Pepsi Mission Statement

Many brands and products fall under the PepsiCo umbrella. With over 22 brands generating at least $1 billion in retail sales, including Doritos chips, Quaker oatmeal, Gatorade sports drinks and Mountain Dew soda (Esterl ,2014). Less than half of PepsiCo’s sales are from the sale of soft drinks. Despite the fact that beverage sales make up less than half of all incoming revenue, PepsiCo is often seen as a soft drink manufacturer. (Trefis Team 2015).”

One big change that needs to be made is pesticide free water in the Coca-Cola products. Indians have a lot of trouble with making sure their food and water is contaminated, and things like this aren’t going to help Coca-Cola’s business because they aren’t going to want to risk their health. Indian’s need to feel safe and trustful of Coca-Cola that their products are safe for themselves. Coca-Cola made also need to use less Indian water in their products if that problem cannot be fixed. Whatever it takes for Indian’s to understand that Coke’s products are pesticide free is what Coca-Cola needs to do. The future of Coke in India is in the hands of

This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers, buyers, new entrants, and product substitutes. The results show that the bargaining power of suppliers and buyers are not great, threat from new entrants are negligible but significant from the substitutes. The external analysis focuses on the economic, regulatory and industrial

Pepsi Co 's assignment taken as a whole is to amplify the value of its shareholder 's investment through sales intensification, expenditure gearshift and prudent investment of resources (Bongiorno, 1996, p 71). In this pose, Pepsi believes that its moneymaking triumph depends on providing safe and quality drink to its consumers and customers while adhering to the highest standards of truthfulness. Pepsi Co 's product portfolio encompasses sixteen labels that produce enough cash for the company. The most popular of these brands include Pepsi Cola, and Mountain Dew.

After being cleared by the Indian government in 1988, PepsiCo. was allowed entry to the Indian market as a Joint Venture with Indian-based companies Punjab Agro Industrial Corporation (PAIC, established by the government) and Voltas India Ltd. (an appointed company by the Indian government who was to oversight Pepsi’s decisions). Pepsi would be held accountable to the following terms & conditions: a 75% focus of investment on food and agro-processing, importing advanced food processing technology, improving India’s product brand reputation for quality, for ten years, Pepsi would adhere to India’s set export/import regulations, create 50,000 jobs across India (25,000 to be in the Punjab state), Pepsi’s foreign brand names would not be used, and an agricultural research center would be constructed (Mukund, 2003)

Obstacles that Pepsi faced when trying to prospecting India include: Terrorism in the Punjab Pradesh, a brand new political party, the Janata Dal, a high degree of government intervention, and a decline of the currency, the Rupee.

PepsiCo’s top four issues that they are hoping to influence are the food industry, agriculture, taxes and heath issues. I believe that they are interested in the food industry because they are a leading brand in the food and beverage industry, so it would only make sense that they put a lot of money towards this. Since they are a leader in the food industry they also care about the agricultural issues. They need corn, wheat, beans and other crops to make their products. They would want to have an influence on the rules and regulations that would be applied to their products. PepsiCo also cares about taxes. This one would be affecting the corporate tax that the company would have. These taxes could be quite high since they are such a large company. Lastly they tried to influence health issues, this is probably

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes twenty-two brands that generate more than $1 billion each in annual retail sales. PepsiCo’s main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of foods and beverages that are consumed throughout the world. It currently holds 36 percent of the total snack-food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry. The products are classified under three main categories are “Good for You”, “Better for You” and “Fun for You”. “Good for You” category includes brands like Aquafina, Trop 50, Quaker Oats, Naked Juice, etc. “Good For You”

1. To project the entry of Pepsi as a boost for the economy of Punjab;

Pepsi will face challenges as they branch out in the market globally. One of their

PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack

Coca Cola and PepsiCo, Inc are both universally recognized companies. Introducing these companies is not a necessity as everybody in the world knows about them and their products. These companies have been producing soft drinks, drinking water and flavored waters for centuries and have been competing in the same market for ages. We have come to know about this rivalry as “Cola War” which has its own celebrated history. In this market, there are many players, some are regional companies and some are multinational companies but main competitor of PepsiCo, Inc is Coca Cola and vice versa. The operations of the companies are beyond the national boundaries. Coca Cola and PepsiCo, Inc targets all income segments of customers in the entire world

Pepsi, Frito-Lay, Quaker, Tropicana, and Gatorade are all well-known brands, but did you know that they are all part of PepsiCo? A framework made up of an astonishing 360 combined years’ worth of production. “PepsiCo is one of the world’s leading food and beverage companies with over $63 billion in net revenue in 2015 and a global portfolio of diverse and beloved brands” (1). They are known for their strength in diversified product portfolio, dominance in their market position, and their state of the art focus on research and development. The opportunities they have to face are a growing consumer focus on health and wellness, increase in global food consumption, and productivity initiatives (2). In the following sections, the history, present conditions, mission and objectives, factors within the external environment will be discussed.

The project gives an overview of the Indian soft drink market various players, new entrants etc. The

PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. [1] Others claim that firstly Pepsi was banned from import in India, in 1970, for having refused to release the list of its ingredients and in 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards. These controversies are a reminder of "India's sometimes acrimonious relationship with huge multinational companies." Indeed, some argue that PepsiCo and The Coca-Cola Company have "been