Marketed as more than a soft drink but a digestive aid and energy drink with the slogan “delicious and healthful,” sales from Brad’s Drink,” which would later become Pepsi Cola were positive (Harding). Bradham moved the business to a New Bern, NC warehouse in 1903 spurred by the bustling sales at his drugstore. In 1905 Pepsi Cola establishes its first bottling franchises in Durham and Charlotte, NC. The Charlotte branch owned by Henry Fowler puts the first motorized Pepsi-Cola truck on the highway with the slogan “delicious and healthful,’ painted on the side, people considered him crazy because
Pepsi is one of the most well-known beverage brands in the world. The Pepsi Bottling Group is a part of the larger multi-billion-dollar company PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world 's biggest companies. They offer a plethora of carbonated drinks, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi-Cola, Mountain Dew, Sierra Mist, Lipton teas, Starbucks, Amp Energy drinks, Gatorade, and Aquafina. Britannica Encyclopedia published an article on Pepsi 's early history titled "PepsiCo, Inc.". Pepsi was introduced in 1893 by Pharmacist Caleb Bradham as "Brad 's Drink" then later renamed "Pepsi-Cola" in 1898 (PepsiCo Inc.). Bradham was looking to invent a beverage that would help in digestion along with increasing energy. In 1902, the Pepsi-Cola Company was launched at Bradham 's Pharmacy, where he distributed the product. During World War I the United States experienced financial hardship resulting in Bradham filing bankrupt and selling his trademark brand (PepsiCo Inc.). After the war and the Great Depression, Charles Guth purchased Pepsi’s assets and Pepsi-Cola continued to expand and capture the spirit of America. Pepsi has contributed countless marketing campaigns, which have turned into the brand being recognized everywhere. Campaigns such as the "Pepsi Challenge" and "Pepsi Live for Now" have been successful campaigns in the company
Caleb Bradham, a pharmacist, created Pepsi to put into his soda fountain. As a result, many of his customers returned, and the pharmacy became a popular local hangout. His customers simply called the famous beverage, “Brad’s drink” (“The History of Pepsi-Cola”). By 1898, he named the drink Pepsi-Cola, and the first iteration of the Pepsi logo appeared (see figure 1) (“The History of Pepsi-Cola”).
It was 1886 in Atlanta, Georgia, the Civil War was finally over and war veteran and pharmacist Dr. John S. Pemberton was about to create what would become the world’s most popular sparkling drink. (“Coca-Cola History” 1) Pemberton was looking to make a profit and, since the temperance movement prohibited alcohol, recognized that there was an increasingly large market for soda fountain drinks (“The Invention of Coca-Cola” 1). Making a syrup that he brought to local pharmacies to mix with carbonated water, he invented Coca-Cola. During its first year on the market Coca-Cola averaged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide (“Coca-Cola History” 1) Much of this widespread success is due to the exceptionally affective Coca-Cola advertisements used throughout the years. Pemberton, though he could make a good drink, was dreadful with marketing and advertisements. However, he had business partner Frank M. Robinson to help. Robinson came up with both the first slogan, “The Pause That Refreshes,” and the idiosyncratic Coca-Cola script (“The Invention of Coca-Cola” 1). Similarly, the original glass Coca-Cola bottle was extremely unique and has become one that the general public is extremely familiar with; it has become a classic. Hence, the argument behind this “A Classic Never Goes Out of Style,” advertisement. The advertisement depicts the distinct Coca-Cola bottle with popular classic icons on it and the phrase “A Classic Never
PepsiCo, Inc.., is an American food and beverage company. PepsiCo was originally created and developed in 1893 by Caleb Bradham and it was originally introduced as “Brad’s drink”. Bradham made and sold the drink at his drugstore. Pepsi cola, was named under the digestive enzyme pepsin and kola nuts used in the recipe. Pepsi was renamed as Pepsi-Cola on August 28, 1898, and then it was again changed to Pepsi in 1961. In 1931 the company trademark and resources were grabbed by Charles G. Guth (1876–1948), founder of the cutting edge Pepsi-Cola. He built up another Pepsi-Cola Company, had a chemist formulate a superior drink, set up new packaging operations, and started marketing an enormously successful 12-ounce bottle for five cents. Guth was likewise president of Loft, Incorporated, a candy manufacturer and soda-fountain chain (founded 1919), and in legal battles in 1936–39 he lost a controlling interest in the Pepsi-Cola Company to the new management of Loft. When in 1941 the Pepsi-Cola Company was merged into Loft, the name Loft, Inc., was changed to Pepsi-Cola Company (2009).
Advertising is ever changing since people and products are always transforming. Coca-cola has been living the advertising roller coaster since 1886.(About Us Coca-Cola History) Their message has changed since the beginnings of being a solution for the weary and tired to a message of creating a unity for people. The direction of the advertisements has changed considerably through the years. Although this may be the case if one looks at two specific advertisements, one from 1886 and another from 2016, the differences and similarities are striking. One can break down these similarities and differences into three distinct categories being the models in the ad, the Coca-Cola logo/ slogan, and the audiences the advertisements are directed towards.
