Pepsico Is A Global Food And Beverage Leader With Net Revenues

PepsiCo, Inc., one of American largest food and beverage icon took its name in 1965, when Pepsi-Cola Company merged with Frito-Lay, Inc. As one of the largest food and beverage companies in the world, their mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. The author was given the task to choose two segments of the general environment that would rank highest in the influence on the corporation and to assess how these segments affect the PepsiCo. Inc., and the industry in which it operates.

Based on my research, PepsiCo is an extremely ethical and socially responsible. PepsiCo bases their premise off of their values and philosophies as a reflection of the socially and environmentally responsible company they aspire to be. Every business decision that is made is based off of these philosophies and values. PepsiCo acknowledges their power and influences that they can make on different society’s and markets and use that to their advantage to make good and powerful actions to reflect on others. The company spends the extra time and steps to make sure that they fully understand what customers that they are dealing with and to be able to accomplish their needs and their desires in the products that they produce. PepsiCo’s mission is to, “be the world’s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to

Many brands and products fall under the PepsiCo umbrella. With over 22 brands generating at least $1 billion in retail sales, including Doritos chips, Quaker oatmeal, Gatorade sports drinks and Mountain Dew soda (Esterl ,2014). Less than half of PepsiCo’s sales are from the sale of soft drinks. Despite the fact that beverage sales make up less than half of all incoming revenue, PepsiCo is often seen as a soft drink manufacturer. (Trefis Team 2015).”

As a matter of fact, the companies are only striving to make a profit out of the obesity dilemma. They partnered up with Mrs. Obama’s “Let’s Move” campaign by altering their products to have reduced fat. However, this modification did not make the result any healthier. The food industries included additional sugar to the product to make it taste delicious, despite the absence of the reduced fat.

Soft drink producers have in the recent past faced stiff competition from upcoming substitute products: bottled mineral water, energy drinks, teas, juices and sport drinks. This trend has thrown companies such Pepsi Co. back to the drawing board to regain their grip on the market. Pepsi Co. recently introduced "Pepsi Next" a mid-calorie beverage in their line of products. Success in attracting demand for the product needs a promotional strategy that incorporates consumer needs embracing the global trends in technology and life style. An understanding of the consumer

The World Health Organization’s particular purpose is to help build a better, and more healthier future for more than 150 countries, working side by side with the government and other participants to ensure that everyone remains healthy. Nevertheless, How can such a world known, life changing organization ensure this if they partner up with sugary filled companies like Coca-Cola. The average american consumes about 22.2 teaspoons of sugar. The WHO organization's advertises that americans should take about a fraction of that amount. The amount of sugar in Coca-cola is about 40 grams, which is about 10 teaspoons. If the World Health Organization really wanted to advocate for health in America they wouldn’t be partnering up with a company that factors in the very reason that many people will become sick and

hide secrets among some of the top selling products that may not be healthy for the average

Bolman and Deals four frames of organizations (1997) provide a foundation to determine how an organization functions and examine how operating within a certain frame may benefit or adversely affect an organization. In analyzing PepsiCo as an organization through Bolman and Deal?s (1997) frames of organizations the key elements of the structural and human resource frames as well as a review the Strengths, Weaknesses, Opportunities, and Threats that may affect Pepsi Co as an organization will be addressed.

It is no secret that one of America’s biggest health concerns is obesity. Sugar has been linked as one of the greatest causes of obesity. The amount of daily sugar intake has increased over the past years and with it so has it’s health risks. The food industry is now adding additional sugar to their products. Many of the big named companies are great contributors to the obesity rate in the United States. Those with the greatest impact are soda companies. These sugary drinks are a major contributor to this epidemic. Sadly, many people are unaware of the consequences that excessive sugar can cause. Therefore, soda companies should add to the beverages that contain

Coca-Cola is shifting its product strategy to develop healthy beverages. “Minnick’s ambitions, if they hold, would utterly redefine Coca-Cola’s image as a purveyor of sugar-laden junk that you should’ve give your kids” (Carvens & Piercy, 2009). Entering a healthy-beverage market segment can potentially improve as well as expand Coca-Cola image. The new market segment will reel in even more consumers for the company, only

Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added)

In the American supermarket, we have access to an array of food products. These products, in most cases, appeal to our baser needs to eat items rich in flavor. For example, McDonald’s commercials prey on our weaknesses; depicting a slender man or woman of reasonable attractiveness eating their product, a succulent hamburger composed of what they claim to be fresh ingredients. Many people assume that these items, because they are sold in the supermarket, are generally healthy but this is far from the truth. In reality, the corporations producing the food we consume have a blatant disregard for the healthiness of the product nor the consumer. The major food corporations that produce these products pose a threat to our health, attested by the

If three adults are standing in a room, one of them is proven to be obese. The Center for Disease Control and Prevention defines obesity as when one’s weight is higher than what is considered healthy, given their height. According to the National Center for Health Statistics, 33% of adults are obese and 16% of children are obese. Obesity rates have not always been like this, from 1999 to 2014, there was a 20% increase in the amount of adults who were obese. This growing rate does not show any signs of declining or slowing down. These high obesity rates are caused by many things, but a big factor is the false advertising used on products to make them seem healthier or more nutritious. To reduce the growing rates of obesity in this country, the FDA should require major food companies, like PepsiCo, to advertise their products honestly. PepsiCo should eliminate false advertising through commercials and social media, remove the misleading labels put on products and stop enticing children and teens into buying their products.

As the breadth of our scientific knowledge and understanding continues to grow, the corporate world is faced with the challenge of responding to unfavorable results. For example, sodas were originally marketed to the public as health drinks, appropriate for the smallest baby. As a result of recent scientific research, the public has instead come to view the soda industry as one of the key players in the obesity epidemic facing western society. How has the industry responded when faced with increasing evidence that their product does the exact opposite of its original claims? To answer this question I have analyzed the evolution of ads marketing sodas, particularly Coca Cola. In addition, I’ve researched different marketing and health articles written about the soda industry and its affect on public health., and what the industry’s responses have been to the changing landscape. Through this research I’ve found conflicting results. While the soda industry has made an effort towards producing healthier products, they have also, in part, refused to take responsibility for the health effects of their sodas, constantly shifting the blame onto others. In order to properly combat obesity, it is necessary to see what the manufacturers of products proven to be harmful to our health are doing to combat this issue.

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.