Pepsi Product Mix

1983 Words Jan 15th, 2011 8 Pages
PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad's Drink)
June 16, 1903 (as Pepsi-Cola)
1961 (as Pepsi) | Related products | Coca-Cola
Fanta
Dr Pepper
Sprite (soft drink)
Irn Bru
Cola Turka
Big Cola | Website | http://pepsi.com/ |

Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.
In October 2008, Pepsi announced that it would be
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In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier.
Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer.
Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team are just one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing.

History

PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $39 billion and over 185,000 employees. Take a journey through our past and see the key milestones that define PepsiCo.
2008 Milestones

* PepsiCo Foundation announces two major new grants to WaterPartners and Safe Water Network programs to provide access to safe water and sanitation in developing countries * PepsiCo Again Named to the Dow Jones Sustainability Index * PepsiCo Agrees to Buy Bulgaria's Leading Nuts and Seeds Company * PepsiCo Announces Initiatives With the Earth
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