Pepsi Analysis : Pepsi Cola

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Abstract Pepsi-cola aimed to tap into the pulse of the prevailing counterculture movement of the 1970s. The company recruited a unique blend of artists and engineers under the banner of Experiments in Art and Technology. The Pepsi Pavilion project served as a experiment and a landmark that integrated social interactions, electronic media, performance art, and futuristic concepts that created mind-altering realities. The Pepsi Pavilion in Osaka, Japan was built for display and therefore had significant symbolic meaning attached. The designers of Pepsi Pavilion were attracted to the aesthetic radicalism brought about by the collaboration between the arts, sciences. The Pavilion was designed to provide viewers with the opportunity to shape their own reality from the interaction of art, technology through a variety of processes within the structure. Introduction In the late 1960s, Pepsi-Cola thought it wise to connect with the ongoing youth counterculture. The Osaka 70 Expo was the perfect opportunity for the American company to bolster its Brand. Pepsi executives were hoping to build the theme of “youth and community” into the exhibition. David Thomas, a Pepsi executive, explored the New York art scene and found a team of artists and engineers who later collaborated as E. A. T. a group of Artists designers and Engineers. The Pepsi Pavilion emerged as an intricate crossbreed of media technology, cybernetics and integrated design. The Osaka Expo of
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