Pathos Used In Political Advertising

He also includes a lot of emotional parts throughout the speech this is effective as it may get an emotional response from the audience this happens when he says “Your loved ones were daring and brave” and “It is hard to understand, but sometimes painful things like this happen” this is a good use of pathos as it does connect to the emotional feelings of the viewer.

Another way Clinton uses pathos is when he tries to comfort the people who have lost loved ones by saying, “You have lost too much, but you have not lost everything.” Clinton lets the audience know that they have people that will help them through this hard time and they have the nation behind them: “You have certainly not lost America, for we will stand with you for as many tomorrows as it takes.” Clinton ultimately reaches his goal of comforting his audience by using ethos and pathos strategies throughout his speech.

Answer 1: Trump Pathos Example: Trump could not persuasive the audience on the emotional level. He triggers fear and anger as a leader. He repeatedly interrupted Clinton while she was speaking. His lack of control, “when he says I think my strongest asset, maybe by far, is my temperament”. This was not a good message to the audience.

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

Pathos: This ad also uses emotion to persuade the viewer to vote for Hillary. A dad tells the story of his son giving up his life to save others. At the end of the video, the dad asks if his son would have had a place in Trump’s America if his son was still alive because his son

President Bush uses many pathos, which is the persuasion through emotion, throughout his speech to prove his point. President Bush calls out the victims of 9/11 who were “moms and dads” (Bush 1) and “friends and neighbors” (Bush 1). This is a persuasion through pathos because President Bush emphasizes the importance of these victims’ lives to other people. President Bush uses these names to influence his viewers to understand that many people loss very important people who cannot be replaced by any means. President Bush uses pathos again when he paints an image in our head of “airplanes flying into buildings [and] huge buildings collapsing” (Bush 1), which has “filled [this country] with disbelief, terrible sadness and a quiet, unyielding anger” (Bush 1). This is pathos because Bush tries to influence the feeling of those who was not there and to help them understand. President Bush uses pathos in the form of imagery to persuade the nation how devastating this event is and how it has affect the emotions of many Americans. President Bush tries to appeal to the heart of the nation by using pathos to explain how terrible 9/11 was and its effects on the people.

Pathos: It is the use of emotion and affect to persuade the audience. In this appeal, the author creates an emotional statement: “ an overworked single mother may find herself over stressed and fatigued at the end of the day, making

One of the many uses of Pathos is in the opening scene is when Bill is greeting the soldiers returning from Afghanistan. The filmmakers did this by using a close up of Bills face while he was greeting troops, and by following this with a point of view of the soldiers from what appears to be Bill’s perspective. The use of Pathos is an emotional appeal to the audience, by showing Bill’s face the audience sees his emotion which causes the audience to feel the emotion as well.

Pathos was used to engage the audience’s emotions and hook the reader in to the subject. Hilary Clinton’s advertisement successfully portrays the use of pathos by talking about the hardships her mother went through as a child, one being that her mother was abandoned and mistreated at eight years old. Clinton’s use of pathos instilled sympathy, empowerment, and encouragement into the brains and hearts of the audience. This key rhetorical technique encouraged the audience to feel that although she was abandoned, Hilary’s mother still taught her to fight for what she believes in. As Hilary Clinton stated, “My moms life, and what she went through are big reasons why standing up for kids and families became such a big part of my life.” (Clinton).

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

In the realm of political advertising, there are two main categories of ads, positive and negative (Brader 2006). These categorizations usually relate to their intended purpose or emotions that are evoked. Positive ads, as the title suggests, evoke positive emotions like hope or enthusiasm (Brader 2006). While negative ads promote negative emotions, like fear, anger or anxiety. Evoking these emotions from voters are a key strategy to manipulating voters into a desired behavior. Sometimes the goal is to interest voters in campaigns or to gain votes. Positive ads typically focus on the own candidates campaign while negative campaigns usually focus on the opponent (Brader 2006). In a study by Khan (1993), it was found that 65% of ads are candidate oriented while 35% are negative and opponent oriented. When negative ads focus on the opponent, they

The United States has less than two weeks until the nation elects a new leader. Undecided voters need to make a secure decision to choose the most reliable candidate to run this country, but how will they make a final decision? One of the most effective ways to persuade citizens to vote is through television ads. Television ads reach out to almost everyone with access to cable or the internet. These political ads are used to convince citizens to choose a side through several techniques such as stating facts about the candidate being represented, mentioning the goals of the candidate, exposing the side effects of the opponent’s proposal, and incorporating a well-known public figure into the advertisement. This year, the current candidates, Hillary

She describes personal stories of her family that are heartwarming and serve to increase her relatability as a fellow mother. Obama also references stories of Americans that are struggling and in dire need of a voice; her solution is Hillary Clinton. These stories were strategically placed for a portion of the audience that are swayed by an emotional attachment. She uses these stories to persuade potential voters that as a mother, volunteer, and American, she believes that Hillary Clinton is the best person to elect as the president. In regards to pathos, Obama also encompasses the word “we” many times throughout her speech to increase a sense of unity. Her purpose is to connect with voters and place a civil responsibility on them to vote for Hillary Clinton in order to better America.

“An Analysis of the Political Advertising in the 2016 Presidential Primaries” by Colleen O’Donnell, examined the correlation between the political sponsor of advertisements (candidates, PACs, or Super PACs), and the type of political advertisement aired. Political advertisements are categorized into three different groups: positive, negative, and contrast ads. In the “Introduction” section of her paper, O’Donnell provided an argument for the pros and cons of each sponsor using the types of ads, largely the negative ads. For example, O’Donnell contended that, if a direct candidate aired a negative ad, they may experience more backlash. However, she continued to say that negative ads draw in the viewer better than positive ads, increasing the

Many things about political advertising has changed since 1952. If Barack Obama's on-screen demeanor was as stilted and wooden as Dwight Eisenhower's in 1952 he probably would not have been elected. In 1952 no one expected the presidential candidate to perform well on television. The Kennedy Nixon debate in 1960 change that forever. From that moment candidates were also spokesmen for their campaigns. Although the style and the length of the political advertisements have changed, there are a number of themes which form the basis of political ads from those early days to the present present. Candidates try to introduce themselves to the public. They seek the endorsement of prominent people or they are tarred by association with others. They tout their records. The two dominant issues are national security and people’s standard of living, which focus on economy and taxes. Rather than selling a consumer product, political ads try to sell the voter a candidate.