Pepsi Ad Campaign Parody

The advertisement is about Dr Pepper. It has a can of Dr Pepper in the foreground slightly to the left of center and a cold glass of iced Dr Pepper next to the can. They are sitting on a rooftop ledge. Out to the right of the can and glass of Dr Pepper, they have their slogan in white bold lettering, “Always One of a Kind.” In the background on the street below is a large blurry crowd, making the can and glass of Dr Pepper the main focus by standing out among the people. This placement of the advertisement illustrates the slogan, “Always One of a Kind.”

Coca-Cola has been around for 125 years with the same logo, taste, and design. Making it one of the most recognizable brands in the world. Coca-Cola’s “Mean Joe Greene” commercial was an iconic Super Bowl XIV commercial in 1980. In this commercial, their goal was to persuade the audience that a bottle of coke can bring happiness and a smile. By choosing a notorious football icon, Mean Joe Greene, to play the mean guy was a great choice. Mean Joe Greene is a hall of fame defensive end football player from the 1970’s. He was known for his temper and cruelty on the field. Thus, the name Mean Joe Greene. He was an excellent football player which is why people loved and still love him till this day. By using all three rhetorical concepts, logos (appealing to reasoning), pathos (appealing to emotion), and ethos (appealing to credibility), Coke creates a motto that persuades its audience to “Have a Coke and a Smile”.

“Don’t do they, do you” These are the words of NBA MVP, Russell Westbrook during his Mountain Dew commercial last year. He did this commercial in a way to show what different people would tell you not to do, especially in the basketball world. It was a way in proving that you can do whatever you feel is right to do.

The “Dr. Pepper TEN” advertisement is selling a new low-calorie version of Dr. Pepper that appeals to men. A diet soda has traditionally been viewed as a drink for females as they are constantly focused on weight loss. Dr. Pepper has launched a campaign to make low-calorie soda masculine with the manly design and expressive slogan “It’s not for women” that sounds very persuasive.

Beginning in 1923, Kellogg’s, a cereal company, located in Battle Creek, Michigan, created PEP, a whole wheat cereal. Significantly, Pep cereal became the first cereal to be fortified with vitamins B and D, in the 1930s. As a result, it began the cereal industry’s food fortification or adding of minerals and vitamins to enhance the nutritional value. Numerous advertising-supported brands and helped to increase the popularity of the product to the public. The company focused extensively on advertising and sponsoring in order to continue to sell their unique product until it was discontinued in the late 1970s.

Since its release in 1979, the classic Coca-Cola commercial “Hey kid, catch!” featuring Mean Joe Greene has been a fan favorite and often referred to as one of the most memorable commercials of all time. However, I believe that a new champion in the world of sports commercials has arisen. The 2016 Gatorade commercial, “Let it Shine”, has what it takes to become one of the all-time greats in advertisement. Mean Joe has held the title for many years; but I believe it is time for a new king to be crowned.

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.

In the commercial we see Kendall Jenner in a middle of a photo shoot during an unknown protest. It is unclear what the protesters are marching for but we see signs and symbols with peace and love. We can see that Pepsi used pathos to try and get there point across. They used music and the group of protesters working together marching in what they believe in, to appeal to the emotional side of their audience. Jenner stops her photoshoot after a young man courage her to join the march. She rips off her blonde wig, wipes of her lipstick, grabbed a can of Pepsi

After a brief introduction, Scorsese highlights what he calls “the director’s dilemma.” A good director, he says, is able to balance his or her own vision with that of the producers. This was far more significant in the past, as the director was beholden to the producers. The best filmmakers were able to overcome this obstacle and produce great movies. These days, directors are given significantly more artistic license, and producers do little more than fund the idea and put the team together.

After reading the rhtorical analysis, Essay about the Coca-Cola commercial, "Anthem" I gave the student a B short of being an A. The student choose a commercial that was created within the past 3 years, identified the year aired, ensured that the commercial was within the acceptable time-frame specified of 30-60 seconds, and wrote the essay for her target audience. For those reasons, I gave the student a full 20 in the criteria for genre/audience.

Melissa Rubin offers a very insightful analysis on something as simple as a coke ad that appeared in a Coca Cola sponsored magazine. Rubin takes a very cultural stance on her analysis, since the ad was created in such an eventful time in American history. “The ad suggests that Coca-Cola recognized the patriotism inspired by the war and wanted to inspire similar positive feelings about their product.” Rubin uses this timely bit of information about her claims to why the men in military uniforms are places out in front of the ad, and why less important members of society during the time are placed further back, or not pictured at all in the ad. Likewise, Rubin uses evidence regarding the industrial evolution occurring during the time the ad was

The auteur theory is an idea or principle, which states that the film is a reflection of a director’s creative personal vision, as if to say the he or she is the primary author (which in French, means “auteur”). This theory first came to be in 1954, by a French film director named Francois Truffaut. The auteur theory’s birth was through the French New Wave, which was a group of new French filmmakers during the 1950’s and 1960’s. In the beginning, the theory received positive and negative responses. And to this day, it will create a heated debate. Many have questioned the theory, because there are usually multiple people involved in the development of a film. Ultimately, a film

For my advertisement I chose a very unethical Mt. Dew commercial. This commercial aired in 2013 and consisted of three parts. The first part of the commercial featured a goat treating the waitress terribly. When the goat does not receive his Mountain Dew immediately, he attacks the waitress verbally and physically. The next commercial follows up with the goat getting pulled over by a policeman. The policeman takes the goat to jail after finding his trunk full of Mountain Dew bottles. The third commercial ends with the previously assaulted waitress trying to pick her attacker out of a jail lineup. This lineup consists only of African American men all portrayed as ignorant and violent criminals. A short summary could never depict how horrendous and offensive this commercial is. Many are even calling it “the most racist commercial ever.”

In the Advertisement for Campari liquor featuring Eva Mendes, there are numerous components and employed techniques that both enhance and alter the way the audience perceives it. One of the first aspects of this image is the way light is strategically used. In the background of the scene, we see light peaking through a somewhat ominous over cast sky. The lack of light in some areas of the sky gives sets the scene as mysterious and malicious. The light peeking through the clouds however provides a sense of glory and power. Light is also used to highlight the models skin, particularly on Mendes. This alongside with the light that is shining behind Mendes gives her a seductive and mystical appearance. Lastly, a small sparkle of light can be seen on the top of the bottle of Campari. This draws attention to the bottle and also pairs it with Mendes giving it an alluring and enchanting essence as well.

In this particular ad Pepsi recreated a scene of a protest, during a time in which the country was divided by the Black Lives Matter campaign. In Pepsi’s protest, people were smiling and laughing and the line of protest was very calm. When Kendall Jenner comes out of the crowd and hands the police officer a Pepsi, everything is immediately solved and everyone starts cheering. Viewers were impacted by this as they believed that Pepsi was trying to say that one can of soda could erase the tension and anger between protesters and police. In reality, the company told viewers, “Pepsi was trying to project a global message of unity, peace and understanding” (Smith). They want to inspire others to join together to create peace, just as Jenner did when she left her photoshoot to join the protest. Instead, the company sent a message that if a twenty-one-year-old model led the Black Lives Matter campaign with a can of Pepsi, everyone would get along. Activist DeRay McKesson told NBC News correspondent Gabe Gutierrez, "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place” (Smith). Viewers saw this ad as insensitive as it suggested that the Black Lives Matter protests were unimportant.