Pepsi Product Mix

PepsiCo, Inc. operates as a food and beverage company worldwide. Through its operations, authorized bottlers, contract manufacturers and other partners, the company makes, markets, sells, and distributes various foods and beverages, serving customers and consumers in approximately 200 countries and territories. The company also owns Frito-Lay company and Quaker Oats. It has bottling and distribution facilities in Asia, North

In the last few years Pepsi has tried a variety of advertising campaigns; they targeted the youth and tried to throw Pepsi challenge which attracted many youths to try their product during the years 1984 to 1991. For the following year 1992 they used the slogan “Be young have fun, Drink Pepsi’’ followed by “Change the game’’ from the year 1998-2012. They used a variety of slogans to attract a lot of people and their main target has always been the youth. Pepsi had many Celebrities as their brand ambassador who promoted their drinks. Some of the famous personalities involved were Michael Jackson, American rock band Van Helen

PepsiCo is one of the largest U.S based food and beverage companies. With a strong heritage. What is now, PepsiCo was first established in the late 1800’s. What started as a small one-man operation has grown into a food and beverage megabrand, with strong competition from both sectors of the food and beverage industry. With fierce competition from companies such as Coca-Cola, Kraft foods and ConAgra, PepsiCo must continue to innovate while providing customers with quality products that are priced competitively to remain relevant.

For sports, I will be looking at the NBA as the sponsee and Pepsi Co as the new food and beverage sponsor. According to an article in Fortune Magazine titled “PepsiCo nabs NBA sponsorship rights from Coca-Cola” by Beth Kowitt. She states, the terms or the duration are not being disclosed, but the deal is worth significantly more than the previous deal with Coca-Cola. The new agreement also covers the WNBA, NBA Development League, and USA Basketball. Tingyi, PepsiCo’s partner in China, will be the exclusive partner of the NBA in China through its Master Kong brand (Kowitt, B., 2015). This is a good fit. It will give exposure to PepsiCo’s other brand. The NBA deal for PepsiCo is not the usual; Mountain Dew, rather than Pepsi soda will take the headliner. PepsiCo’s Aquafina, Brisk, Doritos, and Ruffles brands will be featured in this new deal (Kowitt, B., 2015). The primary goal of sponsorship for PepsiCo is to create greater awareness. Unlike Coca-Cola,

For sports is will be looking at the NBA as the sponsee and its new food and beverage sponsor Pepsi Co. According to an article in Fortune Magazine titled “PepsiCo nabs NBA sponsorship rights from Coca-Cola “by Beth Kowitt. She states, the terms or the duration are not being disclosed, but the deal is worth significantly more than the previous deal with Coca-Cola. The new agreement also covers the WNBA, NBA Development League, and USA Basketball. Tingyi, PepsiCo’s partner in China, will be the exclusive partner of the NBA in China through its Master Kong brand (Kowitt, B., 2015). This is a good fit. It will give exposure to PepsiCo’s other brand. The NBA deal for PepsiCo is not the usual; Mountain Dew, rather than Pepsi soda will take the headliner. PepsiCo’s Aquafina, Brisk, Doritos, and Ruffles brands will be featured in this new deal (Kowitt, B., 2015). The primary goal of sponsorship PepsiCo is intending to accomplish is creating greater awareness.

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

The title says it all, “Pepsi to Replace Coke as NBA's Official Sponsor.” Pepsi has signed a new marketing deal with the national basketball association, also known as they NBA. Pepsi will be the leagues exclusive food and beverage sponsor, which will result in removal of all Coca-Cola products off the concession stands. Pepsi will have the right to promote its Mountain Dew, Aquafina, Brisk, Doritos and Ruffles brands during every NBA game. Pepsi has now acquired sponsorship in every major league sport such as, the National Hockey League, National Basketball Association, National Football League and Major League Baseball. Coca Cola has decided to opt out to sponsor the National Basketball Association and instead to focus on individual players

Pepsi has plants in about 200 countries and has most of its business in United States. They have six divisions in operation internationally.

Pepsi usually use the sports to market its products. The marketing campaign for Pepsi mainly depends on the sports

PepsiCo Inc. is an American multinational foods and beverage manufacturer. It is headquartered in Purchase, New York and operates in more than 200 countries around the Globe. It is one of the world's leading brands in the beverages and grain-based snack foods industry. It was incorporated in 1965 in North Carolina by Donald Kendall and Herman Lay. The main product offerings by PepsiCo Inc. include soft drinks, energy drinks, coffee drinks, breakfast bars, cereal, rice snacks, side dishes, sports nutrition, and bottled water. The most recognized brands of the company are Pepsi, Starbucks, Quaker, Lay's, Mountain Dew, Mirinda, Gatorade, Aquafina, Lipton, Frito-Lay, Brisk, Tropicana,

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

Pepsi-branded products will be sold on shelves in each mini- to super-stores and online retailers.

Pepsi-Cola brand is a brand that has been established within the refreshment industry since the 19th century. Pepsi pride the business of consumer products in beverages and snacks, on being one of the best in the world. They seek

PepsiCo has a wide variety of product lines in the Indian market.PepsiCo beverage brands are classified into three main lines as

Pepsi Co 's assignment taken as a whole is to amplify the value of its shareholder 's investment through sales intensification, expenditure gearshift and prudent investment of resources (Bongiorno, 1996, p 71). In this pose, Pepsi believes that its moneymaking triumph depends on providing safe and quality drink to its consumers and customers while adhering to the highest standards of truthfulness. Pepsi Co 's product portfolio encompasses sixteen labels that produce enough cash for the company. The most popular of these brands include Pepsi Cola, and Mountain Dew.