Pepsi Strategic Management Case Study Essay

     PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and

Marketed as more than a soft drink but a digestive aid and energy drink with the slogan “delicious and healthful,” sales from Brad’s Drink,” which would later become Pepsi Cola were positive (Harding). Bradham moved the business to a New Bern, NC warehouse in 1903 spurred by the bustling sales at his drugstore. In 1905 Pepsi Cola establishes its first bottling franchises in Durham and Charlotte, NC. The Charlotte branch owned by Henry Fowler puts the first motorized Pepsi-Cola truck on the highway with the slogan “delicious and healthful,’ painted on the side, people considered him crazy because

The Coca-Cola company has been in business since its inventor began selling it in drug stores in 1886 (The Coca-Cola Company, 2009). Pepsi-Cola was invented a short time later in 1898, but at the time it was called “Brad’s drink.” It was later renamed Pepsi-Cola in 1902 (Butler, 2006). Since those early days when the sodas were invented, Coca-Cola and Pepsi have been in competition with each other for the domination of the world’s soda market. Over the course of more than a century, sales have continued to rise for both companies, and they both consistently earn a profit. Both companies

In 1898, Caleb Bradham which was a pharmacist invented pepsi-cola beverage. It was first called the “Brad Drink”. Then its named changed into Pepsi, however some parts of North America called in Pepsi-Cola.

In 1866 the curiosity of a pharmacist from the state of Atlanta by the name of Dr. John S. Pemberton led to him creating a beverage with a distinctive taste. The taste was so distinctive that it was immediately questioned if it can be sold in soda fountains. Dr. Pemberton then took his distinctive tasting beverage to a very good friend of his, Frank M. Robinson who was also a pharmacist. They both agreed to add carbonated water and sampled the drink around for reviews. After they received positive reviews on their new drink they decide to take things to the next level and become business partners. They agreed to sell their drink in the market and named the drink Coca-Cola. They also created its trademarked logo, which is still used today.

Today’s most popular drink was not a drink that was thought of and brought to existence. It was made almost by accident. One with a love for medicine and with a background in pharmacy mixed a few components together and with one taste from his buddies, created what today still stands strong as a powerhouse in the soft drink market. With his new drink becoming so popular, Bradham decided to pursue a whole new vision. Medicine was now behind him, and now he focused his attention on bringing up Pepsi cola to the masses. In 1902 Bradham decided to turn his pharmacy over to his assistant and dedicate his time to making Pepsi Cola his business. On September 23rd of 1902 he filed to register Pepsi Cola as his trade mark (this is the earliest dated document of the history of the company). In December 1902 Bradham formed the Pepsi Cola Company, a corporation under the laws of North Carolina. In 1903 on June 16th the U.S. Patent Office accepted the mark and Pepsi Cola was registered. Pepsi Cola was now a fully functioning company. (Copeland,

Pepsi started its journey in 1998.It was invented by a pharmacist named ‘Caleb bardham’. This brand is operating business in more than 200 countries.

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

Pepsi Co started in 1965 and became one of the world 's highest end user product businesses with a number of important and precious trademarks (Bongiorno, 1996, p 70).

PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

Project topic: An analyze and evaluate the business and financial performance of the PepsiCo for the years 2013-2016.

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

Pepsi Co started in 1965 and became one of the world 's highest end user product businesses with a number of important and precious trademarks (Bongiorno, 1996, p 70).