Pepsico : The Company That Will Be Getting Investigated Based On Their Lobbying Tactics

Based on my research, PepsiCo is an extremely ethical and socially responsible. PepsiCo bases their premise off of their values and philosophies as a reflection of the socially and environmentally responsible company they aspire to be. Every business decision that is made is based off of these philosophies and values. PepsiCo acknowledges their power and influences that they can make on different society’s and markets and use that to their advantage to make good and powerful actions to reflect on others. The company spends the extra time and steps to make sure that they fully understand what customers that they are dealing with and to be able to accomplish their needs and their desires in the products that they produce. PepsiCo’s mission is to, “be the world’s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to

Product dependence: PepsiCo products are only present in the food and beverage industry which could prove harmful in the long run (Bhasin, 2017). In order to become a true global leader PepsiCo needs to diversify their business into other product segments (Bhasin, 2017).

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes twenty-two brands that generate more than $1 billion each in annual retail sales. PepsiCo’s main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of foods and beverages that are consumed throughout the world. It currently holds 36 percent of the total snack-food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry. The products are classified under three main categories are “Good for You”, “Better for You” and “Fun for You”. “Good for You” category includes brands like Aquafina, Trop 50, Quaker Oats, Naked Juice, etc. “Good For You”

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

CEO of PepsiCo, Indra Nooyi, indicates that the world is a cycle of unprecedented change, and that all must change (You Tube, 2017). Therefore, restructuring its performances with a purpose provides PepsiCo the opportunity to transform its product portfolio, the planet, and its people. Pepsi implements organizational changes that create a divisional, regional that heightens integration of its global operations structure, which differs from its previous top-down hierarchy structure (Ezz, 2017). The changes enhance how Pepsi generates its products to leverage profitability. These organizational changes, includes focuses that reach its regional market needs, constructing corporate control over its global structure; nonetheless, creates disadvantages, and limits flexibility (Dudovskuiy, 2016). For instance, the single global division limits response time to its Frito-Lay market. According to Dudovskuiy (2016), by division of this single global unit into regional markets, “PepsiCo could enhance its responses to market variations around the world.” Additionally, this provides PepsiCo an opportunity to grow its food brand within the industry, through offers of healthier competitive product line. According to Wharton (2012), “companies can be socially responsible, provide more nutrition and healthier products and still be profitable, but it requires careful management of board and Wall Street expectations.”

PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals, grain-based products, and breakfast condiments. Strategies that kept their brands at the top were tied to new product innovation, close relationships with distribution allies, international expansion, and strategic acquisitions. A new element of PepsiCo’s corporate strategy was product reformulations to make snack

Introduction Pepsico Inc. is an American multinational food, snack and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.

In spite of PepsiCo’s commitment to ethical behavior, the organization has been or perceived as being involved with unethical practices over the years. India, having the longest running allegations, criticized Pepsi of having high levels of toxins and pesticides in the water used by Pepsi soft drinks. Although Pepsi has denied these allegations, the company still has significant challenges with the perception from the stakeholders. Another

PepsiCo has significant holdings in the snack food industry including brands such as Tostitos, Lays, Ruffles, Cheetos, Sabra, and Quaker just to name a few (PepsiCo, 2016a). Much like Coca-Cola, PepsiCo’s business is seasonal as cold drinks have increased sales in the summer, whereas warm drinks have higher sales in the winter (PepsiCo, 2016a). PepsiCo’s diversification in the snack foods industry does provide some balance.

Bargaining power of PepsiCo suppliers is insignificant. The main ingredients used by PepsiCo to produce its beverages, food and snacks include apple, orange and pineapple juice and other juice concentrates, aspartame, corn, corn sweeteners, flavorings, flour, grapefruit and other fruits, oats, oranges, potatoes, raw milk, rice, seasonings, sucralose, sugar, vegetable and essential oils,

Political processes does not crash search for opportunities to expand business even in difficult period , Laws and regulations may change due to political, economic or social events , Political pressure to increase taxes to make resolving tax problems more difficult in pepsico . Changes in the legal and regulatory environment that can restrict the company's business activities they could be adversely affected if we are unable

You’ll either love them or hate them, PepsiCo has grown over the years with different brands becoming a dominate company is the food and drink industry. In recent years they have been getting a bad reputation due to their unhealthy drinks and foods. In a 20 ounce bottle of Pepsi, there is 13.8 teaspoons of sugar. “Two out of three adults and one of three children in the United States are overweight or obese.” Studies have shown that the number of health problems that are related to obesity is due to the increased consumption of sugary drinks. High sugar drinks are being compared to cigarettes, along with fast food restaurants that are high in fat. I will discuss how PepsiCo became a leader in the beverage industry by looking into

PepsiCo, Inc. (PEP), whose corporate headquarters is located in Purchase, NY was incorporated in Delaware in 1919 and then reincorporated on November 13, 1986. It is a globally known food and beverage company. The current CEO is Indra K Nooyi. The company manufactures, markets, sells and distributes a variety of beverages and foods in more than 200 countries. These beverages and foods consist of carbonated and non-carbonated beverages, savory snacks, breakfast foods and much more. Of their many brands, 22 of them generate more than $1 billion in estimated annual retail sales. Some of these brands are Gatorade, Tropicana, Pepsi, Aquafina, Quaker, Tostitos and Lays. PepsiCo operates in North America (Canada included), Mexico, Europe, Asia, Middle East, Africa and even Russia. The company is a leading beverage and food company in the world with many respected brands. PepsiCo has continued to grow over the last decade and a big reason for this is their marketing and management.

Pepsi Company is among the leading beverage and snack company that is found in the United States. It is affected by several environmental factors that have an impact on its marketing decisions. These are factors that have to be addressed to ensure that the Pepsi products are successful in the global and international markets. These include;

PepsiCo, Inc. is among the most successful consumer products companies in the world, with 1999 revenues of over $20 billion and 116,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories. Some of PepsiCo 's brand names are 100 years old, but the corporation is relatively young. PepsiCo, Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.