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Paula Scher Biography

Decent Essays
For this assignment, I chose to write about Paula Scher, a female graphic designer who changed the meaning of graphic design with her use of text within an illustration and her careless attention to neatness and staying within gridlines. After reading her Wikipedia page, I found that she is a DC native who is now based in New York City, working with one of the greatest design agencies in the world, Pentagram. After high school, she attended Tyler School of Art in Pennsylvania and graduated in 1970 with a Bachelor in Illustration and later received her doctorate in fine arts from Corcoran College of Art and Design. The first source that I chose to look at was an article on Scher written by American Institute of Graphic Arts, AIGA, which mentions…show more content…
One thing they state is that Paula is known for not using “the ubiquitous visual authoritarianism of Helvetica” which is another very important point not mentioned on the Wikipedia page. This is the one big point of focus that set Scher apart from everyone else during the time that she was working because in the late 50’s, early 60’s, the typeface Helvetica was created by a Swiss designer which ended up changing the graphic design world. This simple, san-serif typeface became extremely popular due to its simplicity and versatility. It could be used to express many different things without being distracting to the eye, making it a medium of its own. With Helvetica brewing up such a storm in the design world, it was very rare to find a designer willing to take the risk of going against this increasingly generic typeface as part of their design. For this reason, it would have been beneficial to the reader if the editors had added that slight detail into the paper as it would have clarified why Paula Scher is such an important figure in graphic…show more content…
The few that I found that weren’t robots included a user named Naemi Reymann, a communication designer at Braunschweig University of Arts, Dthomsen8 a mater editor from Pennsylvania, and TiMike, who has been on Wikipedia for almost ten years and is also from Pennsylvania. I noticed that all three of these users were very experienced either in the field of design or in working with Wikipedia. Reymann added the book “Women in Graphic Design” as part of the additional resources while Dthomsen8 made some typo fixes, and TiMike switched the category of the page from “American illustrator” to “American woman illustrator.” All of these edits, while very minor, are extremely significant to how audience can communicate with the article. For example, the category switch allows people to search for exactly what they want, making the search results more precise rather than broad. This is an example of social determinism as it perfectly depicts how we, human beings, determine how a specific product, interface, or application is going to be used. Design in general, as I have stated in class before, is meant to satisfy our needs, meaning we are what allow technology to advance.
The technological determinist argument of this would be that the information provided on a Wikipedia webpage is what controls how we think of that specific topic or person. Both of these concepts
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