Paul Hogan - Shrimp on the Barbie

Throughout the past couple of months my fellow peers and I have been studying the topic ‘challenge’ and how it affects our lives and people around us. In our everyday lives we are confronting challenges, some are as small as walking up a few steps, and some are larger and more challenging that could be life or death circumstances.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Contemporary visual media contributes to the social construction of gender in that the way that men and women are portrayed in advertising is vastly different.

The identity of Australia as a place comes from both its physical features and the atmosphere, which is often created by its physical appearance. Three artists who have depicted the Australian landscape in different styles are Arthur Streeton, John Olsen and Sally Morgan. Streeton’s works are in a realistic but lively style typical of the Heidelberg school. He was intent on recreating the light and warmth of the land. Olsen and Morgan’s works, on the other hand, offer more abstract interpretations of the land. During the 1960s and 1970s, Olsen captured the essence and the energy of the landscape with his bold and bright brushwork whilst Morgan’s work from the 1980s portrays Australia from an indigenous perspective, which she achieves through her use of Aboriginal symbolism and cultural imagery.

Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

From TV commercials and product placement to billboards and posters, thousands of advertisements bombard the average American every day. To be effective, an ad must attract the consumer’s attention, maintain the public’s interest, create or stimulate desire, and create a call for action. These advertisements can be small enough to fit on a three-inch screen or large enough to cover the side of a building. But no matter what the size, in this world of ever-shrinking attention spans and patience levels, ads have to be efficient in portraying their ideas. In order to successfully depict certain ideas, advertisements rely on shortcuts. These shortcuts usually involve stereotypes. In the media, stereotypes are inevitable because the audience

Eg. Australian love to borrow from DVD stores -  Advertisement that targets and attracts customers with

The current Red Lobster advertisements have come a long way from the “all you can eat snow crab legs” disaster in 2003. As shown in exhibit nine, television ads in 2008 focused on the new wood fire grilling method of cooking and fresh fish. More recently in 2011, the “sea food differently” campaign has featured a grill master as the star of the commercial, explaining how they carefully prepare the food while emphasizing the pride they take in their jobs. These new

I am working on the suggestions you made over my ads and I wanted to explain why I did what I did on my designs.

The naked brand documentary highlights the fact that advertising can be more than a company selling its product to the consumer, but a way to connect with the consumer to deliver exactly what they want while still making profits.

The lighting techniques used in the scenarios shall differ, while on one set the cinematographer and director shall play along with low-key lighting, the other scenarios base shall be that of natural light or hard light. The filters that shall be used in the scenarios shall only be set once the script is complete. There shall be a difference in décor, as both these scenarios will not be correlated. The same can be said about the costumes. The placement of the camera, the amalgamation of the type of shots required shall further help provide scenic realism and help derive a desired emotion. The goal is to understand these elements better by further research and practice.

The idea being sold in this ad is the idea of coming to Australia on a holiday, this can clearly be seen by the shot of the couple flying over Australia as they look down in astonishment. This advertisement is aimed at someone who has never been to Australia, it was made by the Australian tourism industry, and therefore it's supposed to look appealing to someone who has never travelled to Australia. The Advertisement uses the advertising techniques of association and bandwagon. Associating an idea to a desirable state of being or powerful emotion creates a strong psychological connection in the customer. Sporting equipment companies use successful athletes in their ads, automakers display their cars in front of mansions, brewers show their

5. Design and wording: While you may not have a lot of actual writing and designing to do for your ad, during the creation process you will need to review and sign off on different stages of the project. When starting with a new designer or other creative, make sure that you both know any expectations for timelines and progress checks.

Advertising is an important form of communication between products and customers. How to get viewers’ attention is first thing need to consider for advertising. Sexual appeal is become very useful tool in advertising, and it use is increasing. The sex appeal has a very long history, the first sex appeal advertising was introduced in 1911 by Woodbury’s Facial Soap (Campaign,2014). Once this advertising is released it has caused an enormous controversy, it is considered so risqué and inappropriate by several readers, even their cancelled their subscriptions to the magazine immediately (O’Barr,2011) . However, by today’s sexually liberated standards, this advertising already is positively chaste. During the next 93 years, sex is become a