People Behaviour

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

Questionnaires are “a series of questions asked to individuals to obtain statistically useful information about a given topic” (Bryant, L, 2014). There are different types of questionnaires that include face to face, phone, post and online.

4. What are the limitations of the survey method, and how would you overcome the limitations of this research method, or any research approach?

In conclusion, it is clear that there are a lot of reasons as to why some sociologists choose not to use questionnaires when carrying out research. Some of the main

It is common for researchers to compare qualitative and quantitative research methods. Quantitative methods originate from positivist and post- positivist research paradigms. Also, the methods objectively examine statistical data to determine cause and affect and often use generalizable data. There are various methods used in quantitative research such as surveys,

A questionnaire is research which involves a number of different questions to gather information from the people who are filling it in. Questionnaires are designed as a way to find out what people are thinking. An advantage of questionnaires is that it is very practical because it is quick to collect information from the people filling out the questionnaire. Another advantage of questionnaires is that the same questions is asked to everyone filling the questionnaire out so easy to sum up. The final advantage to questionnaires is that large information can be collected. There are also some disadvantages to questionnaires which is that there is no way of telling how much though someone who is filling the questionnaire out has put it. Another disadvantage is that the person filling it out may forget what has happened to fill it out so it won’t be reliable. The final disadvantage to questionnaires is that there is no way to tell how truthful a respondent is being.

“Research in health and social care usually relies on obtaining information from individuals using social research methodologies”. (Whitehouse, M, 2010:428). Questionnaires are suitable for obtaining important information from many individuals in a survey who are answering the questions this is known as ‘respondents’. Questionnaires gives us the opportunity to ask questions of participants but also allows answers to be given according to the options constructed by the researcher using a response frame. A response frame allows a limited choice of different responses. Also there are self-completion questions this allows respondents to fill in the answers themselves. The questionnaire may be delivered to individuals directly by hand or by post or even online the researcher may contact through an email address. They may be asked to complete a customer satisfaction questionnaire. For example at college we are sent online questionnaires through are student email, questionnaires

The researcher will assume that the respondents will answer all survey questions and that the questions will be answered honestly. The researcher will assure the respondents that the survey will be handled anonymously and that it will be confidential.

The methodology selected provides the researcher the framework to present information in a logical manner. The methodology section answers two fundamental questions: How data was collected or created and, how the data was examined and determined (Research, n.d.)?

Starting from the point of where a question has been posed, the researcher will need to develop a methodology; this will explain what the research question is and what methods will be used in order to answer the question. Mukherji and Albon (2010), state that the methodology will provide an explanation defining the intended process. They also explain that it is the ‘theoretical framework’ known as a paradigm that underpins the methodology (Mukherji and Albon, 2010:11). Methods are the approaches researchers use to collate data in order to answer their question. Methods can provide quantitative data, Mac Naughton et al (2010:59) describes this as producing ‘facts and figures’, or numerical data whereas qualitative data is more in-depth

Why do people behave in these ways? The author jotted down on people, places, and things and asked the question why? The author created a statement, “two parents spend almost all the family income on heroin, leaving hardly any money for food or clothes for the children.” There are many reasons for the statement above. I can focus my attention on the addiction and heroin (opiates) I can first blame the parent his helpless victims and place the blame of the actual substance. How the opioids are a psychostimulant and send messages to neuronal pathways in the brain, spinal cord, and pituitary gland.

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

One of the advantages of the surveys/questionnaires is its anonymity. This advantage leads to the yield of a higher degree of potentially false or incomplete information/data by the use of it (Polit & Beck, 2012).

The strength of questionnaires is it can give an insight into respondent’s thoughts and opinions and also cost efficient as it is inexpensive.

In doing the research, the methodology must be appropriate so that the analysis findings could reach the objective. Research methodology proposed one procedure in order way to be follow to answer all the questions in the research that want to be made. Quoted by Denzin and Lincoln (1994), methodology is a process that related with research objective and data. In the others word, it is early research planning that include the research scope, data collection method, data collection process and data analysis method. For Ranjit (2005), methodology is one of crucial part in research, in order to ensure the research can be done in the systematic way Overall, this chapter will discuss on the research frame and the methodologies used in order to meet the research objectives. Research process been divided into three main parts there are preliminary research part, data collection and last one data analysis.