During the 1950s, Pepsi evolved from the low cost price leader to a more lifestyle drink approach. For example, as Americans became more health conscious, Pepsi introduced slogans such as “The Light Refreshment” and “Refreshing Without Filling.” Other new advertising campaigns included slogans such as “Be Sociable, Have a Pepsi” and “Now Its Pepsi, For Those Who Think Young” to concentrate on a younger market. It was this younger target market and the post-war baby boom generation that set the stage for Pepsi’s long-lasting brand image. It all started with Pepsi advertiser Alan Pottasch, who recognized the different nature of the newest generation of consumers. Whereas consumers before the war were more cautious and price-conscious, the post-war baby boomer generation was carefree and hopeful. Pepsi once again capitalized on the changing environment, and under Pottasch launched the “Pepsi Generation” campaign in 1963. The campaign was an advertising breakthrough as it helped to set a new standard for advertising in America. The ads portrayed happy Americans living the American dream—with their Pepsis, of course. By associating its brand with youth and excitement, Pepsi-Cola became the forerunner of lifestyle marketing. Future campaigns continued to promote this brand image, with slogans such as “You’ve Got a Lot to Live. Pepsi’s Got a Lot to Give,”
PepsiCo was founded in 1890’s by Caleb Bradham who was by then running a pharmacy business in New Bern, North Carolina. Today, it has risen to become one of the most recognized and successful snack
PepsiCo Inc. was founded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are). Its products are provided and sold throughout the world. Many of their top products since the merger for the Pepsi-Cola Company are Pepsi-Cola (made in 1898), Diet Pepsi (1964) and Mountain Dew (1948). For Frito-Lay Inc., their top products consist of Fritos (made in 1932), Lay’s Potato Chips (1938), Cheetos (1948), Ruffles Potato Chips (1958), and Rold Gold Pretzels (1961). PepsiCo Inc.’s main headquarters are found in Purchas, New York, in the United States. PepsiCo is celebrating its 50th Anniversary this year since the merging of the two companies. Chairman and CEO, Indra K. Nooyi, has stated that, “PepsiCo’s first fifty years are now part of history – but our story is still being written. Reflecting on all we have achieved together, and on the infinite possibilities ahead, I am confident that it will be one for the ages” (Who We Are).
It was not until after World War II that we begin to see the pendulum swing in the Cola wars. PepsiCo strategically became a serious contender when it began to sell its product in larger portions for the same price. By the 1960’s PepsiCo became a more serious and strong contender for the Coco-Cola company so much so
You’ll either love them or hate them, PepsiCo has grown over the years with different brands becoming a dominate company is the food and drink industry. In recent years they have been getting a bad reputation due to their unhealthy drinks and foods. In a 20 ounce bottle of Pepsi, there is 13.8 teaspoons of sugar. “Two out of three adults and one of three children in the United States are overweight or obese.” Studies have shown that the number of health problems that are related to obesity is due to the increased consumption of sugary drinks. High sugar drinks are being compared to cigarettes, along with fast food restaurants that are high in fat. I will discuss how PepsiCo became a leader in the beverage industry by looking into
The industry I have chosen is the Pepsi-Cola Company. Pepsi is one of the world’s leading food and beverage companies. The company was founded by Caleb Davis Bradham, a New Bern, North Carolina pharmacist in the 1890s. Mr. Bradham became the first president of the company. Pepsi-Cola was formulated in 1898. He believed the drink was more than a refreshment but a “heathy” cola. In late 1902, the Pepsi-Cola Company was formed due to the rising popularity and demand for the Pepsi-Cola syrup. On June 16, 1903, “Pepsi Cola” became an official trademark. In 1910 Pepsi-Cola Company held their first Bottle Convention in
With inclusion of 22 major brands worldwide, Pepsi is one of the world’s leading food and Beverage Company with $ 22 billion retail sales annual and over $66 billion net revenue in the year 2013 alone. The portfolio provides more choices for the customers, extending to lower costs, more productivity, enhancements and trust among the masses. The brand Pepsi is world famous for initiating the carbonated soft drink and up till this moment, the brand continues to uphold the legacy of the drink its ancestors introduced in much more excitement and variation.
In 1893, Caleb Bradham experimented with different combinations of syrups, juices, and spices to create a refreshing drink for customers called Pepsi. Today, Pepsi is the worlds leading multinational corporation in the food and beverage industry. The developers used a rare combination of vanilla and kola nut extract, and this mixture became popular amongst consumers. In the beginning the name of the drink was “Brad’s Drink”. Bradham then renamed it to Pepsi-Cola when he started to advertise the drink. Pepsi was officially patented in 1903, and sold through soda fountains. As consumers responded to this movement of Pepsi-Cola, Bradham recognized the opportunity to bottle the drink in order to sell it. The company has expanded into the leader of today’s food and beverage industry, and reports sales of $510 million.