Kendall Jenning Pepsi's Share A Coke With The World

In this ad, it is clear that there are a variety of different races and cultures all standing together happily singing and each holding a Coke. The depiction of the people helps to give the idea that coke will unite everyone. Together, they even sing, “I’d like to buy the world a coke and keep it company” (Hilltop Ad). These words help convince the audience that buying a Coke for your neighbor will make peace between everyone. This ad creates the idea that the Coke is a symbol for peace and unity between everyone.

In this ad it reads, “ One child is holding something that’s been banned in America to protect them. Guess which one.” It again gets straight to the point and is very blunt in its statement. There is no guessing what they are referencing or what their point is in this

Pepsi uses ethos in this ad. They first show a Pepsi symbol in the middle square of the image. This is a well-known symbol as this is a well known and it does not fail to catch the viewer's attention. They also have what looks like a party scene in the background featuring six celebrities. The Celebrities (One Direction and Drew Brees) makes the ad more credible because they stand as a credible source. As this ad was published in 2012, which is also the year that One Direction had hit it big and was on their first world tour. Also, Drew Brees was having a good year, according to NFL.com. Drew had an average of 7.7 on his passing and a 0.3 on rushing. As Harry Styles, Niall Horan, Liam Payne, Louis Tomlinson, Zayn Malik, and Drew Brees all

In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).

Because the statement is an enthymeme, shown through the above breakdown, it is also an appeal to logos. When American citizens are exposed to the slogan, their minds will draw conclusions from what is not being said. Then, when the blanks are filled in, what is not being said has as much emotional impact as what is being said, and can form more closely to the specific person being targeted. The following paragraph will explain the pathetic response triggered in relation to each element of the

The Ad "LICRA Babies Challenge Racism" depicts different ethnicities of children and their assumed stereotypical outlook on life. They use different races of children to show how society, and perhaps even the certain races themselves, views their outlook on life and the slim life options of what their future careers may be. They line up the babies in basic hospital bassinets, basic hospital blankets, and basic hospital toys; the only differences are the babies race and the little outfits they are in. They are calling to attention the point that skin color should not dictate a career or any other aspect of a child's future.

The advertisement “I’d like to buy the world a Coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring equality to United States citizens and bring the world closer together. The commercial “I’d like to buy the world a Coke” was the most expensive advertisement in the 70’s costing up to $250,000, which can prove to the world that Coke spent a lot of money trying to show the United States Citizens that equality is really important especially in 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a Coke” was a perfect example of how to show to United States citizens that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a Coke.”

In the commercial we see Kendall Jenner in a middle of a photo shoot during an unknown protest. It is unclear what the protesters are marching for but we see signs and symbols with peace and love. We can see that Pepsi used pathos to try and get there point across. They used music and the group of protesters working together marching in what they believe in, to appeal to the emotional side of their audience. Jenner stops her photoshoot after a young man courage her to join the march. She rips off her blonde wig, wipes of her lipstick, grabbed a can of Pepsi

It is clear throughout the ad that the ultimate goal of this production is to help those who are being affected by the domestic violence issue around the world. We see this through the powerful statements being used in the text next to the photo. The statements like “the only illusion are if you think it was her choice” and “stop abuse against women”, this helps to convey the feelings needed in order to realize that show their desire to

By adding historical context into her writing, Rubin explains the attitudes and conditions that were present during the 1950s, and how Coke used these attitudes and conditions to promote their product and symbolize it with optimism and energy, as well as target their product towards the highest valued group of people at that time. For example, Rubin points out how the vast majority of people in the ad are white males dresses as service men, blue collar workers, and business men. Also, Rubin points out that because of the war this was the largest, and highest valued group of people in America. By including this information into her writing, it helps support her claims about how Coke uses the ad to effectively promote its product to the most profitable demographic in the

The advertisement “I’d like to buy the world a coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring the world together as one. The commercial “I’d like to buy the world a coke” was the most expensive advertisement used in the 70’s which can prove to the world that Coke spent a lot of money trying to show the world that equality is really important especially in 1971. When “I’d like to buy the world a coke” was made In 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a coke” was a perfect way to show the world that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a coke.”

One of the very first people we met at the beginning of the advertisement is a girl, later we learn her name to Pheeyo Aung, talking about living in a garage. This specific part of the video shows how logos is being used. By telling us about her living conditions before by showing us pictures of her family. She even tries not to cry while trying to talk about wanting to have a real living space and get out of the garage she was in. Although she was very emotional during this section of the advertisement, the audience see what she was really living like. We get a feel of how she was living, and it was not something she was just told to say.

In the SNL, commercial they do a behind the scenes parody of the controversial Pepsi ad. They do a deep dive inside the eyes of the man with the “master” plan. The directors plan was to make a commercial depicting a protest of peace.

This controversial 1:30 min. advertisement was targeted towards those who are unsure about current immigration issues in the United States. The advertisement shows a family of a single mother and her daughter who live in poverty in either Mexico or a Latin-American country trying to find a better life for themselves in the United States. Even though the entire advertisement is cut into two portions, the mother and her daughter are able to travel by foot, motorcycle, train, and truck to an open field by the end of the first half of the advertisement. This advertisement also shows the mother and daughter crossing rivers, sleeping outside, and making fires to do what countless others have died trying to attempt. Throughout the advertisement, the use of music, the contrast between light and darkness in the advertisement, and the symbolism of features in the advertisement they travel upon illustrate how difficult and perilous the expedition to liberty truly

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.