Pepsi Of Coca Cola And Pepsi

     PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and

The Cola wars between the two soft drink giants Coca Cola and Pepsi has been perpetual for over a 100 years. The t

Pepsi is one of the most well-known beverage brands in the world. The Pepsi Bottling Group is a part of the larger multi-billion-dollar company PepsiCo. PepsiCo currently is the largest food and beverage manufacturer in the United States and one of the world 's biggest companies. They offer a plethora of carbonated drinks, waters, coffee, teas, energy drinks, and sports drinks to consumers. Notably Pepsi is known for distributing; Pepsi-Cola, Mountain Dew, Sierra Mist, Lipton teas, Starbucks, Amp Energy drinks, Gatorade, and Aquafina. Britannica Encyclopedia published an article on Pepsi 's early history titled "PepsiCo, Inc.". Pepsi was introduced in 1893 by Pharmacist Caleb Bradham as "Brad 's Drink" then later renamed "Pepsi-Cola" in 1898 (PepsiCo Inc.). Bradham was looking to invent a beverage that would help in digestion along with increasing energy. In 1902, the Pepsi-Cola Company was launched at Bradham 's Pharmacy, where he distributed the product. During World War I the United States experienced financial hardship resulting in Bradham filing bankrupt and selling his trademark brand (PepsiCo Inc.). After the war and the Great Depression, Charles Guth purchased Pepsi’s assets and Pepsi-Cola continued to expand and capture the spirit of America. Pepsi has contributed countless marketing campaigns, which have turned into the brand being recognized everywhere. Campaigns such as the "Pepsi Challenge" and "Pepsi Live for Now" have been successful campaigns in the company

In 1866 the curiosity of a pharmacist from the state of Atlanta by the name of Dr. John S. Pemberton led to him creating a beverage with a distinctive taste. The taste was so distinctive that it was immediately questioned if it can be sold in soda fountains. Dr. Pemberton then took his distinctive tasting beverage to a very good friend of his, Frank M. Robinson who was also a pharmacist. They both agreed to add carbonated water and sampled the drink around for reviews. After they received positive reviews on their new drink they decide to take things to the next level and become business partners. They agreed to sell their drink in the market and named the drink Coca-Cola. They also created its trademarked logo, which is still used today.

Pepsi-Cola began as a drink developed by a pharmacist named Caleb Bradham in his drugstore in 1893. The soft drink was made to be a tonic to aid in digestion and as a refreshing drink that gives an energy boost. This concoction made of pepsin and kola nuts was originally called “Brad’s Drink” named after its inventor, but was later changed to Pepsi-Cola to be more marketable. Originally, this beverage was sold in drug stores and at soda fountains, but was later sold in bottled form to facilitate mass distribution. The Great Depression was a major setback for many American companies and

Coca-Cola has been in existence since 1886. It began in downtown Georgia, by Dr. John S. Pemberton, a pharmacist. His partner Frank M Robinson, who also worked as his bookkeeper was the one who named it as well as the distinct design that is still used today. Coca-Cola has gone on to become the number 1 selling drink globally. (Coca-Cola Company, 2012)

In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

Pepsi started its journey in 1998.It was invented by a pharmacist named ‘Caleb bardham’. This brand is operating business in more than 200 countries.

In the world of soda wars, there has always stood two main players; Pepsi and Coke. With Coca-Cola Company Revenue of nearly $46 billion (Coca-Cola Company, 2015) to Pepsi Company’s $67 billion (PepsiCo, Inc., 2015), Pepsi is a much bigger company in terms of

Partially due to decreasing interest in colas by consumers, PepsiCo faces increased competition in the fight for market share in the cola industry. Pepsi and Coke have gone head to head for years, with Dr Pepper and other smaller brands running a distant third, but with a shrinking consumer base, companies are left to fight over the remaining consumers. PepsiCo has usually played a close second throughout the years, but continuing to invest in a dwindling industry is no way to achieve sustainable profitability. Increased investment would be a wasted effort mainly because of the brand recognition and loyalty that Coca-Cola enjoys. While Pepsi does have its own brand recognition and loyal customers, it is not to the same degree that it is for Coke. In the fight for the remaining cola consumers, it is not likely that Pepsi will win out after being in second

These two-company’s economic characteristic include their market size and growth rate from the early 2000’s to 2010. Coke and Pepsi have struggled for years in the carbonated and non-alcoholic sector. According to Barbara Murray (2006c) "But as the pop fight has topped out, the industry 's giants have begun relying on new product flavors and looking to noncarbonated beverages for growth.” (Murry, 2006). For instance, Coke boasts in the advertisement as the king of the soft drink; as a consumer of both products, I agree. About 15 years ago, I was selected to participate in a critiquing of Coke and Pepsi products. Additionally, my travel to Africa in 2007 and 2010 provided the same raving review for the Coke Cola products. Apparently, Coke and Pepsi have been rivals for ages locally, regionally, nationally, multinational, and globally, therefore, one expects them to have an on-going rivalry when marketing the high-energy beverages.

Coke and Pepsi are the main pieces of this market. They struggle for over a century to conquer the number one position in the market, competing fiercely in last few years, following each one's strategic decisions.

It was 1886 in Atlanta, Georgia, the Civil War was finally over and war veteran and pharmacist Dr. John S. Pemberton was about to create what would become the world’s most popular sparkling drink. Pemberton was looking to make a profit and, since the temperance movement prohibited alcohol, recognized that there was an increasingly large market for soda fountain drinks. Making a syrup that he brought to local pharmacies to mix with carbonated water, he invented Coca Cola. During its first year on the market Coca Cola averaged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide. Much of this widespread success is due to the exceptionally affective Coca Cola advertisements used throughout the

It all began in the late 1890s, when Caleb D. Bradham came up with a recipe that was similar to the popular drink Coca-Cola. In 1898 at his own pharmacy, Bradham gave the name Pepsi-Cola to his version of the drink, which was formerly known as “Brad’s Drink.” In 1902 Bradham shut the doors to his pharmacy to put all his effort in his thriving new business of bottling and selling Pepsi-Cola. With the economy at a fault due to World War I and the fact sugar, the main ingredient, was rationed as a result, the business went bankrupt in 1923. This led to the selling of the assets and recipe to a man

Both Coca Cola and Pepsi originally operated primarily in the carbonated soft drink (CSD) industry, but have started to expand into other relatively similar markets, such as beverages that are non-carbonated.