Pepsico Inc. And Its Research Project

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A couple of weeks ago in the Media Report that we had to do, it was surprising to me that the bag of Sunflower Seed I bought was also under the branch of PepsiCo Inc. even though I thought that Lays was a pretty big brand itself. It was interesting to me because I have heard that there are actually only a few top brands that owns other smaller brands. At first I only thought that this was the case for meat and poultry products only, I did not think that would be for drinks, snacks, and other types of food to. When I learn about the PepsiCo Inc. and this research project, I decided that I would do some research in the PespiCo Inc. and learn more about them since they are a global icon, local icon, my favorite pop drink, and apparently some…show more content…
In 1971 Donald M. Kendall became the chairman of the board of directors when Herman W. Lay retired where he held the positions for 11 years. From there the companies starts to grow from there. In 1977, PepsiCo was able to bring Pizza Hut Inc. under its umbrella and a year after that Taco Bell. While PepsiCo Inc. is bringing more members to the corporations they also bring new products, they introduces the first soft drink that had real fruit juice (Slice also available in Diet) and also introducing Tostitos brand chips. PepsiCo Inc. did not stop there with their progress. From 1980 – 1989, PepsiCo Inc. created caffeine-free colas; they also bought Kentucky Fried Chicken (KFC), Mug Root Beer, Walkers Crisps, and Smith Crisps. Not only that, but they were able to have a “space can”, which met that they had one of their cans tested aboard a space shuttle. PepsiCo Inc. did not stop there and that is shown through their accomplishment from 1990 – 1999. Two drinks that is popular was introduce in this time frame one of which was a tea base drink and that was a corporations between Pepsi-Cola and Unilever. The second drink is from another well-known brand, Starbucks, which is a North American Coffee Partnership from PepsiCo Inc. with Starbucks. They also created the Aquafina, which is well known everywhere today. With all the products they produce we cannot forget about what PepsiCo Inc. does on the side like planning to buy Cracker Jack and then they also bought Tropicana
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