Peapod: Online Grocery Shopping

By implementing a curbside pick-up and delivery program, Publix will be able to create an advantage over its competitors by offering its customers affordable merchandise in a convenient and efficient way. Publix will benefit by attracting new customers and retaining existing customers who for physical, time sensitive, or other reasons cannot make it into the store to do their grocery shopping. Although Publix could potentially miss out on revenue made by customers making impulse purchases based on eye grabbing displays in the aisles or at the register , they will surely make extra based on the ease of clicking and selecting items. By clicking items to add them to their “shopping cart” customers may lose themselves in the ease of amassing groceries and end up spending more than they would have had they been inside the store.

Just 10 years after the internet was created, online shopping was invented. Shopping online is very convenient and saves a lot of time as it only takes a click of a button to purchase your order so that you can get back to the more important things on you schedule. By shopping online It is easier and quicker to conduct price comparisons as it just takes seconds to click from one online shopping website to another to get better prices. Shopping in stores can be very time consuming as it can be sometimes quite difficult to find a particular item in store and especially in big department stores or shopping centres, it can take a lot of time waiting to get served at the tills if there are big queues. By shopping online you can avoid the hassle of being in crowded stores for a length of time and online stores are open 24/7 allowing you to purchase your

Scanner data, Loyalty card data, Web Shopping provide bring significant new capabilities to the customer service in the grocery industry. All of these innovations were crucial components for a modern grocery store. They unified by an information system platform which supported the daily running of the entire store. Scanner data was the fundamental of the whole system. All the products in the store will be digitalized

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2012). Consumer Behavior, 6e, 6th Edition.

The traditional retail experience is lost by the rise of technology and online shopping (Li et al., 1999). Shopping in stores was once a communal activity: walking in stores, interacting with other individuals, being able to feel the product and trying the product on (Monsuwe et al., 2004, p.115). There are many consumers who still prefer shopping in store and enjoy the shopping experience as opposed to shopping alone at home starring at a screen (Barnes, 2013). Technology should aid the shopping experience online, but there are still many concerns, uncertainties and risks that are involved in the process of buying online.

The store could also develop an app in the long run where customers could send a grocery list to their cart from home that would come up on the display on the cart to make shopping a more convenient activity. At the end of the shopping session, the shopper simply walks out of the store with the cart where, at the door, the main reader receives a radiofrequency signal from the cart that supplies the main reader with the total sum of the purchases. The reader sends that total to a computer that charges the customer for their purchases on their credit card and sends an invoice to the customers’ phone within minutes. This will allow for grocery stores to be able to analyze customer preferences and buying habits in real time, which will allow them to be able to better tailor their selection to their customers.

Solomon, M. R., Zaichkowsky, J. L., & Polegato, R. (2011). Consumer behaviour: Buying, having, and being (5th Can. ed.). Toronto: Pearson Prentice Hall

The grocery store seems like an everyday simplistic duty that everyone in American society has to do to feed their family. Yet there is a lot of trust that goes on through the process. Consumers are made unaware of where the products come from and not only that trust is slowly diminishing with online grocery shopping.

It is also a market that is relatively untapped (e-commerce groceries) while at the same time servicing a market that is always needed (people always need to eat). However, in unstable economic times, people will unlikely pay for a luxury service such as this. People with low discretionary income will go to a local grocery store and buy food on sale, instead of paying for extra delivery fees. Another cost saving benefit of ordering online is saving on ever increasing gas prices.

Increase in online grocery shopping segment. As the market is heading to provide maximum consumer value by reducing time consumed for customer, online shopping or pick-up items trends got more attention from all players. Pressure from the new entrance like Amazon can change the game play.

Many Retail chain stores are struggling to get customers to walk in and shop in their stores as much as they did before. People seem to enjoy shopping online (for commodity, convenience, and other valid reasons), and this has affected many conventionally-operating retail chains.

Horn in looking for a difference and selection where a sentimental difference through web meaning is a certainty you can accustom online. See from an online sequence of results and get requirements determined online. Associate with rate differences certain wants which have faultlessness and are purchasable techniques on web to get use.

The rise of e-commerce and online retail has altered the general trends in this industry. Grocers such as Whole Foods Market, Kroger Co., Safeway Inc., and Fresh Market have adapted to this new technology of customers ordering groceries online and then picking it up without having to walk around the store to do so. The trend is also adopted by

The grocery retail industry worldwide has grown in recent years to become one of the most intensely competitive industries due to the continuous amounts of new entrants. A grocery retailer is one that sells food and other general household items. Hypermarkets, supermarkets, discounters and small grocery retailers are all under the grocery retail umbrella. Between 2003 and 2008, the grocery retailing industry accounted for 45% of store-based retail values sales over the world. The figures

1. As a customer, what do you want from an online grocery store? How does consumers’ behaviour differ when shopping for groceries on-line vs. off-line? What are the implications of these differences on the operations of an on-line vs. off-line store?