Pepsodent (Marketing) Presentation Transcript

HPL is a mid-sized private label manufacturer of personal care goods. In 1992, the company acquired production assets from Simons Health and Beauty Products, and through increased efficiency had enjoyed growth within the sector. The company’s production is estimated to account for about 28% of the $4 billion sold in their product category, generating revenue of $681 million in 2007.

The company has launched a new line of products in a bid to improve its competitive edge in the retail industry. In addition, the new line of products aims at meeting the demands of customers at all levels. The new line of products includes products such as vegetables, deli services, kitchen essentials, designer clothes, and décor products. These products are targeted to a certain group of

Unilever Sri Lanka is multi-national company which providing 400 brands spanning 14 categories of home. The company product portfolio includes different worldly recognized brands such as Lipton, Knorr, Dove and Omo. Moreover, Unilever spend €1 billion every year for research and development and owning five laboratories around the world in order to encourage and explore mew things. Further, Unilever consider the customer research as vital part of the organization as it gives the feedback of customers about their current and new products. In present 174000 people work under the Unilever as employees and support thousands of distributors, contractors, and suppliers for their career. Thus, companys’ oral brands such as Mentadent, Peposodent and

The following report includes selected financial data analyzing the performance of our company Life Through the Lens for year 12. Included is our strategy for the current year, future initiatives for our four regions, our competitor analysis, and reasons our company has not been improving as well as we had projected. At the moment our company’s current position is not up to par with our previous years regarding where our company is standing among our competitors. Please refer to Table 1.0 above to further understand our company’s performance for the end of year 12.

Operation of Unilever around the world starts fragmenting, but Unilever continues to expand globally and investment made in R&D is increased.

the psychological meaning of a product to customers. On the other hand, cost is related

On October 3, 2017, I attended the one hour Sensodyne lunch and learn presented by Justin Simkins. This presentation was held in room 4340 of the school of dentistry. The presentation represented various toothpaste options for different patients, and the ingredients in them. It was out of m knowledge to know that Sensodyne had more than one option available. The only one I was aware about was the Proenamel. My father in law has been a big fan of Sensodyne and that is all that he uses. We were provided with various samples for bleeding gums, anti-cavity, whitening, and fluoride based. I was more than happy to share most of these products with my father in law and receive his feedback on them. Personally, he appreciated the fluoride based one

American Home Product (AHP) was founded in 1926 with the merging of several small home product companies. As the company expanded in the 1930’s, it acquired companies in different businesses. After World War II, the company had four lines of businesses: prescription drugs, packaged (over-the-counter) drugs, food products, and housewares and household products. Although the name “American Home Product” has never appeared on its products, the firm produces many well-known brands in the market, such as Anacin, Woolite and Chef Boyardee.

Pricing is an important aspect in examining the stages of the product lifecycle: raw materials extraction, materials processing, product manufacturing, wholesale and retail outlets, purchasing and consumers and product waste and recycling. Lifecycle pricing exist to bring to light all aspects of the product’s lifecycle and the true price/cost it incurs. Lifecycle cost can be defined as “the total estimated cost to be incurred in the design, development, production, operation, maintenance, support, and final disposition of a major system over its anticipated useful life span”. (Hassn, Zaina, 2014) There is much to be studied here in

HUL has several products range from Home & Personal care, Laundry, Hair care, Deodorant, Ayurveda Personal & Health Care, Skin Care, Oral Care, Colour Cosmetic, Foods, Ice Cream

The company produces and supplies goods for people of age groups and some of its key products include food and drinks, household items, electrical appliances, basic clothing, frozen foods, easy to cook meals and even, services including mobile recharge, health plans and insurances. Since the time of its inception in

Research Challenge Identifying the optimal price for a new product is a critical step in the innovation process – and correcting the price of an existing product is a necessary component of successful brand management. With the wide range of pricing research techniques practiced in the industry, it is not always clear which technique best addresses the business issue at hand. This paper describes the most common methods used for consumer goods pricing research and offers guidelines on when – and when not

The Product Life Cycle theory was developed by the economist Raymond Vernon in 1966 and this theory is a widely used model in economics and marketing. According to Raymond Vernon, a product has a certain life cycle. It begins with its research and development stage and ends with its decline stage. The product life cycle consists of four stages which are introduction, growth, maturity and decline stages. Millions of products are produced and consumed every year around the globe and these products have a life cycle. Existing or long-established products will become less popular and also the demand for new, innovative products will increase rapidly after they are launched.

Though the price and investment decisions have been largely under its control, the consumers and competitive factors influenced strategies. Understanding the key variables and the relationship between them were critical to its continuation in the marketplace (University of Phoenix, 2010).

Hindustan Unilever Limited (HUL) value proposition as follows: “Targeting any person who is willing to pay a higher than ordinary transportation and search cost in order to buy quality goods to the lowest price”.