Pepsico Case Study

PepsiCo is one of the largest U.S based food and beverage companies. With a strong heritage. What is now, PepsiCo was first established in the late 1800’s. What started as a small one-man operation has grown into a food and beverage megabrand, with strong competition from both sectors of the food and beverage industry. With fierce competition from companies such as Coca-Cola, Kraft foods and ConAgra, PepsiCo must continue to innovate while providing customers with quality products that are priced competitively to remain relevant.

By consulting the above graphs and charts it can be concluded that Pepsi has been a strong competitor to Coke and that throughout history they have been performing at comparable rates. Each has a similar background and customer base, but there are some differences between the two companies and their individual performance overall. It is clear that Pepsi holds a major stake in the market and is somewhat ahead of Coca-Cola in market share and productivity. Although both companies appear to be competing neck-to-neck Pepsi appears to be performing at a slightly higher rate than Coke, despite the popularity of both. Coke is wildly popular and is considered an American institution, but many seek different tastes and this is where Pepsi has been taking some of the market share as some consumers opt for Pepsi as their choice of beverage.

Pepsi is a soft drink manufactured and produced by PepsiCo Company. It is sold in places such as restaurants, retail stores, cinemas, schools and from vending machines. The drink was first made by pharmacist Caleb Bradham in New Bern, North Carolina in 1890s. The brand attained its trademark on June 16, 1903. There were many Pepsi products produced over the years since 1898.

Pepsi Cola was founded at the turn of the century by Caleb Bradham. Caleb Bradham was a New Bern, North Carolina pharmacist who formulated the ingredients for Pepsi Cola. Pepsi Cola beverage company now mass produces and markets nearly 250 refreshment beverages to retail, restaurants and food service customers in more than 170 countries and territories all around the world and generates revenue of more than 10 billion dollars. Although Pepsi Cola beverage company over the years has become diverse in fields such as the snack and restaurants industry, Pepsi Cola’s core business has been its highly successful business of beverages.

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.

Consequently, Carbonated drinks have viewed negatively by politicians, media, and legal agencies in the world. This drink causes negative affects to human such as obesity, diabetes, heart problems, and other negative affects to human critically. In order to generate its sales, Pepsi utilizes different sources to distribute its product. Restaurant’s chain, supply chains, and vending partners are the three essential components to support Pepsi business operations and distribution effectively. Media, TV, and radio ads are the great source to let consumers know about its products as well. Major sports tournament such as Supper bowl competitions, World Cup tournament, and Olympics allow Pepsi to introduce its products to sport fans and viewers effectively.

Pepsi is a soft drink sold in stores, restaurants and vending machines throughout the world. It is produced by the PepsiCo Company of Manhattan, New York. Originally it was introduced as a medicine in the late 19th century by Caleb bradham. Celeb bradham was a pharmacist and industrialist from Newbern, North Carolina he has developed the recipe for the soft drink Pepsi. As the cola was gaining popularity, He created the Pepsi cola company in 1902 and registered a patent for his introduced recipe in 1903. The Pepsi cola Company was first incorporated in the state of Delaware in 1919.

If Pepsi can gain competitive advantage in Pakistan, then why not in the world? Presentation and History:

In year 1965, PepsiCo Inc. is founded by Donald M. Kendall and Herman Lay. PepsiCo Inc. was merged by Pepsi-Cola and Frito-Lay in 1965. PepsiCo is an American multination industry that selling food and beverage. PepsiCo Inc. is the second-largest organisation that produces food and beverage in the world.

Pepsi was first introduced by pharmacist Caleb Bradham as "Brad 's Drink" in New Bern, North Carolina, United States, in 1893. In 1898, he changed the name to Pepsi Cola, naming it after Pepsin a digestive enzyme and kola nuts which were used in the recipe. The new name was trademarked on June 6th, 1903 with Bradham 's neighbor, an artist, designing the first Pepsi logo. The company went bankrupt in 1923 and was bought by Charles G of the Loft Candy Company in 1931.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

PepsiCo is rated the second biggest player in the global food and beverage industry (Ferguson, 2017). This rating means that they face stiff competition from rival companies like Coca-Cola and others in the industry. The strategy that PepsiCo has used over the years to stay competitive in the food and beverage industry is constructed from of two generic strategies cost leadership and broad differentiation (Ferguson, 2017). Utilization of this strategy has enabled PepsiCo to maintain its reputation and continual growth in the industry despite the highly competitive market (Ferguson, 2017).

PepsiCo, Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin, North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains, Bradham also bottled and sold the drink in his own stores. Later, he would shut down his drugstore and focus entirely on the soft drink enterprise. Over the next few years the company would grow, earning more and more distributors in its expansion. By 1910 the company had signed agreements with 250

2.) Critically analyze the strategy adopted by Pepsi to sell itself to the Indian government. Do you think the biggest factor responsible for the acceptance of its proposal by the regulatory authorities was its projection of its operations as the solution to many of Punjab’s problems? Why/Why not?

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.