Patterns Of Internationalisation And Globalization

1399 WordsJun 8, 20156 Pages
Patterns of Internationalisation Internationalisation in general is “the process by which a company enters a foreign market” (Rugman, Collinson, 2012, p. 733) and can also be identified as “the growing tendency of corporations to operate across national boundaries.” (BusinessDictionary.com, 2015) The author has to stress the distinction between the theories of internationalisation and globalisation the latter being defined as “a process whereby worldwide interconnections in virtually every sphere of activity are growing. … The result is blurred boundaries within and between organizations, nations and global interests.” (Parker, 2005, p. 5) This is just one of many definitions and even so that the vast amount of those differs in meaning and detail some common processes include:  “Economic integration,  convergence of markets,  application of cross-cultural management practices, and  the role, relationship and effects of globalisation and technology.” (Bond and J. O 'Byrne, 2014) Never the less globalisation plays a big role within the internationalisation process of a company. The aspects with the biggest influences can be identified as the drivers of globalisation. Drivers of Globalisation Globalisation is effected by the following four main drivers:  Market drivers  Government drivers  Cost drivers  Competitive drives Market Drivers Government Drivers  Saturated domestic markets offer only limited opportunities for growth on the contrary international markets
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