furthermore reflect those qualities in the company, Budweiser. Since they used a dog as their spokesperson, they had to get the audience to appeal to the puppy in order to understand the message presented by the company. When the commercial

The insurance company Geico, which stands for Government Employees Insurance Company, uses many rhetorical strategies in their film advertisements to successfully attract viewers and convey positive messages about their company. By developing senses of ethos, pathos and logos, creating symbolism, and using effective cinematography in their ad campaign, Geico attempts to attract young businesspeople to the company. Their use of rhetorical devices in the commercials helps to send the message that Geico relieves stress in tense situations and is the logical choice of insurance.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. These soldiers are well respected and prepared to serve our country whenever and wherever needed, combat-ready at all times, and trained to counter any threat, anywhere. In 2007, the United States Army department published a recruitment ad for U.S.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

In May of 1998, Kipland Kinkel brought a gun to his school. Over the course of two days this escalated from: being sent home, to murdering his father and mother, to murdering 2 students and wounding 26, earning a lifetime sentence of 111 years and 8 months in prison. In the court case being examined, the presiding judge addresses the original case, defendants ground for appeal, and the justification for the State’s decision to deny the appeal. Judge Haselton effectively uses ethos, logos, and pathos to support the Higher Court’s decision to deny the appeal because the original sentence was constitutional and just.

This commercial is intended for working women who want to be healthy in general. This is determined based on how the woman in the commercial is portrayed. This woman is a white collared worker who has a busy work day. As a woman who works she is presented with typical food choices anyone sees in an office setting, deciding between fruits or brownies, or the stairs or escalator.

To wrap up an idea/ give final thoughts and explain the reason for the essay

Lynn Everson’s (2014) presentation on prostitution and drug use within Spokane, was inspirational, and emphasized that all human beings are worthy of a healthy lifestyle, and deserve to be treated with care and respect. Everson works for the Needle Exchange program through Spokane Regional Healthy, and despite harsh criticism of the program she continues to be a strong ally, and advocate for the prostitutes and illegal drug users of Spokane. She has successfully connected to this population by providing unconditional support to those in need, and handing out free condoms and clean needles. Everson’s ultimate goal is to keep individuals healthy, and lower the risk of HIV and AIDS. The universal message is that individuals who are involved in prostitution and drug use, are human beings, and have the right to be safe in their daily lives, despite many individuals not believing this is a population that is worthy of rights.

Use of rhetoric in the article is shown in the forms of Ethos and Pathos, however there was no use of Logos in this article as evidence. An example of the use of Ethos in the article is shown in this line, “There’s a bravery in just saying how you feel, especially in a culture where norms are put in place to discourage it.” The author demonstrates Ethos, by expressing the build up of character and the use of an honorable character trait, if one is able to express emotions freely in public without fear of ridicule. The use of Pathos is shown through the quote, “cool is effortless, cool is not caring too much.” This is Pathos because it is conveying to the reader that in modern society people will often regard in contempt the use of emotions, and that is a motion in society that needs to be discontinued. Throughout this entire article I observed countless times when Pathos was used to inform the reader and to use the audience’s emotions as an advantage, this was the most influential form of rhetoric used in this article. Furthermore, the purpose of this article was to inform the reader of emotions and their role in society. The author wanted to communicate to the audience that although society will promote that emotions aren’t cool, they are cool and a part of life. There was also a second purpose to this article, the authors goal was to persuade the reader that emotions are to be expressed, and they are nothing to be ashamed of. Emotions should be used to connect with

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

This commercial begins smoothly enough. LeBron James, this NBA star, is at this undisclosed club, and wants to get in. He is then approached from a McDonald’s worker asking him for the secret pass code. LeBron then tells her “special sauce”. He is let in and the commercial begins to say that in this club, only the best of the best gather there. It shows LeBron James being the newest member of the club as it simultaneously shows Johnny Manziel, Alex Morgan and Ally Raisman all there already. The commercial voiceover then goes “what does one serve the best basketball player in the world?” and then it shows a vivid picture of the new Bacon Clubhouse Sandwich all while describing what’s inside this new sandwich by McDonald’s. It emphasizes on the special sauce

Despite the poor taste in how the ad was portrayed, the ad (Carl Juniors) does effectively measure up to the characteristics of an effective technical document. The ad addresses a particular audience that resonates with consumption of burgers and an Eurocentric form of beauty. A vast majority of the audience is more than likely as captivated by the “Blonde-haired, Blue-Eyed” form of beauty and a thick full burger filled sandwich. The commercial helps to solve the problem of knowing where to purchase your next burger when you have a craving by highlighting that the burger, instead of the women, is capturing the attention of the male on lookers. Although briefly. the commerical reflects the organization (Carls Jr.) goals and culture of producing an all natural grass-fed burger that is without antibiotics, added hormones, and steroids. The commercial is produced collaboratively in the sense that even though the broad message is that “sex sales”. There are components where the commercial focuses on the burger, with bold letterings the signify important markers for the audience, as well as the design playing on the human psyche to insinuate that the model is naked. There is also a small coupon