Pepsi Cola As A Carbonated Soft Drink Essay

1071 WordsDec 6, 20145 Pages
Introduction “History has shown us that America was built on the back of positive rivalries” (StreetAuthority, 2014). Competition increases the growth of industries through regular innovation but they also use other tricks to get an upper hand on each other, for example: Microsoft and Apple, Ford and General Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014). Pepsi is a carbonated soft drink produced and manufactured by PepsiCo (NYSE: PEP). PepsiCo Inc. was established by the merging of Pepsi-Cola and Frito-Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company which also manufactures snacks, food and beverages with sales/revenue of more than 66.42 billion and having employees over 274,000 by the end of year 2013 (Forbes, PepsiCo , 2014). In 1890, Mr Caleb Bradham, a pharmacist and drugstore owner invented a new drink called Pepsi-Cola derived from two major ingredients, Pepsin and Kola nuts. Pepsi-Cola became so popular that customer named it as “Brad’s Drink” (Pepsico, n.d.). Coca Cola was started in 1886 by Dr John S. Pemberton, a pharmacist in Atlanta. Coca Cola sales was $46.25 billion with employees over 130,600 as reported by the end of year 2013. Its Headquarters is located in Atlanta at Georgia (Forbes, Coca-Cola, 2014). SWOT Analysis and Matrix Swot analysis is an analysis of an organization’s internal strengths and weaknesses alongside the opportunities and threats
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