Pepsi and Its Competitors

PepsiCo, Inc., one of American largest food and beverage icon took its name in 1965, when Pepsi-Cola Company merged with Frito-Lay, Inc. As one of the largest food and beverage companies in the world, their mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. The author was given the task to choose two segments of the general environment that would rank highest in the influence on the corporation and to assess how these segments affect the PepsiCo. Inc., and the industry in which it operates.

PepsiCo is one of the largest U.S based food and beverage companies. With a strong heritage. What is now, PepsiCo was first established in the late 1800’s. What started as a small one-man operation has grown into a food and beverage megabrand, with strong competition from both sectors of the food and beverage industry. With fierce competition from companies such as Coca-Cola, Kraft foods and ConAgra, PepsiCo must continue to innovate while providing customers with quality products that are priced competitively to remain relevant.

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

Coca-Cola and Pepsi were fought over for a very long time in the carbonated soft drink beverage industry. Today, I will used AFI framework to analyze Cola-Cola performance and find out how did this company deal with the decline in the CSD consumption and its rivalry.

I selected PepsiCo for my MNC research due to the fact that PepsiCo is a world leader in convenient food and beverages that manufacture, market, distribute and sell a wide variety of beverages, foods and snacks, serving consumers in almost every part of the world. PepsiCo operates under six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe (Europe) and PepsiCo Asia, Middle East and Africa (AMEA). All of the mentioned segments are registered under one symbol “PEP” whose shares are traded on the New York Stock Exchange, Chicago Stock Exchange and SIX Swiss Exchange. Since 49% of PepsiCo’s operations are outside of the U.S. that generates a significant portion of the company’s net revenue, PepsiCo selected the currency of its foreign subsidiaries in which they generally operate as its functional currency, which is translated into US dollars on the company’s financial statements. I have found that two major players, PepsiCo and Coca-Cola dominate the non-alcoholic beverage industry around the world. There is tremendous competition within a relatively slowing industry and PepsiCo currently controls nearly 21% of the industry with its Frito- Lay segment alone controls 60% of the U.S snack-food market.

Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

The beverages segment primarily produces its soft drinks such as Pepsi, Mountain Dew, Tropicana, Lipton tea and other brands worldwide and 7-UP outside the U.S. markets. These are positioned in close competition with Coca-Cola Inc. of USA. Coca-Cola gets most of their profits of around 80 percent for International operations while PepsiCo gets 6 percent profits. In a joint venture with spray juice products PepsiCo also manufactures and distributes fruit juices.

Coca-Cola and Pepsi are two of the most popular drinks in the world. The strong competition between both began in the seventies and was even dubbed The “Cola Wars” and continues even to present day.

Coca Cola and Pepsi have been at odds ever since they started out at the turn of the century. Coca Cola had an early advantage but Pepsi managed to gain a strong hold in its respective markets and together the two of them have squeezed almost every other competitor out of the market. They have both, over the years, found ways to diversify their holdings and lower costs of production, seemingly steered, not by innovation or forward thinking, but as a direct response to market fluctuations and dips. Instead of foreseeing potential markets that could be accessed early, Coca Cola waited until it was desperate and floundering to make a decision. Pepsi also lacked a significant amount of foresight but were able to make smarter business decisions

The company that we have chosen to analyze is Pepsi. Pepsi is a brand of its parent company PepsiCo, which has a New York stock exchange symbol of PEP. Including Pepsi, PepsiCo is comprised of 22 brands in the food and beverage industry. Those brands include Lay’s, Gatorade, Quaker, Doritos, and Mountain Dew just to name a few. Even though PepsiCo has a small presence in the food industry, it is a major player in the beverage industry.

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

Pepsi-Cola brand is a brand that has been established within the refreshment industry since the 19th century. Pepsi pride the business of consumer products in beverages and snacks, on being one of the best in the world. They seek

PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories.

PepsiCo is a large company which conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange