Pathos Used In Political Advertising

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Now on to how pathos was used in the political ad pathos is crucial because as humans we are tend to be emotional, thus making it the easiest way to persuade the audience. A big part of campaigning is your family. Bernie talked about his four children, and grandchildren who he said were the reason he was running for president of the United States. Pathos is shown in these two quotes from the ad “I want to make sure the country we leave them is a nation that we are proud of”, My mother was born and raised in New York City she died at the age of 46. We had a three vedroom rent controlled apartment.” Before he leaves this earth he wants to make sure that his children and grandchildren will be proud of this country. This was use to appeal to the
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