Pepsi : Pepsi And Coca Cola

PepsiCo, Inc. operates as a food and beverage company worldwide. Through its operations, authorized bottlers, contract manufacturers and other partners, the company makes, markets, sells, and distributes various foods and beverages, serving customers and consumers in approximately 200 countries and territories. The company also owns Frito-Lay company and Quaker Oats. It has bottling and distribution facilities in Asia, North

     PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and

This is a financial comparison between Pepsi and Coca Cola in terms of company liquidity, solvency, asset management, profitability, and valuation between the years 2008 and 2009 respectively.

PepsiCo is now the largest company in the beverage industry and its products are available in nearly 150 countries and territories.

Recently, people have become worried about the health issues associated with consuming sugary drinks, especially soda. The rate of people being diagnosed with type-2 diabetes and cardiovascular disease has been going up primarily because of beverages with added sugar (Cited in Crawford, 2016). Several studies have found that soda is linked to over 180,000 deaths per year (Cited in Crawford, 2016). An article by the Huffington Post (2011) said that an average American drinks about 44.7 gallons of carbonated beverages a year, which adds up to over 350 pounds of soda. Comparatively, in 2005 an average American drank only 0.5 gallons, making soft drinks the most consumed beverage in America (n/a, 2011). The way the government is trying to fix

The two major companies that manufacture beverages are PepsiCo and the Cocoa-Cola Co. These two companies have been in competition for many years and both companies have a variety of choices when purchasing one of their beverages. These companies can be identified through their products such as; if a person were to buy a Pepsi the person would know it came from PepsiCo, and if someone were to buy a coke they would know it was from the Cocoa-Cola Co.

You would never believe the impact soft drinks have on your body. Something as simple as a thirst quencher can impact society the way a soda does. Did you know that two out of three adults and one out of three children in the U.S. are overweight according to a Harvard study completed in 2012. Sugary drinks increase the risk of obesity, diabetes, and heart disease by at least 25% according to the Institute of Medicine. (Institute of Medicine)

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

Since EVA is positive for both proposals, the division 's current EVA would improve by $542,000 and therefore both proposals would be accepted. The decision is also in the best interest of the company.

So do I want to “Taste the Feeling” or “Refresh my World?” What does their websites tell us, will they sway our thinking one way or another? Coke and Pepsi make it clear that they are responsible for these websites. Therefore, the sponsor of these websites would be Coke and Pepsi. The Coke website is more legitimate than Pepsi because Coke provides a phone number, email, and street address unlike Pepsi who only has an email address and phone number. The author of the site is very clear, the websites are created by the Coke and Pepsi Companies, and so the facts are stated clearly. The copyright for Pepsi is Pepsi co Inc. and Coke’s copyright is 2016 The Coca-Cola Company. The copyrights were easy to find on both websites. The information found on Coke’s website is much clearer than that which is found on the Pepsi website. On Pepsi.com it is harder to find what you are looking for, but Coke makes it easy to find information. Both websites are free of errors. Both companies have the responsibility for the accuracy of the material. Coke and Pepsi websites make sure they have all their information right before they post it. Both websites information is for public services so people can find out information about their product. The information on both website is for advertising purposes only not for selling their products. There is no other companies’ information on either of these websites.

As the Coca Cola company has come a long way from advertising a few servings of sparkling drinks in a pharmacy, to a worldwide business. Coca Cola’s loyalty to remain at the front of the shifting public values in increasing their promotion tactics has confirmed to their plus. Without any confusion The Coca Cola Company has developed all the basics necessary to run a multimillion, worldwide venture and it refreshes all the people that come in contact their

From their innovative products to their large global involvement, PepsiCo is a company that is constantly growing and shaping the industry. It is a leading food and beverage company that operates as a manufacturing service as it makes it’s own products and distributes them. PepsiCo’s current Chairman is Indra K. Nooyi and their headquarters are in Purchase, New York. The corporation has around 274,000 employees and PepsiCo is regarded very highly on multiple Forbes lists and is extremely popular around the globe. The company PepsiCo was established after the merge of both Pepsi-Cola and Frito-Lay in 1965. The original beverage company, Pepsi-Cola, was created in the late nineteenth century. It is known as a mainly beverage focused company, but there are many more brands and products associated with PepsiCo other than beverages and it has an extremely diverse portfolio. Some of their brands are Gatorade, Doritos, Quaker, and Lay’s. PepsiCo is regarded as having monopolistic competition despite Pepsi and Coke indefinitely controlling the beverage industry, making it extremely difficult for others to join the industry. These two companies have large tension between each other and product differentiation is a large part of their respective competitive strategies. Although their products are not much different from each other, they are perceived to differ from each other in order to persuade consumers to lean towards either company.

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.

Belch and Belch (2001) stated that the ultimate goal of an organization is to create brand loyalty, which in return, ensures continued patronage. Pepsi Cola is one of the world’s most popular drinks holding about 29.3% of the entire fizzy drinks market (Esterel, 2011). Pepsi cola is a brand known for reinventing itself with its various logo changes. These rebranding campaigns have been strategically positioned to keep the Pepsi brand relevant within its target audience, the youth. Pepsi still desires to be perceived as trendy, and appealing to the younger generation. The rebranding campaigns are meant to appeal to the forth-coming generation and eventually create brand loyalty. Pepsi have adopted a brand campaign set to distinguish them from other brands. They present the brand as a contemporary product as opposed to a classic relic and thus they grab the attention of the youth. It is therefore very important to understand the loyalty consumers have towards a “brand” that has undergone several changes that include facelifts and general rebranding. It should however be noted that any one of these evolutionary trends will always have consequences. It would be interesting to unravel how much of a success Pepsi has achieved over the years especially with its most recent rebranding