Patient Utility

1. Most efficient use of resources to cover market needs. Management will look at more than

Charles had developed a new piece of machinery that is easily configurable to the manufacturers changing specifications. His product is superior to anything that exists on the market. Which of the following decisions is NOT one of the key marketing decisions (4 P's) he will have to make?

Greenleaf, a national health insurance company, decided to open a clinic in a busy downtown area near a metro station, they conducted a needs assessment prior to selecting this location. While in the process they must have considered the map of what and how they want to do. There can be several issues they might have considered like: decision-making, time, types of decision that needed to be made for the betterment of the clinic, setting of clinic, internal influencing factors, and External influencing factors. Greenleaf with help of GIS (Geographic Information System) mapping, learned that a large percentage of its policyholders worked within a 1-mile radius of the clinic. The fact that over the past year and after an extensive billboard,

c. Lastly, there is a significant amount of increase in consumer spending due to technology becoming obsolete as it advances. Customer looking to upgrade are looking for solutions on items like Smartphones, LCD TV, and Gaming. Having on hand knowledgeable employees to answer the call of the customer looking for a more technical review will be an excellent opportunity for revenue and a returned customer. (O)

Scheduling patients for procedures involves more than just making an appointment. The patient’s insurance, age and health are evaluated before a decision is made where to schedule them and what type of instructions they will be given before the procedure is completed. When patients are not scheduled correctly, for example, certain medicines are not held prior, the patient has a condition that disqualifies them from an outpatient setting or their insurance is not accepted at a particular facility, this result in time wasted for the physician and for the patient. The physician now has an open space on his or her schedule that will not be filed to insurance. The patient has prepared and prepped for procedure, but now has to be re-scheduled to the correct area, with correct instructions, possibly on another date and time and has to prepare and prep for the needed procedure again. Consideration must be taken to

Meaningful Use in the medical field describes the adaptation of health care in three stages and is based on things like improving quality and efficiency of patient care, engaging patients and family members in the patients’ health, and the improvement upon population and public health. Stage one, which began in 2010, focused on the use of Electronic Health Records. The second, which took root in late 2012, increased the implementation of patient education, participation, and care-coordination. The third and final stage, which will focus on “robust health information exchange” has yet to go into effect. Stage one of the Meaningful Use concept, which is mainly the production of an electronic patient file that can be easily accessed by other

2. What source of competitive advantage would you recommend for your product or service (i.e. Cost, Product/Service Differentiation, and Niche)?

10. Explain fully why the way we evaluate and choose a product depends on our degree of involvement with the product. P

c) Select two non-price factors that impact the supply of your chosen product or service. Justify your selections.

D – Discuss how sustainable the most dominant competitive advantage achieved by any company with your industry was.

2. Cost drivers are ________. A. measures of activities that require the use of resources and thereby cause costs B. different types of functional areas in the firm C. different types of cost calculations D. the different functions in the value chain

A) Please respond to each of these considerations for the one chosen new product of your Product Group:

5. Provide your own recommendation for an order quantity and note the associated profit projetions.Provide a rationale for your recommendation

Week 3 Team A Assignment: Product Selection PaperIn the world of organizational management, business and operations managers must work together to be able to implement processes which will ultimately bring products and services to life. New innovation will be researched thoroughly by the organizational managers so that once a product or service is approved for fabrication or implementation the processes used are compatible and efficient.

1. My product, despite not servicing a human need, is very useful as a “want” product.