Pda Connector Case

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Conglomerate Inc – New PDA 1 Introduction
Conglomerate Inc., a major U.S. wireless carrier, has teamed up with a PC manufacturer to form a joint venture, Netlink, to develop, produce and market a hybrid product integrating a Personal Digital Assistant (PDA) with a “smart” cellular phone. Its first product is tentatively called ConneCtor. ConneCtor directly transmits and receives both data and voice. It is lightweight but heavier than a cell phone whose shape it emulates. It comes with a backlit grayscale LCD screen of moderate resolution. Its operating system is the PalmOS, which is common in PDAs. Thus, ConneCtor allows the user, among other things, to access the standard tools of Personal Information Management (PIM) and also performs
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PDA Features
Given all the available design options, new product entries must make tradeoffs between features. Customers want easy portability, but with more functions the PDA becomes heavier and bulkier. PDA users’ needs are heterogeneous. Those who are looking for a high-tech way to store contact and appointment data may be satisfied with the basic models that cost $200 or less. They also are likely to prefer to keep a PC and cell phone separately rather than having an integrated PDA system that could do both. Users who plan to use the PDA as an extension of a PC by creating and accessing documents, sending e-mail, and doing basic Web surfing, might consider a Pocket-PC in the range of $350–$600. The appendix provides more details on PDA features.

Facts about the PDA Market
In 2001, many companies participated in the PDA market, bringing in a variety of new products designed to appeal to new audiences. The market was changing and growing rapidly. PDA unit sales totaled 1.3 million in 1999 and more than doubled, totaling 3.5 million in 2000 (Source: NPD INTELECT in Business 2.0). IDC, a research and analysis company, predicts worldwide sales of handheld computing devices will reach 60 million by 2004. In December 2000, the top five PDA brands in the United States (Source: NPD INTELECT) were: Rank Brand 1 Palm 2 Handspring 3 Casio 4 Hewlett Packard 5 Compaq Unit Share 72.1% 13.9% 6.0% 2.3% 2.0%

The prices for PDAs have been relatively stable. According
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