Patterns And Strategies Of BurgersSmokehouse

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

On Feb 17, 1993 Kent Taylor started the first Texas Roadhouse (TXRH) in Clarksville, Indiana. Kent’s aim was to own not merely a steak restaurant or family restaurant, however a place where everybody, of all ages, could come and possess an excellent meal at excellent cost. TXRH is well known for their Hand-Cut Steaks, Fall Off-The-Bone Ribs, Made-From Scratch Sides, and Fresh-Baked Bread. And in case you would like an Ice-Cold Beer or Margarita to wash it all down, they have those also. Their mission statement is, “Legendary Food, Legendary Service® — all with lots of Legendary Fun!” (Texas Roadhouse)

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

Bruce Miller, head of marketing and development at The Works, said that the burger is inspired by “what's

Red Robin is a crowd favorite because of its generous portions and amazing prices. Their selection of gourmet burgers is incredible. There is something tasty for everyone to try. Red Robin is open every day for lunch and dinner. It’s a wonderful spot for larger groups or for families with children who want to step out for an affordable meal.

Superb sandwich and burger plates are also popular with diners at Son of a Butcher, with the most inventive options including the rise and shine burger topped with scrambled

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

Brands, Inc. owns three of the world’s best known fast-food franchises, which are Kentucky Fried Chicken (KFC), Taco Bell, and Pizza Hut. With a multi-branding strategy, a firm can combine its brands into the same location in order to increase sales and improve operating efficiency.

Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular

(1) Wendy’s was able to achieve its initial success and grow so rapidly at a time when the quick service hamburger business appeared to be saturated because Wendy’s chose a strategic plan of targeting a different segment of the hamburger market, young adults and adults. Dave Thomas’s idea of an “old fashioned” hamburger allowed Wendy’s to differentiate from the competitors. The hamburger itself is made from fresh beef that is cooked to order and served directly from the grill to the customer. It is done this way to allow the customer to see what they are ordering. Allowing customers the opportunity to see the cooking process gains a certain level of comfort between the customer and the restaurant. “Old fashioned” hamburgers are square in

Five Guys is a fast casual restaurant chain that originated in Arlington, Virginia[->0] within the Washington Metropolitan Area[->1]. The chain sells mainly hamburgers[->2], hot dogs[->3] and French Fries[->4]. Five Guys enterprises has grown from a single family owned restaurant to a franchise with 450 locations in thirty states. Five Guys opened its doors to Arlington, Virginia in 1986. The restaurant was started by four brothers who were given the choice to start a business or go to college by their parents. The burger and fry shop drew in a ‘cult-like’ clientele base which demanded the opening of four additional locations in the Metro D.C. area between 1986 and 2001.

A supplier with a proven record for customer satisfaction can offer McDonald’s the competitive advantage with the new burger option. Aligning the flavor, texture, and price for the veggie burger, along with a proven brand name will be the best way for McDonald’s to gain the customer support needed to make the burger a success.

Steers is a quick service, burger brand and the reason behind Famous Brands group. Steers was the first restaurant group owned by Famous Brands, making it the oldest member of Famous Brands. Steers specializes in Flame Grilled burgers and has been voted Joburg’s best burger for the past 18 years as well as best chips for the past 14 years in the Leisure options Best Of Joburg Awards. The Steers burger range is dominated by 100% pure beef burgers. The food is freshly prepared in each restaurant. Steers supplies the main hamburger ingredients, including buns, patties and sauces to all its franchises through Famous Brand Services and approved suppliers. Steers has 505 restaurants

Burger fuel: The first Burger fuel opens in Auckland city in 1995. This concept store on Ponsonby Road introduced a Gourmet Burger with fresher and more natural ingredients delivered in an exciting environment conjured up from the images of flames, internal combustion and the desire to fuel and fire the human engine. In the next year they are spreading their business rapidly in New Zealand. Then they open the second branch of Burger fuel in Takapuna. After booming trade and huge interest from the locals, Takapuna became the first franchised Burger Fuel store. Now they have 44 stores in all over the New Zealand and 35 in other six countries. Burger Fuel sells burgers (beef, wagyū, chicken, gluten-free, vegan and vegetarian) fries, Beer (as a promotion), kumara fries, bottled soft drinks, milk / malt shakes and its own branded ice cream (Frostbite). In this year the Burger Fuel Worldwide announced a partnership with California-based franchisor OH Cal Foods as part of its plan to break into the US market. OH Cal Foods services more than 2100 Subway restaurant outlets in the United States. Its share price immediately lept 21% on the news.

• What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power?