Peapod: Online Grocery Shopping

953 WordsMar 18, 20134 Pages
Pea Pod Behaviors and Comparison What behaviors are involved in online grocery shopping? How does online grocery shopping compare with traditional shopping in terms of behavioral effort? The behaviors involved in online grocery shopping are information contact, funds access, and transaction. The information contact “…occurs when consumers come into contact with information, either intentionally or accidentally, about products, stores, or brands…” (J. Paul Peter, 2010, p. 195) Funds access or money “…is the primary medium of consumer exchange. The consumer must access this medium in one form or another before an exchange can occur…” (J. Paul Peter, 2010, p. 198) I do not believe that the store contact or the product contact is applicable…show more content…
They have scanning guns at the entrance of the store that a customer can use to scan their items and allow them to then put them directly into their shopping bag. Once all the shopping is done, you take the scanner to a register where the items you have scanned will download onto a screen which then allows you to pay for your purchase. It saves the time by not having to take all of your items out, put them on the belt, wait for a cashier to scan and charge the items, and then put them into bags. I have found this process to be wonderful and time saving for me. While, as I mentioned above, I am not a fan of online shopping and when compared to eating out; it is safe to say that buying online will be cost effective as compared to a restaurant. Eating out all of the time instead of buying groceries and cooking at home will become very expensive. Also, the time spent getting to the restaurant, placing the order, waiting for the preparation, eating (if you are staying in), paying the bill, then getting back home will be a much longer process in time as compared to shopping and cooking at home. References J. Paul Peter, J. C. (2010). Consumer Behavior & Marketing Strategy (9th Edition ed.). New York, NY: McGraw-Hill

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