Pepsi Ad Campaign Parody

Since its release in 1979, the classic Coca-Cola commercial “Hey kid, catch!” featuring Mean Joe Greene has been a fan favorite and often referred to as one of the most memorable commercials of all time. However, I believe that a new champion in the world of sports commercials has arisen. The 2016 Gatorade commercial, “Let it Shine”, has what it takes to become one of the all-time greats in advertisement. Mean Joe has held the title for many years; but I believe it is time for a new king to be crowned.

On a, hot, humid, bright Sunday afternoon a high school couple are walking on the beach. Sweaty and unhappy about to melt, one is almost about to pass out. However it seems as if they need some help. They seem so sad so I whisper in his ear buy her Pepsi-Cola, buy her Pepsi-Cola, come on buy her Pepsi-Cola I promise you will make her happy Said Pepsi-Cola. The boy, confused about the little voice in his head, he decides to take her to buy a drink. What could I get you guys to drink? Said the waiter. The girl confused turned to him and said you choose so the guy told the waiter, Get me a bucket of the one and only drink that can make people wonderful, the one and only drink that can refresh people, the drink that will make her love me more two minutes later the waiter comes with a big smile on his face and a big bucket of Pepsi-Cola with ice and says here you go, the only and best drink that makes the lady’s happy

In the Pepsi advertisement the visual images show the testimonial side of the advertisement, by using celebrities. The colors in the Pepsi ad are bright to show that Pepsi will make you feel bright and happy. The Pepsi ad uses visual message, “live for now” to say that drinking a Pepsi will make you live in the moment.

Mountain Dew has some interesting ads. The advertisers use stereotypes to help sell their products. Two commercials that use stereotypes in their ads are “First Mountain [sic] Dew Soda TV Commercial (Hillbilly)’’ and “Do the Dew.” Three things that can be compared in these two ads to show the stereotypes, are the music, the slogans and the people and their activities in the ads.

“Uh oh, guess what day it is?” starts the ad with an enthusiastic camel. We have all come to know and quote this "hump day" GEICO commercial. It's been such a success, there are now other GEICO commercials featureing the camel but punning a different day, such as their most recent ad, "Movie Day." Many people believe this may be one of the most effective commercials on the market today. Even though this ad is highly relevant, humorous and remains memorable, the ad doesn't really associate with the company, at all. Therefore, in my eyes, it lacks credibility and facts that links to the company in a more noticable manner.

Coca-Cola has been around for 125 years with the same logo, taste, and design. Making it one of the most recognizable brands in the world. Coca-Cola’s “Mean Joe Greene” commercial was an iconic Super Bowl XIV commercial in 1980. In this commercial, their goal was to persuade the audience that a bottle of coke can bring happiness and a smile. By choosing a notorious football icon, Mean Joe Greene, to play the mean guy was a great choice. Mean Joe Greene is a hall of fame defensive end football player from the 1970’s. He was known for his temper and cruelty on the field. Thus, the name Mean Joe Greene. He was an excellent football player which is why people loved and still love him till this day. By using all three rhetorical concepts, logos (appealing to reasoning), pathos (appealing to emotion), and ethos (appealing to credibility), Coke creates a motto that persuades its audience to “Have a Coke and a Smile”.

In the commercial we see Kendall Jenner in a middle of a photo shoot during an unknown protest. It is unclear what the protesters are marching for but we see signs and symbols with peace and love. We can see that Pepsi used pathos to try and get there point across. They used music and the group of protesters working together marching in what they believe in, to appeal to the emotional side of their audience. Jenner stops her photoshoot after a young man courage her to join the march. She rips off her blonde wig, wipes of her lipstick, grabbed a can of Pepsi

After reading the rhtorical analysis, Essay about the Coca-Cola commercial, "Anthem" I gave the student a B short of being an A. The student choose a commercial that was created within the past 3 years, identified the year aired, ensured that the commercial was within the acceptable time-frame specified of 30-60 seconds, and wrote the essay for her target audience. For those reasons, I gave the student a full 20 in the criteria for genre/audience.

Melissa Rubin offers a very insightful analysis on something as simple as a coke ad that appeared in a Coca Cola sponsored magazine. Rubin takes a very cultural stance on her analysis, since the ad was created in such an eventful time in American history. “The ad suggests that Coca-Cola recognized the patriotism inspired by the war and wanted to inspire similar positive feelings about their product.” Rubin uses this timely bit of information about her claims to why the men in military uniforms are places out in front of the ad, and why less important members of society during the time are placed further back, or not pictured at all in the ad. Likewise, Rubin uses evidence regarding the industrial evolution occurring during the time the ad was

In the “SNL” (Saturday Night Live) commercial, the director who had the idea calls up family members to discuss the commercial. What he thought was a great idea everyone else disagreed. During the calls, each individual mentioned that it would be controversial. They did not only mention it abide an awful idea, but mentioned to shut it down. In today’s world, there are countless social of issues. For example, the black lives matter, LGBQ, immigration and the list goes on . Some of these issues were being used in the making of the commercial. In these types of movements people put blood, tears, and pride in what they believe

Every film that is made has a collective group of people who lend their vision to a film. The term auteur theory, originating in France in the 1950’s, is a French word that means “author” and in the world of cinema that would mean the director is the one who is the major creative force behind the film. As stated in the article The Auteur Theory, “the term “author” carries another association- namely, the idea of a lone, individual creator.” With the word auteur being involved it means that the director is not only the one in charge of directing the film, he would have say or input of other mediums like for instance a painter or a writer. They are rebels against a collective group effort and instead go rogue in making decisions on their own disregarding input from the team and most importantly the studio backing the film.

To answer this question critics created auteur theory. A response not only to the commercial elements of film, but a response to form of art built by a community. I wonder if the transition from the individual to collective is too large of leap in the conversation of the artist. That auteur theory is (partially) in response to the classical idea of the lone artist. If it is easier to disregard the writer and actors as masons and electricians, toiling in construction, in pursuit of a single architects view of a building. The director is king, simply because he is an

In an industry dominated by two heavyweight contenders, Coke and Pepsi, in fact, between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD, the introduction of diet and flavored varieties, and brand extensions. There is couple of reasons why the industry is so profitable such as market share, availability and diversity and brand name and world class marketing.

The film I picked for my critique is Red Tails, a historical World War II drama. The movie starred Cuba Gooding Jr., Terrence Howard and Gerald Mcraney, was written by John Ridley and Aaron McGruder, better known as the creator of the comic strip “the boondocks”, from a book by John B. Holway, directed by Anthony Hemingway and produced by George Lucas . In this paper the author will show how all elements of filmmaking

In this particular ad Pepsi recreated a scene of a protest, during a time in which the country was divided by the Black Lives Matter campaign. In Pepsi’s protest, people were smiling and laughing and the line of protest was very calm. When Kendall Jenner comes out of the crowd and hands the police officer a Pepsi, everything is immediately solved and everyone starts cheering. Viewers were impacted by this as they believed that Pepsi was trying to say that one can of soda could erase the tension and anger between protesters and police. In reality, the company told viewers, “Pepsi was trying to project a global message of unity, peace and understanding” (Smith). They want to inspire others to join together to create peace, just as Jenner did when she left her photoshoot to join the protest. Instead, the company sent a message that if a twenty-one-year-old model led the Black Lives Matter campaign with a can of Pepsi, everyone would get along. Activist DeRay McKesson told NBC News correspondent Gabe Gutierrez, "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place” (Smith). Viewers saw this ad as insensitive as it suggested that the Black Lives Matter protests were unimportant.