Pepsi Co Strategic Analysis

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CASE STUDY: PEPSICO. -2005

PEPSICO’S INTRODUCTION

PepsiCo is best known for Pepsi, the world’s second most popular soft drink after coca cola classic.Pepsi co is the international food and beverage company with sales of $29.3 billion and net income of $4.0 billion in 2004. Pepsi has 153000 employees and markets more than 500 varieties of food and beverage products in more than 200 countries.Pepsi started in 1960 to being the world’s third largest food and beverage company in world, behind only nestle and Kraft foods.

MISSION STATEMENT

“To be the world’s premium consumer products company focused on convenience foods and beverages”.

VISION STATEMENT

"PepsiCo 's responsibility is to continually improve all aspects of the
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Frito-Lay North America (FLNA)

2. Pepsi-Co beverage North America (PCNA)

3. Pepsi-Cola International (PI)

4. Quaker foods North America(QFNA)

o Frito-Lay North America (FLNA):

Frito-Lay North America (FLNA) is a division of PepsiCo, Inc.which manufactures markets and sells a variety of corn chips, potato chips and other snack foods.

FLNA is headquartered in Plano, Texas, a suburb of Dallas.

Products manufactured and sold in North America include Lay’s and Ruffles brand potato chips, Doritos and Tostitos brand tortilla chips, Cheetos brand cheese-flavored snacks, Fritos brand corn chips, a variety of branded dips and salsas and Rold Gold brand pretzels.

FLNA is Pepsi co largest division in terms of operation profit,Sells eight of the ten top supermarket snack chips brands. (Lay’s, ruffles, Doritos) and has the leading share in all major snack categories.

Over al FLNA has 15% of convenience food market, followed by Kraft foods 12%, Hershey 6% and Kellogg 5%.

o PepsiCo beverage North America (PCNA)

PepsiCo Beverages North America sells several brands of carbonated and non carbonated consumer beverages in the United States and Canada.
The various beverage products span through carbonated soft drinks includes Pepsi, Diet Pepsi, Mountain Dew and account for about one third of the carbonated beverage sales in US.

Non carbonated beverages includejuices, readymade teas, isotonic sports drinks, bottled

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