Peaceful Rest Motor Lodge Essay

Since the stakeholders revokes their contract with Regale Properties whose strategy is to host the city’s festival as marketing strategy to launch the hotel product offerings into the market and prefer moving into franchise with Marriott for best reasons known to them. The decision problem becomes “How do we better position and market the hotel product offerings into the mature competitive market?” To better define the problem at hand, we need to identify key decision elements surrounding the problem such as:

Should focus on making hotel more luxurious to get attention and invite a larger crowd to book a stay. Build more welcoming atmosphere and provide best services to make it different.

The corporate branding strategy will create a sort of umbrella under which all the properties of the company will fall, thus sharing the same quality level in the customer’s perception. Moreover a strong corporate brand will ease the company identification and potentially increase the number of new guests through word of mouth, thus enabling the company to gain a bigger market share. Nevertheless the implementation of such a strategy will necessarily involve big costs and a structural change in the organization. Its culture, the way in which advertising is done, the facilities and supplies in each resorts, the way in which management operates will have to be adapted to the new branding strategy. Furthermore undertaking this action may let down some valuable customers who are particularly affectionate to a resort and may be afraid that it will lose its unique and individual features. Plus it might also disappoint some skilled hotel managers which may feel threatened in their autonomy and potentially leave the company. Retraining the whole body of employees to adapt to the new strategy may be expensive and time consuming as well.

One of the biggest issues of marketing today, is developing a valuable brand. Once a company is recognized as a brand leader, the company is able to expand its product line. Some of the biggest industries names are Gatorade, Apple’s iPhone, Google, and even America’s favorite past time: baseball, is learning ways to attract ticket sales to the stadium. Companies spend millions of dollars trying to develop a product line. Brand recognition is the most important part that any company or product can accomplish.

In our Franchisees’ success, is rooted our success. With this belief, Logistiks takes ample measures to ensure that our Franchisees are empowered to operate with utmost efficiency, and deliver consistently.

Franchising is a type of business or a relationship (Chatfield et al., 2009), where a party (franchisee) acquires the right to use a company's (franchisor) property knowledge processes and trademarks (Investopedia, n.d.). In other words, by paying a start-up and annual licensing fees, the franchisee can use the franchisor's name, distribution channels, software, operations manual, and others, to sell a product or offer a service (Collins & Perret, 2015). Moreover, franchising has positive and negative factors for both sides. On the franchisee's side, the positive factors are: full operational control, franchisor's support, and higher profits after fees. The negative components are: bound to franchisor's global initiatives and no control of brand reputation. On the franchisor's side, the advantages are: company's growth, no operating risk, and more business fees with minimal effort. On the other hand, the limitations are: lack of operational quality, satisfaction of guests and employees, and company's image (Collins & Perret, 2015). Today, franchises account for a big part of the world's businesses, such as stores and restaurants. In the hotel industry we can see this type of business happening with Hampton by Hilton and Day's Inn (Investopedia, n.d.).

Tourism has tremendously grown and developed over the years where it is now considered an industry. The stabilisation of a nation is a must for the development of tourism industry, tourism also helps generate income for the country. There are a wide range of associations that are involved in this industry including the independent hotels. The hotel industry are involved in consortium where they join in one or more associations to increase their buying capacity, and improve or grow their offers of services to target markets.

| 5* Luxury Hotels and Resorts Mostly franchisor and management contract providers with some ownership.Customer centric culture and use of knowledge base marketing. Human capital and systems support to provide personalized service based on customer knowledge and consistency in all properties. Empowerment

3. Bardi, J. A. 2011. Hotel front office management. Hoboken, N.J., John Wiley & Sons.

Like any aspiring company, hotels have to be aware of the market and be flexible

Chan, ESW & Wong, SCK 2006, ‘Hotel selection: when price is not the issue’, Journal of Vacation Marketing, vol. 12, no. 2, pp. 142-159, (Online Sage).

Goodyear’s Model of Brand Evolution: Brands act as extensions of the personality. Incorporation of personal characteristics into the brand makes it more appealing to guests.

The purpose of this study is to understand the hotel consumer preferences investigation of the hotel industry. In order to success develop in the market, attract more new customers and the hotel managers must focus on retaining existing customers to achieve customer satisfaction is an effective policy. For most of travelers the choice of hotel or accommodation is a high priority. So hotel manage need a good understanding of consumers ' behavior and preferences can assist hotel managers in strategic planning and decision making. (Li, Law, Vu, & Rong, 2013) Customer preferences and choices are the key and importance to the success of the hotel industry development. If through effective methods to understand customer 's views and opinions can effectively change the environment of the hotel industry, give customers a better and more comfortable accommodation. Therefore, researcher through questionnaire is the way to understand customer preferences and satisfaction of the hotel industry. After investigation, this study may provide effective development of hotel industry development direction of the data. Researchers analysis the date, during the analysis included some methodologies Research method, sample size, date collection and analysis.

The study examines site and market circumstances at the time of site inspection, market research, all relevant economic issues as well as financial estimations for the proposed hotel project. Furthermore, the study relies upon information provided and the analysis of secondary data available on the market .We will require three new clients for our consulting business within two months by asking for referrals, launching a social media marketing campaign and networking with local businesses. This will

It is an international phenomenon that travelling is more and more popular due to the high speed development of economy and conveniences of transportation. People choose to travel as a way to relax, to improve life quality and to broaden their horizon. The government encourages the development of tourism because it is not only provides employment opportunities but also promote local economy. The global scale of interests in travel leads tourism becomes one of the most prosperous industry in the world. Therefore, this essay will give an introduction to tourism management in hospitality management and will focus on aspects of accommodation and marketing in tourism management.