Payday Loans Case Study

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Payday loan companies, by definition, act as profitable organizations. The main goal for any profitable organization is the growth of profit and enterprise. Evidently, the target market for these businesses are lower income consumers with minimal assets. In Canada, the population of low income citizens accounts for a majority percentage in comparison to the middle and higher income class. Payday loans seek business from impoverished individuals and communities simply because they are a large untapped financial market. Like any successful business,payday loan companies expand enterprise by monetary capitalization. In similar fashion, the mega-company Mcdonalds caters to lower income consumers by including a value menu, subsequently
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