Pepsi Evolution of Brand Essay examples

694 Words May 6th, 2014 3 Pages
John Smith 2/12/14
Professor Hanson BUS131
Pepsi Evolution of Brand

When we think of Pepsi, we envision a red, white and blue circle, waving like a flag. But a version of the iconic logo that we now attribute to the soda didn't exist until over 50 years after the company was made. Initially named “Brad’s Drink” Pepsi was created in 1893 by a pharmacist named Caleb Bradham. It was renamed Pepsi-Cola, a title that was trademarked in 1903. Although the brand's name hasn't changed since, its logo has undergone a number of tweaks and major revamps.
The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to
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The impact of Pepsi’s brand change in 2009 was immense. They paid millions of dollars to put their new image onto the market, and paid even more money to take their old image off the market. May experts believe their new youthful logo is a step in the right direction towards a new culture of the soft drink and is transcending the entire image of the company worldwide to a younger generation. Pepsi is the most famous drink in the entire world and now they have a logo in place to fit their power. The only question now is, how long will it take for them to change it again? What if this logo doesn’t last like all their other ones, is it back to square one? Pepsi is notorious for this and they have an awful track record when it comes to keeping an iconic image. On the other hand they keep up with new generations and are quite well good at targeting new and youthful costumers. Pepsi has been successful in capturing the Youth Spirit. It has also ventured out to different customer segments with different offering, for example Diet Pepsi was introduced to cater the health conscious people. Pepsi’s entire product portfolio caters to the different customer segments. It’s considered to be a new generation drink, the drink has managed to grab the imagination of Teens and young Adults alike. Pepsi through the combination of innovative ideas effective communication and aggressive advertising has been able to stay relevant to its

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