Pepsi uses ethos in this ad. They first show a Pepsi symbol in the middle square of the image. This is a well-known symbol as this is a well known and it does not fail to catch the viewer's attention. They also have what looks like a party scene in the background featuring six celebrities. The Celebrities (One Direction and Drew Brees) makes the ad more credible because they stand as a credible source. As this ad was published in 2012, which is also the year that One Direction had hit it big and was on their first world tour. Also, Drew Brees was having a good year, according to NFL.com. Drew had an average of 7.7 on his passing and a 0.3 on rushing. As Harry Styles, Niall Horan, Liam Payne, Louis Tomlinson, Zayn Malik, and Drew Brees all
In this ad sequence, they use athletes to try to get consumers interested in their product. They use extreme athletes, who of course, perform extreme activities. For example, they use Kyle Maynard, who is a mountaineer with no legs and no arms. He is the first quadruple amputee to ascend Mountain Kilimanjaro without the aid of prosthetics. In the ad we see him escalating a Mountain. After that, they use Chris Mossier, the first transgender to make it into national men's team. Finally, in the third ad we can see Madonna Buder and 86 year old nun. She is a senior Olympian thriathlete. She has the world record for being the oldest person to ever finish an Ironman. I think this appeals so well to the audience because using this type of eccentric athletes make the audience to watch it through the end, to see the conclusion. It also makes them believe that if they use this brand it will give them sort of power to achieve what they have always wanted. Because let's be realistic, we all have at least a dream in life, and to see that these people manage to achieve it even against adversity its
In this ad it reads, “ One child is holding something that’s been banned in America to protect them. Guess which one.” It again gets straight to the point and is very blunt in its statement. There is no guessing what they are referencing or what their point is in this
Visual Analysis of “I’d like to buy the world a coke” The advertisement “I’d like to buy the world a coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring the world together as one. The commercial “I’d like to buy the world a coke” was the most expensive advertisement used in the 70’s which can prove to the world that Coke spent a lot of money trying to show the world that equality is really important especially in 1971. When “I’d like to buy the world a coke” was made In 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a coke” was a perfect way to show the world that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a coke.”
In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).
Because the statement is an enthymeme, shown through the above breakdown, it is also an appeal to logos. When American citizens are exposed to the slogan, their minds will draw conclusions from what is not being said. Then, when the blanks are filled in, what is not being said has as much emotional impact as what is being said, and can form more closely to the specific person being targeted. The following paragraph will explain the pathetic response triggered in relation to each element of the
The Ad "LICRA Babies Challenge Racism" depicts different ethnicities of children and their assumed stereotypical outlook on life. They use different races of children to show how society, and perhaps even the certain races themselves, views their outlook on life and the slim life options of what their future careers may be. They line up the babies in basic hospital bassinets, basic hospital blankets, and basic hospital toys; the only differences are the babies race and the little outfits they are in. They are calling to attention the point that skin color should not dictate a career or any other aspect of a child's future.
The advertisement could approach its viewers in a more light hearted manner. By using a celebrity endorsement appeal, the targeted audience would want to be more like the person purchasing the coffee. They would feel like they are getting approval from someone they admire. The other appeal that could have been used was bandwagon. By using bandwagon, the targeted audience would feel pressured into buying the product. They would feel like an outcast if they were the only one to not buy it, which is not how the 1950’s was at the time. Everyone wanted to be just like everyone else, whether it was by clothes, looks, appliances, food items, etc. No one wanted to stick out like a sore thumb because it was wrong. The advertisement also could have been improved changing the violent illustration to a celebrity using the product or a crowd of people going after the same product because of how desirable it
In the commercial we see Kendall Jenner in a middle of a photo shoot during an unknown protest. It is unclear what the protesters are marching for but we see signs and symbols with peace and love. We can see that Pepsi used pathos to try and get there point across. They used music and the group of protesters working together marching in what they believe in, to appeal to the emotional side of their audience. Jenner stops her photoshoot after a young man courage her to join the march. She rips off her blonde wig, wipes of her lipstick, grabbed a can of Pepsi
One of the very first people we met at the beginning of the advertisement is a girl, later we learn her name to Pheeyo Aung, talking about living in a garage. This specific part of the video shows how logos is being used. By telling us about her living conditions before by showing us pictures of her family. She even tries not to cry while trying to talk about wanting to have a real living space and get out of the garage she was in. Although she was very emotional during this section of the advertisement, the audience see what she was really living like. We get a feel of how she was living, and it was not something she was just told to say.
