Patrons : Club Baseballs And Upper And Lower-Club Restaurants

“For a promotion to be successful, it must be profitable. And to be profitable, it must enhance some, if not all, of the following goals: 1. Paid attendance, 2. Corporate tie-ins, 3. Sponsor value, and 4. Media coverage” (Helitzer 317). Promotions must increase the number of people at the event, or paid attendance, it also must enhance corporate tie-ins, which are signs or give-a-ways at the stadium. Sponsor value, or the value perceived by the sponsor must also be enhanced along with media coverage. Media coverage is enhanced by sending the local or national media sources bulletins about the events or by having press conferences. A strategy that a sports marketer must use is to stagger the promotional gimmicks throughout the event. If one staggers the promotion, then the audience is always aware of the event and looking out for the promotions.

Collegiate athletics have long played an integral role in higher education in the United States. The popularity of collegiate football in America is unprecedented. “The fan frenzy surrounding teams, games, and the sport itself, is borderline barmy. Aptly described as the thrill of victory and the agony of defeat, fan emotions in college football are rampant” (Moore, B., 2010). Football programs are able to generate a great deal of revenue through gate receipts (Groza, M. D., 2010). Football game day attendance is also an excellent proxy for other revenues such apparel sales and concessions.

A united university through sports is often a rarity. College football can be one of the most intense experience in college sports. The passion and energy is nearly impossible to encapsulate into a single feeling. Sports teams and their fans share a bond that cannot be recon with. The colleges with prestigious athletic backgrounds have a numerous alumni who carry pride into every game day. A lot of fans equal a lot of fun, but attending an school with diehard fans is best part of college sports. College football has gained the reputation for becoming the most celebrated sport. The best way to celebrate a college football game is tailgating. Tailgating and college football have become such a tradition that it is hard to see one happening

The University of Nevada Reno’s Football program officially started fifty years ago in the October of 1966. At the same time the team was established, Mackay stadium was built which seated only 7,500 people at the time. After numerous amounts of renovations, the stadium now seats 26,000 people and the football games are very loud and exciting. Being a football player and student myself, I get to hear what other people outside the football program perceive of us as around campus when we win, lose, or just in general about the football program. Most comments and accusations I have heard have been false and negatively based. What most people do not see is the hardwork and dedication it takes to be apart of the football program and the impact it has on the coaching staff, the community, and also, the inseparable bond it creates between the players.

Having been tasked with developing and implementing a comprehensive marketing and promotional strategy for the Staten Island Yankees, the Class-A short season affiliate of Major League Baseball's famed New York Yankees, the first priority would be to conduct a thorough appraisal of the organization's current situation. Playing within the confines Richmond County Bank Ballpark, a 7,171-seat waterfront stadium on the northernmost tip of Staten Island, the team recorded a total attendance figure of 192,568 in the 2011 season. This figure means the average Staten Island Yankees game drew only 5,663 fans, or just 79% of the ballpark's capacity, which is unacceptable to say the least. Last season was even more disappointing in terms of local support for the team, and as the Staten Island Advance recently reported "Staten Island has seen an estimated 30 percent drop in reported attendance from a year ago, dipping to 3,934 fans per game through the first 22 home contests compared to 5,663 per game during the 2011 season" (Waggoner, 2012). After a 30-45 finish in last year's regular season, in conjunction with the MLB Yankees roster deterioration over the last offseason, it is reasonable to expect a decrease in attendance similar to the 30 per cent loss seen last year unless a concerted effort is made to revitalize fan support and rebuild the Staten Island Yankees brand. The following sales and promotional strategy report will

Customer Loyalty: Special giveaways, exciting events, and benefits from rewards programs will draw in fans and encourage them to stick with the Dynamo by attending multiple memorable home games within a season.

wish to attend the game than the amount of seats there are, some fans will be unable to

“Sunny and 75 with bright blue skies today is a great way to start off the college football season”, says a sports analyst on the tv from a tent in the tailgating section. Walking down the strip peeking through the trees seeing a glimpse of the arena reminded me of a modernized colosseum. Approaching the main entrance greeted by a metal statue and a stadium with a dark shade of brick with countless of doors and glass windows. Many Lovie Smith propaganda is seen around the stadium along with the array of Illinois gear. “Welcome to Memorial stadium, it’s game day for your Fighting Illini”, said the announcer. My stomach dropped for the fact that college football is officially back.

We issued 12,000 passes, and around 2,000 people took advantage of the free offer per game. You can agree with me that filling up seats is a good thing, correct? Even if that means giving away tickets for free, it leads to more parking revenue, sales of concessions, and a greater overall atmosphere inside the stadium.

They may also purchase more tickets for standing room only sections or tickets which they put on sale right before the game starts.

Southwestern University: F The recent success of Southwestern University’s football program is causing SWU’s president, Joel Wisner, more problems than he faced during the team’s losing era in the early 1990s. For one thing, increasing game-day attendance is squeezing the town of Stephenville, Texas and the campus. Complaints are arising over parking, seating, concession prices, and even a shortage of programs at some games. Dr. Wisner, once again, turns to his stadium manager, Hank Maddux. This time, he needs a guaranteed revenue stream to help fuel the stadium expansion. One source of income could easily be the high-profit game programs. Selling for $6 each, programs are a tricky business. Under substantial pressure from

Due to the high costs the goal of breaking even is a large task. At current product prices a profit of $53,676 can be expected. This is total by 21,582 who will at least attend one game. Next we can assume that amongst that population of 21582 54% would be interested in going to one game, 28% interested in at least 5, 13% would be interested in half season and 5% in full. Of the 54% who will attend one game 80% would pay $10.

* Increase sales of mature lottery products with existing core and occasional lottery players and also introduce new and innovative games to attract new players.

Purpose: The purpose of this promotion is to increase volume in fourth quarter gaming by driving a trip for dining with the expectation of play.

Summary: Southwestern University is a state college in Stephenville, Texas. The college is known for its Football and have been in the top 20 in the rankings since the appointment of legendary Bo Pitterno in 2001 as the Head coach for the team. The coach requested to upgrade the stadium or construct a new stadium to accommodate the large fan base. This request was heard by the SWU’s president, Dr Joel Wisner, who decided that they would upgrade the stadium based on a forecast of when the current stadium would max out.