Pepsico Diversification Strategy

1990 WordsApr 19, 20138 Pages
16 October 2012 Draft v1 Seitenzahlen einfügen, Inhaltsverzeichnis einfügen Pepsico’s Diversification Strategy in 2008 Discussion material 16 October 2012 16 October 2012 Draft v1 Contents Seitenzahlen einfügen Sections 1 2 3 4 5 6 7 Project Team Our understanding of PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations Q&A 1 16 October 2012 Draft v1 2.1 PepsiCo Overview Overview n n n n Acquisitions n Formed in 1965: merger Pepsi-Cola Company & Frito-Lay Inc. America mulinational food & beverage corporation Headquartered in United States, NY Manufacturing marketing & distribution of: – grain-based snack foods – salty snacks – beverages 1980‘ & 1990s…show more content…
t -à look in the book Trends & developments n Market share of snacks in the US 2007 General trends towards: – Healthier ingredients / products – No trans-fat – Vegetable / fruit snacks – Oatmeal products – Smaller packages – New flavors PepsiCo Kra4 Foods 21% 37% 12% 7% 1% 9% 5% 6% 2% Hershey Kellogg Master Foods General Mills Procter & Gamble Private label Others 2 16 October 2012 Draft v1 3.2 Beverage market Distribution of beverages in the US in 2007 by category PepsiCo managed to perform along with market trend and increased it’s revenues in the growing markets Tabelle 3% 4% 2% 1% 0% Carbonated so4 drinks BoKled water Fruit beverages 13% 48% Isotonic to drink tea Ready to drink tea Flavored and enhanced water Energy drinks 29% Trends & developments n Market share of carbonated soft-drinks in 2007 General trend goes away from high-calorie beverages and towards healthier and low-calorie beverages Increased demand of bottled water, ready to drink tea and energy drinks Sales of bottled water increased from 4.6bn to 8.8bn in 8 years SoBe Energy drinks only with negligible share in energy drink market Lipton RTD tea increase by 15% between 2006 and
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