In this particular ad Pepsi recreated a scene of a protest, during a time in which the country was divided by the Black Lives Matter campaign. In Pepsi’s protest, people were smiling and laughing and the line of protest was very calm. When Kendall Jenner comes out of the crowd and hands the police officer a Pepsi, everything is immediately solved and everyone starts cheering. Viewers were impacted by this as they believed that Pepsi was trying to say that one can of soda could erase the tension and anger between protesters and police. In reality, the company told viewers, “Pepsi was trying to project a global message of unity, peace and understanding” (Smith). They want to inspire others to join together to create peace, just as Jenner did when she left her photoshoot to join the protest. Instead, the company sent a message that if a twenty-one-year-old model led the Black Lives Matter campaign with a can of Pepsi, everyone would get along. Activist DeRay McKesson told NBC News correspondent Gabe Gutierrez, "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place” (Smith). Viewers saw this ad as insensitive as it suggested that the Black Lives Matter protests were unimportant.
A rhetorical Through this, Trump is seeking to persuade his audience, United States Voters, to vote for him rather than Clinton. Throughout the entire commercial, Clinton is portrayed in a very negative light based on the things being said and the undesirable images of her. There are bolded facts shown across the screen that are not portraying Clinton in a positive perspective to show that she is corrupt. The Clinton Foundation, which she helped start and continues to run, is “the most corrupt enterprise in political history” (Trump 1). In this commercial, the rhetorical strategies pathos and logos are used. Pathos is used in the sense that the commercial appeals to the emotions of the viewer. Statements such as “sold out American workers,” “exploited Haitians in need,” and “Hillary Clinton only cares about money, power, and herself” (Trump Campaign) are intended to anger viewers and caused you to feel bad for American workers and Haitians, in turn causing an emotional response to the facts. This emotional response will begin to give people a negate opinion of Clinton. Logos is is used in the sense that everything being said throughout the entire commercial is pure facts. Every single explanation for how the Clintons became filthy rich is completely true, every single American worker and Haitian in need affected by Clinton have a story
This video began with a Cheerios commercial, which displayed a young girl of mixed race asking her Caucasian mother if Cheerios are actually good for your heart. Later, the little girl goes over to her father, who appears to be African American, and dumps the Cheerios on his chest. Next, children of different ages and races are questioned about their observations of the commercial. I immediately laughed at this commercial because it was so cute how the little girl thought the Cheerios would literally help her father by dumping them on his heart. This commercial was intended to portray a happy family that many viewers became upset about because of an interracial marriage being shown on public television. I enjoyed watching the kids react to
Visual Analysis of “I’d like to buy the world a Coke” The advertisement “I’d like to buy the world a Coke,” Written by Bill Backer, and published in July 1971, is an illustration of how Bill Backer was able to effectively use rhetoric in the commercial “I’d like to buy the world a coke.” Bill Backer was able to show great use of rhetoric by using adolescents, and showing how Coke can bring equality to United States citizens and bring the world closer together. The commercial “I’d like to buy the world a Coke” was the most expensive advertisement in the 70’s costing up to $250,000, which can prove to the world that Coke spent a lot of money trying to show the United States Citizens that equality is really important especially in 1971, it showed the significance of the message that was trying to be portrayed by Bill Backer Because In 1971 The United States was in the Vietnam War and there was a large amount of protest among adolescents. The commercial “I’d like to buy the world a Coke” was a perfect example of how to show to United States citizens that war is not what the world needs, instead what the world needs is to create equality among the world and those signs are portrayed in “I’d like to buy the world a Coke.”
The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any