Pepsi Of Coca Cola History

The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of the largest corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as baseball, apple pie, and Thanksgiving dinner. That product of course was Coca Cola, the formula of which had remained unchanged close to 100 years. Since its creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains, headaches, and even impotence, Coca Cola had grown into the number one drink in America.

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

Coca-Cola’s confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: “No Wonder Coke Tastes the Best”. While Coke’s slogans have always centered on the product, Pepsi’s advertisement emphasized the users of the product. Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft drinks and in 1961 divulged the successful slogan “Now, It’s Pepsi, for Those Who Think Young”. The campaign was such a success that Pepsi’s sales growth outperformed that of Coca-Cola.

In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).

Coca Cola: their commercials leave some people heart broken, and others awe struck, but they leave everyone as future Coca Cola drinkers. Coke has inspired consumers with famous ads like the famous “Mean Joe Greene” 1979 Super Bowl commercial and the classic 1940s Coke ad supporting the war effort. Even today, they have continued to captivate all audiences with their current “Share a Coke” campaign. Coca Cola has always been the leader of the advertisement realm. They have mastered playing with our hearts and minds to convince us that Coca Cola is the product to buy. What has kept the Coca Cola Company at the forefront of the beverage business is their ability to woo potential buyers into buying their product

Throughout the course of this essay a rhetorical analysis will be performed over the subject of the popular soft drink, Coca Cola. Here we will take a look at two documents, both advertisement images, both from Coca Cola, separated by over 40 years. This sweet drink took the world by storm starting in the 1890’s and has been a household name since. With hundreds of thousands of soft drinks all over the world, Coca Cola is just another in a bucket, except with a different set of tactics toward drawing in their consumers.

Experiencing adventures in life for many “classics”. Movies, songs, and foods all fit into this special, yet simple category. The classic glass bottle with white letting labeling “Coca-Cola” will forever be the typical, classic beverage for all. “Coke’s Love Story” intensifies the rhetorical appeals while appreciating audiences from different friend groups, families, and couples. Coca-Cola continues to strive to change people’s emotions, opinions and taste buds by a simple sip of

Advertising is ever changing, as people and products are always transforming. Coca-cola has been living the advertising roller coaster since 1886. Their message has changed from the beginnings of being a solution for the weary and tired to a message of creating a unity for people. The direction of the advertisements have changed considerably through the years. Although this may be the case if one looks at two specific advertisements, one from 1886 and another from 2016, the differences and similarities are striking. One can break down these similarities and differences into three distinct categories being the models in the ad, the Coca-Cola logo/ slogan, and the audiences the advertisements are directed towards.

Pepsi-Cola started as “Brads Drink” in his drugstore in New Bern, North Carolina in 1893. Caleb “Doc” Davis Bradham decided to create a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural additives. Officially it became Pepsi-Cola five years later due to its word of mouth popularity. In 1902 The Pepsi-Cola Company was formed due to great demand of the product and popularity among customers. Mr. Bradham decide to devote all his time to the product and it proceeded to become a full-fledged company. After applying for a trademark, the first Pepsi-Cola company was formed and Mr. Bradham was the first president. The company had many ups and downs but it wasn’t due to not trying to build and market the business. It fell on particular hard times during WW1 and was bankrupt in 1923 and the assets were sold to Craven Holding Corporation, the first of what would become several ownership changes. In the early 1930’s, Pepsi-Cola was once again bankrupt after the trademark was purchased by New York stockbroker Roy Megargel. In 1931 Pepsi-Cola finally took off after being purchased by Charles G. Guth, the founder of the modern Pepsi-Cola. His marketing skills took the company to new heights, but it was not meant to be. Legal battles cost him ownership and in 1941 Pepsi was merged into Loft Inc. and the Pepsi-Cola name merged in Loft. In 1950 a former vice president of Coca – Cola became CEO of the Pepsi and the product took off due to his advertising and marketing ideas. In

Coca-Cola has been around since 1886, this most recognized drink was created by an Atlanta pharmacist, Dr. John Pemberton. It is the world’s #1 selling sparkling beverage. The first batches were sold for 5 cents per glass, but today the serving size increases to 1.9 billion globally. Throughout the past years, they continue to expand its product, brand, and image. The central message is to invite people around the globe to pause, and refresh with a drink to enjoy life’s simple pleasures. They love to add and change up their image. Coca-Cola uses many campaign advertisements that continue to connect with its customers. I will be focusing on the newest campaign called ‘Share a Coke’. I will explain how it was created, connects people around the globe, and how it generated profit and success to the company.

It was 1886 in Atlanta, Georgia, the Civil War was finally over and war veteran and pharmacist Dr. John S. Pemberton was about to create what would become the world’s most popular sparkling drink. Pemberton was looking to make a profit and, since the temperance movement prohibited alcohol, recognized that there was an increasingly large market for soda fountain drinks. Making a syrup that he brought to local pharmacies to mix with carbonated water, he invented Coca Cola. During its first year on the market Coca Cola averaged about 9 servings a day in Atlanta; now, daily sales average about 1.9 billion a day, worldwide. Much of this widespread success is due to the exceptionally affective Coca Cola advertisements used throughout the

The company that we have chosen to analyze is Pepsi. Pepsi is a brand of its parent company PepsiCo, which has a New York stock exchange symbol of PEP. Including Pepsi, PepsiCo is comprised of 22 brands in the food and beverage industry. Those brands include Lay’s, Gatorade, Quaker, Doritos, and Mountain Dew just to name a few. Even though PepsiCo has a small presence in the food industry, it is a major player in the beverage industry.

It’s a modern classic. It’s a throwback to another era. It’s not great for your health, but that’s beside the point. It’s Coke! The drink, not the drug. However, based on brand’s public visibility, the drink seems rather addicting. Coke originated in 1886, but the brand has stood the test of time and endured (“About Us,” n.d.). Worth noting, it has endured by barely changing. Now halfway through the 2010s, we still see Coke prevalent in our soda machines, our cafeterias, on our shelves, and on the back of trucks—whether this particular location is surprising or not indicates how we think about Coke. In exploring the unique elements of upholding a legacy brand, and subsequently placing said brand on four wheels, we must consider how another artifact of the past, Roland Barthes, considered advertising in the context of cultural mythology.

Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings 4.3 Suggestions 4.4 Conclusion APPENDIX BIBLIOGRAPHY 72 75 77 79 81 85 Title Page No 2 3 7 8 9 11 12 13 23 25 38 41 44 48 49 50 51

In 1886 John Pemberton started Coca-Cola ® in Atlanta Georgia (Who we are,). The Coca Cola Company has their main headquarters in Birmingham Alabama with hundreds of locations worldwide. As of December 31sth 2013 Coca Cola has 130,600 associates worldwide (Who we are). With current CEO Muhtar Kent they are one of the most successful companies in the world (Coca Cola Leaders). As per Ritson, the business model for the Coca Cola Company is B2C, which is also known as “business to consumer,” (Ritson). Coca Cola offers a variety of beverages ranging from soda to even flavored waters. We at Coca Cola are on a mission to refresh the world, bring happiness and create a change (Mission, Vision & Values) and we plan on succeeding with all the snacks we supply to our consumers. All of us at Coca Cola care about our customers and this is why we make sure to target every variety of people and an example of this is our creation of Dasani water and its variety of flavors for those trying to maintain a healthy lifestyle. (Sophia Pimentel)